Need opinions at DVinfo.net

Steven Davis · September 29th, 2006, 06:46 AM

I'm doing an ad for a magazine

http://www.droptodesign.com/test/Ad%204%20bw.jpg

http://www.droptodesign.com/test/Ad%...lor%20copy.jpg

and there is a significant price difference in the color. Thanks for your input. BTW the res on these is very small compared to the original graphic, so please ignore the fuzzy fonts.

Peter Jefferson · September 29th, 2006, 07:05 AM

i prefer the Bllack and white

okies, well a couple of things..

is ths for a magazine?

i think remove the text on the lower right.
Less is more when it comes to instant wow factor and just move the "capturing your dreams" over to the gap in the lwoer right
I also think the Drop to Design logo is a little big... i dont know.. it just doesnt feel right and its a busy image.. i thnk its the film sprocket holes thats doing it??

Do u want to see my ad? Its very differnt.. its got my logo on there, one large image, 3 smaller ones, 2 logos and a website and fone number.

Mines a bit trippy though... coz im trying to convey a diferent type of mentality of video to potential clients..

Im hopign that when people see the ad, they go WOW...
Hell its costing me enough, and its my first print ad...

im just trying to find a free host.. file den looks alright..
brb with a link for ya

Peter Jefferson · September 29th, 2006, 07:20 AM

Try that one.. just copy and paste it..

sorry bout the huge size though...

Edward Troxel · September 29th, 2006, 07:46 AM

Check your SPELLING:

Customizable is correct (you put Customisable which is incorrect)

Steven Davis · September 29th, 2006, 08:11 AM

Quote:

Originally Posted by Peter Jefferson

i prefer the Bllack and white

okies, well a couple of things..

is ths for a magazine?

i think remove the text on the lower right.
Less is more when it comes to instant wow factor and just move the "capturing your dreams" over to the gap in the lwoer right
I also think the Drop to Design logo is a little big... i dont know.. it just doesnt feel right and its a busy image.. i thnk its the film sprocket holes thats doing it??

Do u want to see my ad? Its very differnt.. its got my logo on there, one large image, 3 smaller ones, 2 logos and a website and fone number.

Mines a bit trippy though... coz im trying to convey a diferent type of mentality of video to potential clients..

Im hopign that when people see the ad, they go WOW...
Hell its costing me enough, and its my first print ad...

im just trying to find a free host.. file den looks alright..
brb with a link for ya

Excellent comments, I'll hack away at it this weekend some more. I have little bit of cushion on my deadline. I have no problem getting rid of the right text, I've been struggling with what to put there, what makes the best sense.

Yes, Peter, it's a bridal magazine ad.

Steven Davis · September 29th, 2006, 08:22 AM

Quote:

Originally Posted by Edward Troxel

Check your SPELLING:

Customizable is correct (you put Customisable which is incorrect)

Thank you Ed, that's my southern twang playing with my brain.

Glen Elliott · September 29th, 2006, 09:59 AM

It's kind of a split between color and b&w. Color obviously would draw more attention in an ad but you have to weight the price to benefit differencial.

One note, and this is strictly from a subjective graphic design standpoint: It's a little busy. Not that there are too many graphical elements, rather the logo competes with the background too much. I'd suggest lowering the opacity of the background or thickening up that "Evanescent" font.

Albert Baier · September 29th, 2006, 12:40 PM

Hey Steven,

Coming from a graphics background a couple of things caught my eye right off the bat. The text in the lower left is black on black. Even though the edge is thin white, I think the readability and impact would be greater if you inverted the black text to white. The 'Drop to Design' font isn't doing it for me... Seems incomplete or lacking something. I'm not sure I like the way the O sits on the R and the T seems to float in its own orbit.. The font seems a bit thin to me as well.

I'd play around with different fonts and see what looks good, easy to read.. you might need to kern out the text for proper spacing.

Overall look to making it less busy whether it means reshuffling the text around or the graphics.

I see what you have in mind and its not bad at all. Just needs some tweaking.

Mike F Smith · September 29th, 2006, 07:17 PM

From a graphic design point of view it could use a bunch of work.

It is too busy

You have two different fonts but they are too close in style and size

The film sproket idea doen't really work

The text is not laid out in a graphicly interesting way, with eye pleaseing spacing.

Try getting rid of all the BS, it's just about the hands with rings and beautiful fonts. You are trying to send too many messages at the same time and none are getting through well enough.

Mike

Steven Davis · September 29th, 2006, 07:27 PM

Thanks for the feedback, I'm working on http://droptodesign.com/test/Ad%20Final.jpg right now.

September 29th, 2006, 06:46 AM	#1
Steven Davis Inner Circle Join Date: Jun 2004 Location: Richmond, VA Posts: 3,065	Need opinions I'm doing an ad for a magazine http://www.droptodesign.com/test/Ad%204%20bw.jpg http://www.droptodesign.com/test/Ad%...lor%20copy.jpg and there is a significant price difference in the color. Thanks for your input. BTW the res on these is very small compared to the original graphic, so please ignore the fuzzy fonts. __________________ What happens if I push the 'Red' button?

September 29th, 2006, 07:20 AM	#3
Peter Jefferson Inner Circle Join Date: Apr 2003 Location: Aus Posts: 3,884	Try that one.. just copy and paste it.. sorry bout the huge size though... Last edited by Peter Jefferson; September 30th, 2006 at 12:16 AM.

September 29th, 2006, 07:46 AM	#4
Edward Troxel Sponsor: JET DV Join Date: Dec 2001 Location: Southern Illinois Posts: 7,953	Check your SPELLING: Customizable is correct (you put Customisable which is incorrect) __________________ Edward Troxel [SCVU] JETDV Scripts/Scripting Tutorials/Excalibur/Montage Magic/Newsletters

September 29th, 2006, 09:59 AM	#7
Glen Elliott Wrangler Join Date: Apr 2003 Location: Philadelphia, PA Posts: 2,898	It's kind of a split between color and b&w. Color obviously would draw more attention in an ad but you have to weight the price to benefit differencial. One note, and this is strictly from a subjective graphic design standpoint: It's a little busy. Not that there are too many graphical elements, rather the logo competes with the background too much. I'd suggest lowering the opacity of the background or thickening up that "Evanescent" font. __________________ Glen Elliott Cord 3 Films

September 29th, 2006, 12:40 PM	#8
Albert Baier Regular Crew Join Date: Nov 2005 Location: Brooklyn, NY Posts: 56	Hey Steven, Coming from a graphics background a couple of things caught my eye right off the bat. The text in the lower left is black on black. Even though the edge is thin white, I think the readability and impact would be greater if you inverted the black text to white. The 'Drop to Design' font isn't doing it for me... Seems incomplete or lacking something. I'm not sure I like the way the O sits on the R and the T seems to float in its own orbit.. The font seems a bit thin to me as well. I'd play around with different fonts and see what looks good, easy to read.. you might need to kern out the text for proper spacing. Overall look to making it less busy whether it means reshuffling the text around or the graphics. I see what you have in mind and its not bad at all. Just needs some tweaking. __________________ www.digitaldreamzstudios.com

September 29th, 2006, 07:05 AM	#2
Peter Jefferson Inner Circle Join Date: Apr 2003 Location: Aus Posts: 3,884	i prefer the Bllack and white okies, well a couple of things.. is ths for a magazine? i think remove the text on the lower right. Less is more when it comes to instant wow factor and just move the "capturing your dreams" over to the gap in the lwoer right I also think the Drop to Design logo is a little big... i dont know.. it just doesnt feel right and its a busy image.. i thnk its the film sprocket holes thats doing it?? Do u want to see my ad? Its very differnt.. its got my logo on there, one large image, 3 smaller ones, 2 logos and a website and fone number. Mines a bit trippy though... coz im trying to convey a diferent type of mentality of video to potential clients.. Im hopign that when people see the ad, they go WOW... Hell its costing me enough, and its my first print ad... im just trying to find a free host.. file den looks alright.. brb with a link for ya

September 29th, 2006, 07:17 PM	#9
Mike F Smith Regular Crew Join Date: Oct 2005 Posts: 156	From a graphic design point of view it could use a bunch of work. It is too busy You have two different fonts but they are too close in style and size The film sproket idea doen't really work The text is not laid out in a graphicly interesting way, with eye pleaseing spacing. Try getting rid of all the BS, it's just about the hands with rings and beautiful fonts. You are trying to send too many messages at the same time and none are getting through well enough. Mike

September 29th, 2006, 07:27 PM	#10
Steven Davis Inner Circle Join Date: Jun 2004 Location: Richmond, VA Posts: 3,065	Thanks for the feedback, I'm working on http://droptodesign.com/test/Ad%20Final.jpg right now. __________________ What happens if I push the 'Red' button?