wedding video class for brides at DVinfo.net

Bob Kreider · April 26th, 2012, 12:03 PM

I'll be presenting an educational class directed to brides who have signed up. The objective of the classs is to educatre a bride on the subject of, why should I choose to have my wedding on video? And why should I choose to hire a professional?

Any creative ideas on how to present this subject? Any creative presentation tools? Any points of interest that need to be included? Any topics that I should avoid?

Any ideas at all?

Thanks in advance.

Bob

Aaron Mayberry · April 27th, 2012, 08:24 AM

Is this 'class' a part of a bigger seminar of classes?

If not)
If a bride wasn't planning on getting a video, why would she attend a class to be talked into one? Your asking for someone to spend time to basically hear a sales pitch.

You might want to partner with a few wedding planners and a few other vendors and create a more educational class that just happens to feature your videos. Get the other vendors to mention how important the video really is.

If it is)
Have an actual past client come in and do the talking for you. The bride can give a real testimonial of your wedding videos and how it was so much better than what she expected and couldn't dream of not having one.

We've done a few where we asked the past clients a couple questions in front of the audience, and they sold it a lot better than we ever could have,

Long Truong · April 27th, 2012, 11:17 AM

Call it a Studio Open House, a Q&A session, a Video Presentation or whatever other terms you want, but if your goal is to convince them how important it is to invest in your video services, I personally wouldn't call it an "educational class"

If you insist on using the word "education" as a disguise for your sales pitch, at least give them something that will allow them to go home without feeling like they haven't learned anything new. Whether it's some useful tips for their wedding, some sets of skills, some ideas or suggestions, etc.

Rob Cantwell · April 27th, 2012, 02:13 PM

get some really dodgy, blurry wedding footage and run it alongside really good quality stuff. Anyone considering getting their wedding done would surely see the point eh?

if you search Vimeo, theres a few clips of couples regrets at not getting a Wedding Video done! perhaps you could have that running as your potential customers are passing by.

I remember reading someplace too about a reluctant Bride who eventually did have a video done and was expressing her thanks because her father (i think) had passed away soon after and that video became a treasure for her and her family.

R

Noa Put · April 27th, 2012, 02:27 PM

Quote:

I remember reading someplace too about a reluctant Bride who eventually did have a video done and was expressing her thanks because her father (i think) had passed away soon after and that video became a treasure for her and her family.

Don't think you should ever use this as a reason for brides to have their wedding filmed (Like; "you"ll never know who dies right after you wedding so be sure you get a videographer!") but I happened to be in this situation beginning this year, the brother of the groom gave a 20 minute funny but very personal speech during the reception talking about his brother that got married and the guy died 2 weeks after the wedding in a car accident. First thing the bride did one day after the accident was to call me to assure I had that speech on tape and asked if I could make a seperate dvd with that speech only as a "gift" for that guys wife to remember him by, I still get goosebumps thinking about it.

Bob Kreider · April 30th, 2012, 02:39 PM

Thanks for all your input.

Anything more comes to mind, please post.

Chris Harding · April 30th, 2012, 07:27 PM

Hi Bob

To be honest, after last weekend's wedding I'd love to have an education class on where to best place the bridal party for the ceremony (like NOT in front of a huge glass window with the sun streaming in) plus an education class for photographers would be good too..."this is a video camera on a tripod, if you back into it just one more time the videographer will unleash his fury"

Now, seriously, surely you simply want to convince a bride that a wedding video is a good thing and worth getting?? Is the idea of having an education class so they can sign up afterwards??? I would have thought that just to convince them it's a good idea would be an online video??? There are a few on YouTube already ..."why we should have had a wedding video" ...it was done by a videographer so why not find a couple who didn't have a video and interview them and post the video online???

Chris

Allan Black · April 30th, 2012, 08:23 PM

A room full of brides could be a real nightmare, one or two bridezillas will drive everyone nuts.

I don't know how big Keenewick is but what happens if a couple of divorcees run into each other.
Or there's going to be a shotgun wedding and the brides father turns up :)

It sounds like you'll be doing this anyway, it should be easy to present 'bad' and 'good' video examples and maybe get commissions from local pro outfits you recommend. Engage the services of a local radio or TV personality to present a fun segment about videos.
Include an Asian class with Chinese and Indian presenters.

You could become a wedding video broker and include the feature where later, couples bring you their ideas and video quotes for your advice.

Cheers.

Andrew Smith · May 2nd, 2012, 11:08 PM

I haven't done too many weddings, but one comment from a bride that struck me was that:

On their wedding day they are so busy with the task of simply getting married. It was only when they were able to watch the wedding video later that they were able to finally enjoy their wedding.

Andrew

Bernard Lau · May 3rd, 2012, 02:04 AM

Nothing beats showing them what they'll miss if they don't.
Also to show them the bigger picture. They might think they don't need it now, but what about 10 years, 40 years time?

And as suggested, show them what it would be like if you have someone non-professional do it. If you're relying on a family member or friend, they don't get to have a good time and as passionate as they are, unless they themselves are a professional, the quality just won't be there.

Jim Michael · May 3rd, 2012, 05:12 AM

That's a great idea. Make it a tea. Catered. Food vendors might be interested in a collaboration, as well as a florist and table/chair rental. You need a good schmoozer to circulate through the crowd and talk to each attendee about their plans, build excitement, etc. Have a drawing for a prize and include an opt-in for email newsletter or other info, as well as an opt-in for "Please contact me re my upcoming wedding". You should come away with quite a few leads. Then you can follow up in a week or two with a phone call and ask them how their plans are going.

April 26th, 2012, 12:03 PM	#1
Bob Kreider Regular Crew Join Date: Aug 2010 Location: Kennewick Washington Posts: 34	wedding video class for brides I'll be presenting an educational class directed to brides who have signed up. The objective of the classs is to educatre a bride on the subject of, why should I choose to have my wedding on video? And why should I choose to hire a professional? Any creative ideas on how to present this subject? Any creative presentation tools? Any points of interest that need to be included? Any topics that I should avoid? Any ideas at all? Thanks in advance. Bob

April 27th, 2012, 08:24 AM	#2
Aaron Mayberry Major Player Join Date: Aug 2008 Location: Flint, MI Posts: 212	Re: wedding video class for brides Is this 'class' a part of a bigger seminar of classes? If not) If a bride wasn't planning on getting a video, why would she attend a class to be talked into one? Your asking for someone to spend time to basically hear a sales pitch. You might want to partner with a few wedding planners and a few other vendors and create a more educational class that just happens to feature your videos. Get the other vendors to mention how important the video really is. If it is) Have an actual past client come in and do the talking for you. The bride can give a real testimonial of your wedding videos and how it was so much better than what she expected and couldn't dream of not having one. We've done a few where we asked the past clients a couple questions in front of the audience, and they sold it a lot better than we ever could have, __________________ www.styleandmotion.com - Modern Wedding Films based in Michigan www.miweddingblog.com - Michigan's dedicated wedding blog

April 27th, 2012, 11:17 AM	#3
Long Truong Regular Crew Join Date: Sep 2011 Location: Toronto & Montreal Posts: 188	Re: wedding video class for brides Call it a Studio Open House, a Q&A session, a Video Presentation or whatever other terms you want, but if your goal is to convince them how important it is to invest in your video services, I personally wouldn't call it an "educational class" If you insist on using the word "education" as a disguise for your sales pitch, at least give them something that will allow them to go home without feeling like they haven't learned anything new. Whether it's some useful tips for their wedding, some sets of skills, some ideas or suggestions, etc.

April 27th, 2012, 02:13 PM	#4
Rob Cantwell Major Player Join Date: Oct 2011 Location: Tipperary, Ireland Posts: 624	Re: wedding video class for brides get some really dodgy, blurry wedding footage and run it alongside really good quality stuff. Anyone considering getting their wedding done would surely see the point eh? if you search Vimeo, theres a few clips of couples regrets at not getting a Wedding Video done! perhaps you could have that running as your potential customers are passing by. I remember reading someplace too about a reluctant Bride who eventually did have a video done and was expressing her thanks because her father (i think) had passed away soon after and that video became a treasure for her and her family. R

April 30th, 2012, 02:39 PM	#6
Bob Kreider Regular Crew Join Date: Aug 2010 Location: Kennewick Washington Posts: 34	Re: wedding video class for brides Thanks for all your input. Anything more comes to mind, please post.

April 30th, 2012, 07:27 PM	#7
Chris Harding Inner Circle Join Date: Jul 2009 Location: Perth, Western Australia Posts: 8,441	Re: wedding video class for brides Hi Bob To be honest, after last weekend's wedding I'd love to have an education class on where to best place the bridal party for the ceremony (like NOT in front of a huge glass window with the sun streaming in) plus an education class for photographers would be good too..."this is a video camera on a tripod, if you back into it just one more time the videographer will unleash his fury" Now, seriously, surely you simply want to convince a bride that a wedding video is a good thing and worth getting?? Is the idea of having an education class so they can sign up afterwards??? I would have thought that just to convince them it's a good idea would be an online video??? There are a few on YouTube already ..."why we should have had a wedding video" ...it was done by a videographer so why not find a couple who didn't have a video and interview them and post the video online??? Chris

April 30th, 2012, 08:23 PM	#8
Allan Black Inner Circle Join Date: Sep 2006 Location: Sydney. Posts: 2,930	Re: wedding video class for brides A room full of brides could be a real nightmare, one or two bridezillas will drive everyone nuts. I don't know how big Keenewick is but what happens if a couple of divorcees run into each other. Or there's going to be a shotgun wedding and the brides father turns up :) It sounds like you'll be doing this anyway, it should be easy to present 'bad' and 'good' video examples and maybe get commissions from local pro outfits you recommend. Engage the services of a local radio or TV personality to present a fun segment about videos. Include an Asian class with Chinese and Indian presenters. You could become a wedding video broker and include the feature where later, couples bring you their ideas and video quotes for your advice. Cheers. __________________ Drink more tap water. On admission at Sydney hospitals more than 5% of day patients are de-hydrated. Last edited by Allan Black; April 30th, 2012 at 08:56 PM.

May 2nd, 2012, 11:08 PM	#9
Andrew Smith Equal Opportunity Offender Join Date: Feb 2009 Location: Brisbane, Australia Posts: 3,065	Re: wedding video class for brides I haven't done too many weddings, but one comment from a bride that struck me was that: On their wedding day they are so busy with the task of simply getting married. It was only when they were able to watch the wedding video later that they were able to finally enjoy their wedding. Andrew

May 3rd, 2012, 02:04 AM	#10
Bernard Lau Regular Crew Join Date: Mar 2010 Location: Sydney Australia Posts: 56	Re: wedding video class for brides Nothing beats showing them what they'll miss if they don't. Also to show them the bigger picture. They might think they don't need it now, but what about 10 years, 40 years time? And as suggested, show them what it would be like if you have someone non-professional do it. If you're relying on a family member or friend, they don't get to have a good time and as passionate as they are, unless they themselves are a professional, the quality just won't be there. __________________ Facebook & Twitter me with "bernardlaufilms" www.bernardlau.com.au \| www.weddingvideosydney.org.au

May 3rd, 2012, 05:12 AM	#11
Jim Michael Major Player Join Date: Dec 2005 Posts: 895	Re: wedding video class for brides That's a great idea. Make it a tea. Catered. Food vendors might be interested in a collaboration, as well as a florist and table/chair rental. You need a good schmoozer to circulate through the crowd and talk to each attendee about their plans, build excitement, etc. Have a drawing for a prize and include an opt-in for email newsletter or other info, as well as an opt-in for "Please contact me re my upcoming wedding". You should come away with quite a few leads. Then you can follow up in a week or two with a phone call and ask them how their plans are going.