How important is a logo/intro at DVinfo.net

Jason McDonald · August 11th, 2011, 11:44 PM

I'm not in the business of video but I see some folks like to have the fancy logo with moving elements (I try to have that in my non-professional stuff when I remember) and some just put a little text logo only.

How important do you think this is in video business? Or should I say wedding/event business?

Chris Harding · August 12th, 2011, 01:15 AM

Hi Jason

The very first clip in my DVD is an "intro"..just a sequence of video making up around 30 seconds with the usual into wording ..however I don't put a logo at the end and I know I should as that's great advertising!!

Chris

Chip Thome · August 12th, 2011, 02:16 AM

I have seen quite a few that use text titles overlayed at the beginning, and the tittles are fashioned in the flavor of a "feature film". IMO, if they are done in this way and done very tastefully, it only enhances the anticipation of what is to follow. Anything any more than that, IMO, I feel belongs tagged on the back of the video.

Corey Graham · August 16th, 2011, 03:07 PM

On the DVD, I try to stay away from "advertising" myself -- I only use a small, modest notice at the end. The video is all about them, and I don't feel that hyping myself is very beneficial. On the packaging, though, I use a small logo.

Jeff Harper · August 17th, 2011, 06:17 AM

I agree with Chip. When done well, it actually adds to the video, the aniticipation. But it depends on the video also. Obviously you don't do it for commercials, etc. but for more film-like presentations such as weddings I think it looks great.

Art Varga · August 17th, 2011, 10:30 AM

Quote:

Originally Posted by Corey Graham

On the DVD, I try to stay away from "advertising" myself -- I only use a small, modest notice at the end. The video is all about them, and I don't feel that hyping myself is very beneficial. On the packaging, though, I use a small logo.

I have a motion logo that I use sometimes for trailers and highlights but agree with Corey that the video should be all about them.

Art

August 11th, 2011, 11:44 PM	#1
Jason McDonald Major Player Join Date: Jul 2009 Location: Japan Posts: 295	How important is a logo/intro I'm not in the business of video but I see some folks like to have the fancy logo with moving elements (I try to have that in my non-professional stuff when I remember) and some just put a little text logo only. How important do you think this is in video business? Or should I say wedding/event business?

August 12th, 2011, 01:15 AM	#2
Chris Harding Inner Circle Join Date: Jul 2009 Location: Perth, Western Australia Posts: 8,441	Re: How important is a logo/intro Hi Jason The very first clip in my DVD is an "intro"..just a sequence of video making up around 30 seconds with the usual into wording ..however I don't put a logo at the end and I know I should as that's great advertising!! Chris

August 12th, 2011, 02:16 AM	#3
Chip Thome Major Player Join Date: Aug 2009 Location: Green Bay Wisconsin Posts: 553	Re: How important is a logo/intro I have seen quite a few that use text titles overlayed at the beginning, and the tittles are fashioned in the flavor of a "feature film". IMO, if they are done in this way and done very tastefully, it only enhances the anticipation of what is to follow. Anything any more than that, IMO, I feel belongs tagged on the back of the video.

August 16th, 2011, 03:07 PM	#4
Corey Graham Major Player Join Date: Jan 2011 Location: Erie, PA Posts: 390	Re: How important is a logo/intro On the DVD, I try to stay away from "advertising" myself -- I only use a small, modest notice at the end. The video is all about them, and I don't feel that hyping myself is very beneficial. On the packaging, though, I use a small logo. __________________ http://coreygraham.me http://coreygrahamweddings.com

August 17th, 2011, 06:17 AM	#5
Jeff Harper Inner Circle Join Date: Jun 2005 Location: Cincinnati, OH Posts: 8,425	Re: How important is a logo/intro I agree with Chip. When done well, it actually adds to the video, the aniticipation. But it depends on the video also. Obviously you don't do it for commercials, etc. but for more film-like presentations such as weddings I think it looks great. __________________ "The horror of what I saw on the timeline cannot be described."