How do you set pricing?

[Dante Waters]

Originally Posted by Ben Lynn

We want to raise the bar, but when you start out you have to look at the market value of the product you are selling. When your new you don't have the experience to justify the new higher rate that a veteran would be asking for. You need to look at you own work, and the work of others that are making a comparable product, and set the rates according to that.

Brides aren't stupid and they aren't going to pay one and a half times the going rate for the same product that another company can deliver. And they definitely won't do it for someone starting out.

Start at the market rate, develop your skill set, and then raise the level. There will always be people at the lower end because people need to start somewhere, but once you get the first few done you can adjust for the correct pricing that you really want.

When you start out it's a long term investment that doesn't see a direct return on your initial hours.

Ben

Wow well said. I do see that a bride wont pay full price for me to practice on her. However if I've done a few weddings and I have my software and content downpack prices can defintely go up.