300 words to sell myself at DVinfo.net

Luke Oliver · May 12th, 2010, 03:57 AM

I decided to fork out some cash for a wedding supplement in our local press. For £400 i get a quarter page and 300 words

The advert is all done but i have no idea what to write for the 300 words. I have tried countless times to say

" we offer professional modern fresh and contemporary films" yada yada yada, but i feel like being totally honest and saying something like

" The question should not be cost but why have you not booked, at a recent wedding where the photographer was £3500 the couple much preferred my wedding film"

Has anyone got any words of wisdom that really do sell wedding films, not asking you to do my work , just some thoughts

regards

luke

Christian Hansen · May 12th, 2010, 01:28 PM

Ad copy is an art that I am not well versed in. My only advise would to point out the benefits of what you have to offer and the value of hiring a videographer.

Just my opinion but I'm not too keen on the line about the couple who paid 3500 for a photographer... it kinda sounded like a slam to the photo side of things. Perhaps you could rather just remind folks that in addition to photography, a video will also (and in a different way) capture those memories.

Johannes Soetandi · May 12th, 2010, 07:55 PM

I think you should try to be more personal and tell a story (rather than selling a business). That way people can relate and experience what you are writting because it is real.

Just make sure your first two lines are catchy as that will draw the attention of the reader.

Raji Ahmed · May 13th, 2010, 10:44 AM

Might sound cheesy, but stick with something that reaches the emotions of brides, captured through your vision and skills. I was a bride myself last year and without talking about cost and numbers, which might scare someone away, describe the thought of capturing the special moments forever. And keep it simple, just my opinion. There are a lot of ads people skim through, yours should stick out with just a glimpse.

Good luck

May 12th, 2010, 03:57 AM	#1
Luke Oliver Major Player Join Date: Nov 2008 Location: Guernsey , Channel Islands Posts: 242	300 words to sell myself I decided to fork out some cash for a wedding supplement in our local press. For £400 i get a quarter page and 300 words The advert is all done but i have no idea what to write for the 300 words. I have tried countless times to say " we offer professional modern fresh and contemporary films" yada yada yada, but i feel like being totally honest and saying something like " The question should not be cost but why have you not booked, at a recent wedding where the photographer was £3500 the couple much preferred my wedding film" Has anyone got any words of wisdom that really do sell wedding films, not asking you to do my work , just some thoughts regards luke

May 12th, 2010, 01:28 PM	#2
Christian Hansen New Boot Join Date: Mar 2010 Location: United States Posts: 11	Ad copy is an art that I am not well versed in. My only advise would to point out the benefits of what you have to offer and the value of hiring a videographer. Just my opinion but I'm not too keen on the line about the couple who paid 3500 for a photographer... it kinda sounded like a slam to the photo side of things. Perhaps you could rather just remind folks that in addition to photography, a video will also (and in a different way) capture those memories.

May 12th, 2010, 07:55 PM	#3
Johannes Soetandi Major Player Join Date: Jan 2010 Location: Perth, Australia Posts: 387	I think you should try to be more personal and tell a story (rather than selling a business). That way people can relate and experience what you are writting because it is real. Just make sure your first two lines are catchy as that will draw the attention of the reader.

May 13th, 2010, 10:44 AM	#4
Raji Ahmed Regular Crew Join Date: Apr 2010 Location: Chicago, IL Posts: 76	Might sound cheesy, but stick with something that reaches the emotions of brides, captured through your vision and skills. I was a bride myself last year and without talking about cost and numbers, which might scare someone away, describe the thought of capturing the special moments forever. And keep it simple, just my opinion. There are a lot of ads people skim through, yours should stick out with just a glimpse. Good luck