MuchMusic's latest thing at DVinfo.net

Alex Taylor · April 28th, 2003, 12:48 PM

Have any fellow Canadians seen the new atrocity against TV that Muchmusic is using now? I don't know how often they do it since I only caught 5 minutes of it yesterday (but it was enough for me), but it can only be described as 'strobe-light editing'.

It was between music videos, and one of the VJs was talking about the latest Nelly video or something. Suddenly, they started splicing 7 or 8 frames of the MuchMusic logo really quickly in with the guy talking, then another really quick flash of various parts of the video followed by the Much logo again.

It's very, very annoying and I can't believe they've sunk this low. It's the kind of thing that has a place in montages like credits or something, but to do it when there's no good reason to just to keep people watching is sick. Their audience must have a split-second attention span.

Joe Carney · April 28th, 2003, 01:35 PM

Isn't mmtv changing its name in a few days? AT least mmusa is.
I forgot what the new name will be. could that be what they are doing? promoing their new name and look?
Mistriss Juliya rules btw.

Neil Fisher · April 28th, 2003, 04:11 PM

<----Isn't mmtv changing its name in a few days? AT least mmusa is.
I forgot what the new name will be. could that be what they are doing? promoing their new name and look?
Mistriss Juliya rules btw.---->

your mmtv in the states, is different from our mush music.

Dylan Couper · April 28th, 2003, 06:11 PM

Haven't seen it. Don't watch much Much.

Bryan Beasleigh · April 28th, 2003, 06:55 PM

Much is Canadian and has about 5 incarnations , all of them pretty much tasteless. They don't care what we think anyway.

April 28th, 2003, 12:48 PM	#1
Alex Taylor Major Player Join Date: Dec 2002 Location: Vancouver, BC Posts: 390	MuchMusic's latest thing Have any fellow Canadians seen the new atrocity against TV that Muchmusic is using now? I don't know how often they do it since I only caught 5 minutes of it yesterday (but it was enough for me), but it can only be described as 'strobe-light editing'. It was between music videos, and one of the VJs was talking about the latest Nelly video or something. Suddenly, they started splicing 7 or 8 frames of the MuchMusic logo really quickly in with the guy talking, then another really quick flash of various parts of the video followed by the Much logo again. It's very, very annoying and I can't believe they've sunk this low. It's the kind of thing that has a place in montages like credits or something, but to do it when there's no good reason to just to keep people watching is sick. Their audience must have a split-second attention span. __________________ alextaylor.org

April 28th, 2003, 06:11 PM	#4
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Haven't seen it. Don't watch much Much. __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

April 28th, 2003, 01:35 PM	#2
Joe Carney Inner Circle Join Date: Jul 2002 Location: Centreville Va Posts: 1,828	Isn't mmtv changing its name in a few days? AT least mmusa is. I forgot what the new name will be. could that be what they are doing? promoing their new name and look? Mistriss Juliya rules btw.

April 28th, 2003, 04:11 PM	#3
Neil Fisher Regular Crew Join Date: Nov 2002 Location: Saskatoon SK Canada Posts: 136	<----Isn't mmtv changing its name in a few days? AT least mmusa is. I forgot what the new name will be. could that be what they are doing? promoing their new name and look? Mistriss Juliya rules btw.----> your mmtv in the states, is different from our mush music.

April 28th, 2003, 06:55 PM	#5
Bryan Beasleigh Trustee Join Date: May 2002 Location: Barrie, Ontario, Canada Posts: 1,922	Much is Canadian and has about 5 incarnations , all of them pretty much tasteless. They don't care what we think anyway.