Good ideas for Geurilla type marketing? at DVinfo.net

Brent Marks · February 14th, 2005, 10:07 PM

We are creating a weekly tv show...

Just wondered if you guys had any ideas or input on different marketing ideas?

Would love to hear what everyone has to think on this subject!

THANKS!

Mathieu Ghekiere · February 15th, 2005, 12:49 PM

Hey,

On the making off from 12 monkeys they had a poster campaign that went like this: they put in some newspaper a symbol, a monkey. beneath it just: 1 monkey.
A page or 2 pages later, another monkey: 2 monkeys.

And it went on, to the end of the paper, where there was: 12 monkeys, they're coming soon!

But people didn't know it was a movie!

So my advice, or idea would be: a campaign or marketing where people will ask themselves questions about what it exactly is, and if then at the end you make clear it's a show, many people will watch it :-p Well, I hope for you :-)

Good luck!

Mitchell Stookey · February 15th, 2005, 12:53 PM

I think that the internet is a very powerful advertising tool, and obviously you can't beat positive word of mouth. I always show all my friends everything that I find on the internet that is funny or good, and I am sure many others do the same. Once it is up and running you could post a link on this website, I am sure people would watch it and that would be a start.

Mathieu Ghekiere · February 15th, 2005, 01:35 PM

<<<-- Originally posted by Mitchell Stookey : I think that the internet is a very powerful advertising tool, and obviously you can't beat positive word of mouth. I always show all my friends everything that I find on the internet that is funny or good, and I am sure many others do the same. Once it is up and running you could post a link on this website, I am sure people would watch it and that would be a start. -->>>

Yes, you're right: The Blair Witch Project became a huge hit by it, and it is stated as one of the first movies that was promoted via the internet!

Rusty Williams · February 15th, 2005, 06:43 PM

Hey, Brent...

I'm currently doing the same typpe of marketing. - I'm not sure how good it is, but if you want to check out what I've got going for possible ideas, it's

http://www.onelastkill.com

Marco Leavitt · February 16th, 2005, 07:52 AM

I thought the guy who made Pi had a really good idea. When it opened in New York City he made a stencil and spray painted the symbol in crosswalks all over town. He must have put a lot of time into it, because that symbol was everywhere. It worked with me. I was so intrigued I started asking around, and that's how I first heard of the movie.

Joe Carney · February 16th, 2005, 12:54 PM

What about that movie in Grand Rapids Michigan? Uncle Dino or something similar?
Stars Joe Montagna.

They got a local megplex to play it on one of their screens and it's been selling out for over a year. Saw the story on CNN.
sound like a great idea to get word of mouth on your feature.

Dylan Couper · February 16th, 2005, 08:02 PM

<<<-- Originally posted by Marco Leavitt : I thought the guy who made Pi had a really good idea. When it opened in New York City he made a stencil and spray painted the symbol in crosswalks all over town. He must have put a lot of time into it, because that symbol was everywhere. It worked with me. I was so intrigued I started asking around, and that's how I first heard of the movie. -->>>

Isn't that vandalism?

Marco Leavitt · February 17th, 2005, 07:37 AM

Well, those were the Giuliani days, so if it were me, I would have been worried. I never heard that he got busted though. In any case, with the type of traffic they have in New York City I'm sure it didn't take long for the paint to wear away and disappear.

Elliot Press · February 20th, 2005, 01:26 AM

The marketting strategy for the original (and still the best) Matrix was extremely clever.
Their "what is the matrix" campaign was brilliantly concieved and executed...and it did leave everyone wondering WTF the Matrix was.
How did people find out?
By visiting the Matrix homepage and/or seeing the film.
Success!

February 14th, 2005, 10:07 PM	#1
Brent Marks Major Player Join Date: Jan 2005 Location: Houston TX and New Orleans LA Posts: 300	Good ideas for Geurilla type marketing? We are creating a weekly tv show... Just wondered if you guys had any ideas or input on different marketing ideas? Would love to hear what everyone has to think on this subject! THANKS!

February 16th, 2005, 08:02 PM	#8
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	<<<-- Originally posted by Marco Leavitt : I thought the guy who made Pi had a really good idea. When it opened in New York City he made a stencil and spray painted the symbol in crosswalks all over town. He must have put a lot of time into it, because that symbol was everywhere. It worked with me. I was so intrigued I started asking around, and that's how I first heard of the movie. -->>> Isn't that vandalism? __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

February 20th, 2005, 01:26 AM	#10
Elliot Press Regular Crew Join Date: Feb 2005 Location: Perth, Western Australia Posts: 29	The marketting strategy for the original (and still the best) Matrix was extremely clever. Their "what is the matrix" campaign was brilliantly concieved and executed...and it did leave everyone wondering WTF the Matrix was. How did people find out? By visiting the Matrix homepage and/or seeing the film. Success! __________________ Kiss me...I'm Irish

February 15th, 2005, 12:49 PM	#2
Mathieu Ghekiere Inner Circle Join Date: Jun 2004 Location: Belgium Posts: 2,195	Hey, On the making off from 12 monkeys they had a poster campaign that went like this: they put in some newspaper a symbol, a monkey. beneath it just: 1 monkey. A page or 2 pages later, another monkey: 2 monkeys. And it went on, to the end of the paper, where there was: 12 monkeys, they're coming soon! But people didn't know it was a movie! So my advice, or idea would be: a campaign or marketing where people will ask themselves questions about what it exactly is, and if then at the end you make clear it's a show, many people will watch it :-p Well, I hope for you :-) Good luck!

February 15th, 2005, 12:53 PM	#3
Mitchell Stookey Regular Crew Join Date: Jan 2005 Location: Vancouver, BC Posts: 196	I think that the internet is a very powerful advertising tool, and obviously you can't beat positive word of mouth. I always show all my friends everything that I find on the internet that is funny or good, and I am sure many others do the same. Once it is up and running you could post a link on this website, I am sure people would watch it and that would be a start.

February 15th, 2005, 01:35 PM	#4
Mathieu Ghekiere Inner Circle Join Date: Jun 2004 Location: Belgium Posts: 2,195	<<<-- Originally posted by Mitchell Stookey : I think that the internet is a very powerful advertising tool, and obviously you can't beat positive word of mouth. I always show all my friends everything that I find on the internet that is funny or good, and I am sure many others do the same. Once it is up and running you could post a link on this website, I am sure people would watch it and that would be a start. -->>> Yes, you're right: The Blair Witch Project became a huge hit by it, and it is stated as one of the first movies that was promoted via the internet!

February 15th, 2005, 06:43 PM	#5
Rusty Williams Regular Crew Join Date: Mar 2004 Location: Fonda, NY Posts: 57	Hey, Brent... I'm currently doing the same typpe of marketing. - I'm not sure how good it is, but if you want to check out what I've got going for possible ideas, it's http://www.onelastkill.com

February 16th, 2005, 07:52 AM	#6
Marco Leavitt Inner Circle Join Date: Jul 2002 Location: Albany, NY 12210 Posts: 2,652	I thought the guy who made Pi had a really good idea. When it opened in New York City he made a stencil and spray painted the symbol in crosswalks all over town. He must have put a lot of time into it, because that symbol was everywhere. It worked with me. I was so intrigued I started asking around, and that's how I first heard of the movie.

February 16th, 2005, 12:54 PM	#7
Joe Carney Inner Circle Join Date: Jul 2002 Location: Centreville Va Posts: 1,828	What about that movie in Grand Rapids Michigan? Uncle Dino or something similar? Stars Joe Montagna. They got a local megplex to play it on one of their screens and it's been selling out for over a year. Saw the story on CNN. sound like a great idea to get word of mouth on your feature.

February 17th, 2005, 07:37 AM	#9
Marco Leavitt Inner Circle Join Date: Jul 2002 Location: Albany, NY 12210 Posts: 2,652	Well, those were the Giuliani days, so if it were me, I would have been worried. I never heard that he got busted though. In any case, with the type of traffic they have in New York City I'm sure it didn't take long for the paint to wear away and disappear.