Commmercial promoting winery at DVinfo.net

Kenn Christenson · September 9th, 2005, 10:23 AM

I'm going to be producing a commercial for a local winery to be aired on a national network. Are there any laws regarding the advertising of alcohol that I need to be aware of (disclaimers, etc.?)

Richard Alvarez · September 9th, 2005, 11:04 AM

Don't know for sure, but used to be you couldn't show anyone DRINKING it. But that was long ago when I worked in television. Maybe someone in the As business will jump in.

Steve House · September 10th, 2005, 07:12 AM

Also I think it will depend on where the ad runs. I seem to recall at least at one time you couldn't show someone actually drinking the product on asds in the States but here in Canada and over in Europe I think it's ok.

Bob Costa · September 10th, 2005, 07:43 AM

Check with the network you are going to run the ad on. Laws may not matter as much as their own rules. I just shot a commercial in a bar (not for a bar), and we had to remove every dart board, clock, and bar sign that had a logo on iot, and could not even have alcoholic drinks in the shots.

September 9th, 2005, 10:23 AM	#1
Kenn Christenson Regular Crew Join Date: Oct 2003 Location: Medford Oregon Posts: 152	Commmercial promoting winery I'm going to be producing a commercial for a local winery to be aired on a national network. Are there any laws regarding the advertising of alcohol that I need to be aware of (disclaimers, etc.?)

September 10th, 2005, 07:43 AM	#4
Bob Costa Major Player Join Date: Nov 2004 Location: Venice, FL Posts: 850	Check with the network you are going to run the ad on. Laws may not matter as much as their own rules. I just shot a commercial in a bar (not for a bar), and we had to remove every dart board, clock, and bar sign that had a logo on iot, and could not even have alcoholic drinks in the shots. __________________ You are either growing or dying.

September 9th, 2005, 11:04 AM	#2
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	Don't know for sure, but used to be you couldn't show anyone DRINKING it. But that was long ago when I worked in television. Maybe someone in the As business will jump in.

September 10th, 2005, 07:12 AM	#3
Steve House Inner Circle Join Date: Mar 2005 Location: Hamilton, Ontario, Canada Posts: 5,742	Also I think it will depend on where the ad runs. I seem to recall at least at one time you couldn't show someone actually drinking the product on asds in the States but here in Canada and over in Europe I think it's ok.