Using the DVD logo on duplicated DVDs/cover art at DVinfo.net

Greg Quinn · January 6th, 2011, 03:22 PM

I'm going to go ahead and use Kunaki to duplicate an initial set of DVDs including the case. Does anyone know of cost-effective pathway for having permission to use the DVD logo in the artwork of a retail DVD?
Thanks
Greg

Shaun Roemich · January 6th, 2011, 04:13 PM

To avoid the issues, I had my graphic designer build a SIMILAR but very distinctly different logo.

MOST end users don't recognize the difference.

Greg Quinn · January 6th, 2011, 04:29 PM

thanks Shaun; sounds like a good idea

Jim Andrada · January 11th, 2011, 05:50 PM

I would be a little bit careful here. If a look alike is close enough that it looks the same to an "average" person it is probably close enough to get you in trouble.

How long do you think it would take for someone to come after you if you changed IBM to TBM in the same zebra font style? Particularly if you used font with a serif at the bottom of the T. Particularly if you intend retail distribution.

Sareesh Sudhakaran · January 11th, 2011, 09:49 PM

The replicator must include DVD royalties to Philips in their quote, and this gives you the right to use the standard logo. Same goes for Dolby or copy protection, etc. Funny Kunaki doesn't even mention these things. Why not try createspace or Indieflix? I have my movie set up on both and have had no issues with them.

Shaun Roemich · January 11th, 2011, 11:11 PM

Jim: I can only speak about MY particular solution but it is fundamentally different enough. If you placed 10 "versions" of a DVD Video logo in front of 1000 casual viewers, I'd suggest only 10-20% would choose the CORRECT one.

Besides, MY DVD logo looks less like the real one than the stylized logos that come with the DVD face printing software I use...

But yes, merely changing the kerning by 2% would likely land you in trouble. We spent an hour building a logo that contains little more than 3 letters and two concentric circles.

January 6th, 2011, 03:22 PM	#1
Greg Quinn Major Player Join Date: Oct 2006 Location: San Diego, California Posts: 505	Using the DVD logo on duplicated DVDs/cover art I'm going to go ahead and use Kunaki to duplicate an initial set of DVDs including the case. Does anyone know of cost-effective pathway for having permission to use the DVD logo in the artwork of a retail DVD? Thanks Greg

January 6th, 2011, 04:13 PM	#2
Shaun Roemich Inner Circle Join Date: Sep 2002 Location: Vancouver, British Columbia (formerly Winnipeg, Manitoba) Canada Posts: 4,088	To avoid the issues, I had my graphic designer build a SIMILAR but very distinctly different logo. MOST end users don't recognize the difference. __________________ Shaun C. Roemich Road Dog Media - Vancouver, BC - Videographer - Webcaster www.roaddogmedia.ca Blog: http://roaddogmedia.wordpress.com/

January 11th, 2011, 09:49 PM	#5
Sareesh Sudhakaran Trustee Join Date: Jan 2008 Location: Mumbai, India Posts: 1,385	The replicator must include DVD royalties to Philips in their quote, and this gives you the right to use the standard logo. Same goes for Dolby or copy protection, etc. Funny Kunaki doesn't even mention these things. Why not try createspace or Indieflix? I have my movie set up on both and have had no issues with them. __________________ Get the Free Comprehensive Guide to Rigging ANY Camera - one guide to rig them all - DSLRs to the Arri Alexa.

January 11th, 2011, 11:11 PM	#6
Shaun Roemich Inner Circle Join Date: Sep 2002 Location: Vancouver, British Columbia (formerly Winnipeg, Manitoba) Canada Posts: 4,088	Jim: I can only speak about MY particular solution but it is fundamentally different enough. If you placed 10 "versions" of a DVD Video logo in front of 1000 casual viewers, I'd suggest only 10-20% would choose the CORRECT one. Besides, MY DVD logo looks less like the real one than the stylized logos that come with the DVD face printing software I use... But yes, merely changing the kerning by 2% would likely land you in trouble. We spent an hour building a logo that contains little more than 3 letters and two concentric circles. __________________ Shaun C. Roemich Road Dog Media - Vancouver, BC - Videographer - Webcaster www.roaddogmedia.ca Blog: http://roaddogmedia.wordpress.com/

January 6th, 2011, 04:29 PM	#3
Greg Quinn Major Player Join Date: Oct 2006 Location: San Diego, California Posts: 505	thanks Shaun; sounds like a good idea

January 11th, 2011, 05:50 PM	#4
Jim Andrada Inner Circle Join Date: Feb 2007 Location: Tucson AZ Posts: 2,211	I would be a little bit careful here. If a look alike is close enough that it looks the same to an "average" person it is probably close enough to get you in trouble. How long do you think it would take for someone to come after you if you changed IBM to TBM in the same zebra font style? Particularly if you used font with a serif at the bottom of the T. Particularly if you intend retail distribution.