What is a Key Number? TVC's?

[Glynn Morgan]

Simple Question, what is a key number?

I understand it's some kind of identification tag, but how do you get one?

Google has not been my friend. I'm sure someone who has made many TVC's would know!

Cheers.

[Steve House]

What is a TVC?

[Andrew Smith]

TVC = TeleVision Commercial

(you're welcome)

Andrew

[Chris Davis]

Here's what I found:

http://www.mediacollege.com/forum/sh...s-a-key-number

A "Key Number" is a broadcast term. All Television commercials are given a "Key Number" by the production company that creates them. That number is used to schedule the add on-air. If the stadium is asking for one you can make up your own. A "Key Number" is usually made up of letters and numbers. For example a KFC commercial "Key Kumber" might be "KFC021210A30". "KFC" is the company, "021210" might be the end date (2nd of December 2010) and the "A" might be for the Hot n Spicy add in a campaign that has 3 adds in it and the "30" is for the duration.

[Andrew Smith]

And if you have regional variances in an otherwise standard TVC (such as new store locations), those different adverts would have their own key number. So it essentially identifies a specific version of a TV commercial.

Andrew

[David W. Jones]

In the U.S. we use an ISCI code for commercials, although that has been superseded by the Ad-ID.

All the Best!

Dave

[Andrew Smith]

And what does that one stand for?

Andrew