Corporate Work

[TJ Robertson]

The best way to do it is to create videos that answer the most popular questions you get about your services.

You shouldn't try to sell yourself in the video by any means. Start by introducing yourself, then say something like "...and one question I get asked all the time is..." then say the question, and give a legitimate, helpful answer.

And then at the end of the video say something like, "...to learn more, visit: yourwebsite.com"

If people see that all you're doing is helping them with their concerns, and you never even mention your services, you'll gain a lot of trust and you'll get some valuable customers going to your site.

And to create a back link, simply start the description with http://www.yourdomain.com. Don't start with "my website is...". The "http..." has to be the very first thing for it to count as a back link.

You'll see this happening more and more recently, as people are learning how easy it is to drive traffic using this method.

I hope that helps =)

[Tim Polster]

Thanks it does help.

I want to clarify one concept though.

When you mention description do you mean like a meta tag you associate with the video?

How is the description made?
Where is does it go?

I am assuming that search engines have no way of judging what you say in the content of the video, only the description?

The content of your message drives people to visit your website. Correct?

So content for people, description for search engines?

[TJ Robertson]

Correct.

Whether you submit straight to a video hosting site, or use software to host to multiple sites, it'll ask you for a description.

Search engines use 3 things from your videos to determine which keywords to rank you for.
1. The most important is the title of the video
2. The second is your description (try to get a few keywords in the description two or three times, while still sounding like a human. The search engines will know if you're just spamming the keyword, it has to sound natural)
3. The tags, or keywords. These can help, but not as much as the title or description.

And no, the search engines won't rank you based on the content of the video, but they will be able to in the near future. Also... the easiest way to make articles (IMO) is to have your videos transcribed (costs like $2 for a short video). And then you can just submit those to the article directories. And the search engines Do use the content from articles... so it may be worth it to include your target keywords in your videos

[Tim Polster]

Thanks a lot for your valueable help TJ.

When I right-click one of my AVI files in Windows Exlplorer, I see a details tab. When I open this tab the title is blank even though the file has a name.

Is this part of search engine tag like meta-data for photos?

Do you know how I would fill this in for my video files?

[TJ Robertson]

I not sure exactly what you mean....

You need to upload a video file from your computer onto a site like Youtube for it to be indexed by google.

[Tim Polster]

I am on a PC. I realize it needs to be uploaded to be seen by a seach engine. But the video itself has meta-data fields just like photographs.

Just wondering if this was information search engines use and how to fill it in.

[TJ Robertson]

Oh, i see what you mean.

Nah, don't worry about the actual video file. Search engines only use what appears in the source code of the web page.