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#1 |
Regular Crew
Join Date: Apr 2005
Location: Louisville, KY
Posts: 43
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Legal Question: Board Game in Short Film?
We are putting together a short film where four people are sitting around a table playing a board game (yahtzee, monopoly, life, etc.). The game itself is not significant to the story. However, the game board would be seen in some of the shots. Am I asking for trouble or should we just invent our own fake game for the characters to play?
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#2 |
Trustee
Join Date: Jul 2005
Location: Willmar, MN
Posts: 1,400
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Fake game = no trouble guaranteed.
Real game = maybe trouble, maybe not. Easy choice for me. There are plenty of generic non-copyrighted and non-trademarked games you can play that use dice, cards, spoons, etc. I'd have them play a rousing game of Zilch. |
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#3 |
Regular Crew
Join Date: Apr 2005
Location: Louisville, KY
Posts: 43
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Good point, Chris. But we will have to create some sort of board game(s). We need to see the characters moving game pieces across a board, have them get knocked off their spots, etc. I don't want to create work for ourselves but it could be fun to create a fake board game.
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#4 |
Major Player
Join Date: Apr 2007
Location: Anchorage, AK
Posts: 315
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One of the things I've been learning lately is the fact that the only thing important is giving the illusion of the characters playing a board game. If you're worried about using a popular name-brand game, you can develop your own, like Chris mentions, but you don't have to really go through the trouble. Spray paint a cardboard square and draw some funky circle or square design on it, and pieces from an old chess set or something colorful like small plastic toys from the dollar store will work. Borrow a deck of cards or a pair of dice from some other game, and just mimic the action. Since the game isn't an integral part of the story, All you really need to show are the characters rolling dice, picking cards, and/or moving pieces around the board. Just be mindful of the fact that you'll need to spend more time and effort on it if you plan on having closeups or cutaways of the game board and pieces.
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#5 |
Trustee
Join Date: Jul 2005
Location: Willmar, MN
Posts: 1,400
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My 24 year old son is a certified gaming geek. There is a huge community of them, both game players and game creators. If this were my project, I'd put the call out for an up-and-coming game creator to send me one of their games with premission to use it in the film. I'd start at a site like BoardGameGeek.
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#6 | |
Inner Circle
Join Date: Feb 2009
Location: Norwich, Norfolk, UK
Posts: 3,531
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Quote:
I do realise that there may special cases where denigrating the product or falsely implying that e.g. the product is dangerous or that the manufacturer endorses terrorism would not be acceptable. |
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#7 |
Inner Circle
Join Date: Feb 2007
Location: Apple Valley CA
Posts: 4,874
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Trademarks, trade dress, copyright, all are potentially valuable - thus why you'll see product placement in many movies/TV shows, look at the fine print in the credits...
It's why you'll see a laptop with a "pear" logo if they couldn't work a deal with another fruity brand... or a generic soft drink can or liquor bottle rather than a recognizable brand... and why you'll often see a single brand of vehicle throughout a movie being driven by the "stars". While these are "normal everyday objects", when there's a commercial association of any kind, IP laws require the IP holder to vigorously defend their IP rights if someone infringes, or potentially lose them. Virtually guaranteed that all of the major board games are trademarked... but no reason one couldn't borrow elements from several, mix them up a bit, and create a "new" game, just be sure whatever you name it isn't too close to any trademarked names... |
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#8 |
Major Player
Join Date: Dec 2006
Location: Austin, TX
Posts: 773
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If you ever watch "Mythbusters" you'll often find that they put "Mythbusters" labels over the trademarks of certain brands.
Diet Coke & Mentos became "Diet Cola and Mentos" I think. Anyway. I think you'll be fine if you get some tape the same color as the monopoly board, and stick that over the name, and use generic pawns instead of "doggie, top-hat, thimble."
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#9 |
Regular Crew
Join Date: Apr 2005
Location: Louisville, KY
Posts: 43
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Thanks everyone for the replies. Chris, I do like the idea of using some game from the GameBoardGeek site. I will look into that. Otherwise I will just create my own from various pieces or tape over significant logos, etc. Thanks again!
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#10 | |
Inner Circle
Join Date: Jan 2007
Location: Woodinville, WA USA
Posts: 3,467
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Quote:
Productions "Greek out" names and logos to avoid potential conflicts with advertisers. You don't want to show Colgate toothpaste if you are trying to get P&G as a sponsor, and vice versa. Similarly, product placement is all about generating revenue, so Ford pays a fortune for the right to supply all the vehicles to "24." As Brian points out, if you can't strike a deal with an advertiser (and remember, they pay you), you just put a piece of colored tape across the brand name so it sort of looks real but isn't fully legible. Every studio I ever worked for in Hollywood also always used to just go to the corner supermarket and use their plain-wrap brand of groceries as well... we used to have cases and cases of stuff that just said something like "Peaches" or "Milk" with black type on a white label, all obtained from our local Ralph's market (a huge chain now owned by Kroger). |
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#11 |
Inner Circle
Join Date: Feb 2007
Location: Apple Valley CA
Posts: 4,874
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Adam -
Yes, the brand/trademark holder may pay for being featured in a big screen film or popular show... it's just more advertising. BUT, conversely if you utilize a brand/trademark/logo WITHOUT clearance, there's the very real risk that the IP holder can and will raise the question of whether you are making money and the association of their brand somehow adds value to YOUR work... it does swing both ways. Probably wouldn't be a terrible idea to hit up a couple game manufacturers and see if there's "sponsorship" money for "featuring" the game - if the movie/script was any good, it might lead to something? |
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#12 |
Inner Circle
Join Date: Feb 2007
Location: Tucson AZ
Posts: 2,211
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Couldn't they just play chess or cribbage or checkers or whatever it is that's usually printed on the back of checkerboards ... or something similar?
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#13 | |
Inner Circle
Join Date: Jan 2007
Location: Woodinville, WA USA
Posts: 3,467
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Quote:
Remember, it isn't that M&Ms wouldn't give permission to be used in "ET", it's that they wouldn't pay, which led the studio to go to Hershey/Reese's Pieces, and the rest is history. But I like Jim's checkerboard idea. Welcome to the world of production, Tim. You come up with a great idea or creative element and then the lawyers (or bean-counters) get involved so you have to change it to something else. I've never been involved in any production, ever, where that didn't happen to some degree. |
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#14 |
Inner Circle
Join Date: Feb 2009
Location: Norwich, Norfolk, UK
Posts: 3,531
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In years gone by in the UK any drama on the BBC very carefully avoided displaying any branded products so as a state funded Public Service Broadcaster they couldn't be accused of advertising or endorsing particular products. So if you saw a packet of soap power it would either be labelled with a fake name like "Soapo" or artfully angled so that the name was not visible. Nowadays real products are used in real-life dramas & the brand-names are visible. There can be no advertiser funded product placement as that is contrary to the BBC Charter. I seriously doubt that the BBC is either paying for use of these products or obtaining releases but then this in the the UK where lawyers are less active than the US. I would imagine that most manufacturers would be very happy with product placement for free.
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#15 | |
Trustee
Join Date: Jul 2005
Location: Willmar, MN
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