music videos--how are clients marketing them? at DVinfo.net

Lorinda Norton · March 3rd, 2004, 12:57 PM

Trying to get a clue about music video possibilities.

I read a long time ago (I think on this forum) that television companies like CMT, MTV2, etc. would not accept digitally produced music videos. Is this true? If not, have they drawn a line between HD and SD?

For those of you in the music video side of things, just what are your clients doing with the finished product? Web?

Seems like hundreds of questions, and I apologize, but I really appreciate the help!

Dylan Couper · March 25th, 2004, 03:49 PM

Hi Lorinda
From what I've seen of most smaller bands and music videos, they use them for self promotion on the web and for their agents.

Keith Loh · March 25th, 2004, 04:20 PM

They also use them to show to labels and to prospective touring sites to show the bookers what kind of band they are.

Lorinda Norton · March 25th, 2004, 11:07 PM

Hmm; most of our prospective dreamers--I mean, clients, are thinking VH1. Looks like I'd have some convincing to do.

Videos for the avenues you both mentioned sound like pretty low-budget deals--no one would shell out more than $500 for a promo, would they?

If it was just me, it'd be one thing, but I've got two talented guys wishing I could find them some creative work that actually pays.

Maybe if I scrounged up enough of 'em...

...more thinking...

Thanks so much for the info!

Dylan Couper · March 26th, 2004, 01:21 AM

<<<-- Originally posted by Lorinda Norton :
Videos for the avenues you both mentioned sound like pretty low-budget deals--no one would shell out more than $500 for a promo, would they?

-->>>

Yes, and probably much more than that. I'd rather pay $5000 for a video that gets me twenty gigs, than $500 for one that doesn't get me any.

Lorinda Norton · March 26th, 2004, 01:54 AM

I agree with you in theory, but have to doubt the reality of it--seems most of the artists/bands I know about have serious cash shortages and no sponsors.

Yet...there's only one way to find out, now, isn't there? Thanks, Dylan; I'll give it a run!

David Hurdon · March 26th, 2004, 07:30 AM

My survey data is a little thin but an artist I did a showcase for last year (CD and web) left me a message recently saying he's got work from 6-7 of every 10 CDs he has sent out. I'm sure you recognize what an incredible number that is. Testimony like that should be persuasive. You can listen to the call at

http://www.contentshop.tv/billy.mp3

The web teaser from the original production is at:

http://www.billybridger.com/Videos.html

David Hurdon

Lorinda Norton · March 26th, 2004, 11:14 AM

Hey David,

That was interesting. I was stuck in the mindset of bigger-production, storyline music videos rather than taping live performances. Not the creative challenge, but certainly more affordable for the artist.

Slow on the take, but I'm getting there. Thanks for taking the time to help!!

March 3rd, 2004, 12:57 PM	#1
Lorinda Norton Wrangler Join Date: Nov 2001 Location: Southwest Idaho, USA Posts: 3,066	music videos--how are clients marketing them? Trying to get a clue about music video possibilities. I read a long time ago (I think on this forum) that television companies like CMT, MTV2, etc. would not accept digitally produced music videos. Is this true? If not, have they drawn a line between HD and SD? For those of you in the music video side of things, just what are your clients doing with the finished product? Web? Seems like hundreds of questions, and I apologize, but I really appreciate the help!

March 25th, 2004, 03:49 PM	#2
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Hi Lorinda From what I've seen of most smaller bands and music videos, they use them for self promotion on the web and for their agents. __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

March 25th, 2004, 04:20 PM	#3
Keith Loh Air China Pilot Join Date: May 2002 Location: Vancouver, B.C. Posts: 2,389	They also use them to show to labels and to prospective touring sites to show the bookers what kind of band they are. __________________ -- Visit http://www.KeithLoh.com \| stuff about living in Vancouver \| My Flickr photo gallery

March 26th, 2004, 01:21 AM	#5
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	<<<-- Originally posted by Lorinda Norton : Videos for the avenues you both mentioned sound like pretty low-budget deals--no one would shell out more than $500 for a promo, would they? -->>> Yes, and probably much more than that. I'd rather pay $5000 for a video that gets me twenty gigs, than $500 for one that doesn't get me any. __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

March 26th, 2004, 07:30 AM	#7
David Hurdon Major Player Join Date: Nov 2002 Location: Toronto, Canada Posts: 484	My survey data is a little thin but an artist I did a showcase for last year (CD and web) left me a message recently saying he's got work from 6-7 of every 10 CDs he has sent out. I'm sure you recognize what an incredible number that is. Testimony like that should be persuasive. You can listen to the call at http://www.contentshop.tv/billy.mp3 The web teaser from the original production is at: http://www.billybridger.com/Videos.html David Hurdon __________________ Site:http://www.faceliftmarketing.ca Blog:http://www.websitevideo.blogspot.com

March 25th, 2004, 11:07 PM	#4
Lorinda Norton Wrangler Join Date: Nov 2001 Location: Southwest Idaho, USA Posts: 3,066	Hmm; most of our prospective dreamers--I mean, clients, are thinking VH1. Looks like I'd have some convincing to do. Videos for the avenues you both mentioned sound like pretty low-budget deals--no one would shell out more than $500 for a promo, would they? If it was just me, it'd be one thing, but I've got two talented guys wishing I could find them some creative work that actually pays. Maybe if I scrounged up enough of 'em... ...more thinking... Thanks so much for the info!

March 26th, 2004, 01:54 AM	#6
Lorinda Norton Wrangler Join Date: Nov 2001 Location: Southwest Idaho, USA Posts: 3,066	I agree with you in theory, but have to doubt the reality of it--seems most of the artists/bands I know about have serious cash shortages and no sponsors. Yet...there's only one way to find out, now, isn't there? Thanks, Dylan; I'll give it a run!

March 26th, 2004, 11:14 AM	#8
Lorinda Norton Wrangler Join Date: Nov 2001 Location: Southwest Idaho, USA Posts: 3,066	Hey David, That was interesting. I was stuck in the mindset of bigger-production, storyline music videos rather than taping live performances. Not the creative challenge, but certainly more affordable for the artist. Slow on the take, but I'm getting there. Thanks for taking the time to help!!