Product placement info?

Rob Lohman · July 11th, 2003, 05:54 AM

What I meant to say with my earlier remark might be something
that only occurs here in The Netherlands. Say we have a TV show
or radio show here. Now if someone there says something like:

" I bought this couch at XYZ and it's great! "

-or-

" This drink is nice " (while showing a coke)

They can get heafty fines from an organisation here in The
Netherlands for product placement. In other words, they are
promoting the product without naming others or getting paid
for it and is therefor not allowed.

I think it would be allowed if someone would say:

" Yeah I've been to shop XYZ and YZX and BHG and they had
some nice stuff there "

Can anyone follow this at all?

John Locke · September 27th, 2003, 07:37 PM

In one of the "extras" on the "Lost in La Mancha" DVD, Gilliam mentions in an interview with Salman Rushdie that he ran into trouble with a mural painter for including a mural he'd painted in the background of a scene in "Fear and Loathing in Las Vegas."

He doesn't go into detail...but mentions that it took money to make the problem go away.

July 11th, 2003, 05:54 AM	#31
Rob Lohman RED Code Chef Join Date: Oct 2001 Location: Holland Posts: 12,514	What I meant to say with my earlier remark might be something that only occurs here in The Netherlands. Say we have a TV show or radio show here. Now if someone there says something like: " I bought this couch at XYZ and it's great! " -or- " This drink is nice " (while showing a coke) They can get heafty fines from an organisation here in The Netherlands for product placement. In other words, they are promoting the product without naming others or getting paid for it and is therefor not allowed. I think it would be allowed if someone would say: " Yeah I've been to shop XYZ and YZX and BHG and they had some nice stuff there " Can anyone follow this at all? __________________ Rob Lohman, visuar@iname.com DV Info Wrangler & RED Code Chef Join the DV Challenge \| Lady X Search DVinfo.net for quick answers \| Buy from the best: DVinfo.net sponsors

September 27th, 2003, 07:37 PM	#32
John Locke Retired DV Info Net Almunus Join Date: Sep 2001 Location: Austin, TX USA Posts: 2,882	In one of the "extras" on the "Lost in La Mancha" DVD, Gilliam mentions in an interview with Salman Rushdie that he ran into trouble with a mural painter for including a mural he'd painted in the background of a scene in "Fear and Loathing in Las Vegas." He doesn't go into detail...but mentions that it took money to make the problem go away. __________________ John Locke SursumFilms.com