Behind the scenes of a McDonalds photoshoot at DVinfo.net

Evan Bourcier · June 21st, 2012, 01:12 PM

Hey, I figured this is the most on-topic place to put this, but I couldn't resist sharing this video of how they make a McDonalds product photo.

Behind the scenes at a McDonald's photo shoot - YouTube

What do you guys think of this whole process? I saw surprised there wasn't more trickery going on, at least not that they showed haha.

Bernard Lau · July 4th, 2012, 08:22 AM

Damn, now I'm craving for McDonalds at 12:30am, where can I find a Macca's at this time? Oh yeah, they're 24hours!

I want a food stylist to make my burger, it would be almost twice the size and only have condiments at the front.

Back to the vid, yup, that's how they do it. They're not allowed to use fake food... but I guess they're allowed to place it whatever way they want... mmmm, ketchup in a syringe...

July 4th, 2012, 12:45 PM

Hey! I watched that a couple days ago. It was on the VIMEO staff pick or something. I am still trying to get used to the new interface at VIMEO.

Charles Newcomb · August 18th, 2012, 08:31 AM

Boy, you'd think Mickey-Ds could afford to hire a Mc-shooter who knows how to not make you dizzy with all the camera movement.

Paul Wags · August 19th, 2012, 01:31 AM

Mc Donald's food is plastic crap and should be banned period.
I refuse to it eat even when I am pissed lol

David Knaggs · September 29th, 2012, 06:32 PM

Hey, Paul. Have you actually been inside a McDonald's recently and tried their menu?

I took my Dad out for lunch for Father's Day recently and he insisted on going to McDonald's. I was astounded and asked him why. He told me that they have changed and are getting a bum rap because people think it's still plastic food.

So we went there and all I can say is that you should try their Angus burger or their "Serious Lamb" burger.

For the first time I felt like I was eating a "real" burger at a McDonald's and the quality of their salad ingredients was excellent (it also had egg, even beetroot). It was a bit of a shock, I must say.

In my mind, McDonald's has always stood for "Instant food" and you used to go there and the person at the counter would just reach behind and grab one of a long line of pre-made burgers and, bang, you were out of there. The trade-off back then for "not waiting around" was that the burger was, well, plastic and not very satisfying.

However, today they leave you standing around for 2 or 3 minutes while they freshly prepare your burger and I don't like it. If you're going to wait around, why not just get a burger from a Fish and Chip shop? They lose their "positioning" in my mind when they make you wait around. However, I generally avoid burgers anyway because of the processed meat, so I'm not really a part of their target market. But, if you don't mind processed meat and white bread (buns), they provide as good a burger as any these days. I'm only talking about Australian McDonald's though.

June 21st, 2012, 01:12 PM	#1
Evan Bourcier Major Player Join Date: Jun 2012 Location: Mashpee, MA Posts: 251	Behind the scenes of a McDonalds photoshoot Hey, I figured this is the most on-topic place to put this, but I couldn't resist sharing this video of how they make a McDonalds product photo. Behind the scenes at a McDonald's photo shoot - YouTube What do you guys think of this whole process? I saw surprised there wasn't more trickery going on, at least not that they showed haha. __________________ DSLR Photographer/Videographer from Massachusetts Portfolio at http://ebourcier.com

July 4th, 2012, 08:22 AM	#2
Bernard Lau Regular Crew Join Date: Mar 2010 Location: Sydney Australia Posts: 56	Re: Behind the scenes of a McDonalds photoshoot Damn, now I'm craving for McDonalds at 12:30am, where can I find a Macca's at this time? Oh yeah, they're 24hours! I want a food stylist to make my burger, it would be almost twice the size and only have condiments at the front. Back to the vid, yup, that's how they do it. They're not allowed to use fake food... but I guess they're allowed to place it whatever way they want... mmmm, ketchup in a syringe... __________________ Facebook & Twitter me with "bernardlaufilms" www.bernardlau.com.au \| www.weddingvideosydney.org.au

July 4th, 2012, 12:45 PM	#3
Guest Posts: n/a	Re: Behind the scenes of a McDonalds photoshoot Hey! I watched that a couple days ago. It was on the VIMEO staff pick or something. I am still trying to get used to the new interface at VIMEO.

August 18th, 2012, 08:31 AM	#4
Charles Newcomb Major Player Join Date: Aug 2008 Location: Salida, Colorado Posts: 561	Re: Behind the scenes of a McDonalds photoshoot Boy, you'd think Mickey-Ds could afford to hire a Mc-shooter who knows how to not make you dizzy with all the camera movement.

August 19th, 2012, 01:31 AM	#5
Paul Wags Ruler of the DownUnder UnderWorld Join Date: Jul 2005 Location: Cairns- Queensland - Australia Posts: 248	Re: Behind the scenes of a McDonalds photoshoot Mc Donald's food is plastic crap and should be banned period. I refuse to it eat even when I am pissed lol __________________ www.quadzombies.com www.flykam.com.au www.rotorpix.com.au

September 29th, 2012, 06:32 PM	#6
David Knaggs Major Player Join Date: Apr 2006 Location: Melbourne, Australia Posts: 826	Re: Behind the scenes of a McDonalds photoshoot Hey, Paul. Have you actually been inside a McDonald's recently and tried their menu? I took my Dad out for lunch for Father's Day recently and he insisted on going to McDonald's. I was astounded and asked him why. He told me that they have changed and are getting a bum rap because people think it's still plastic food. So we went there and all I can say is that you should try their Angus burger or their "Serious Lamb" burger. For the first time I felt like I was eating a "real" burger at a McDonald's and the quality of their salad ingredients was excellent (it also had egg, even beetroot). It was a bit of a shock, I must say. In my mind, McDonald's has always stood for "Instant food" and you used to go there and the person at the counter would just reach behind and grab one of a long line of pre-made burgers and, bang, you were out of there. The trade-off back then for "not waiting around" was that the burger was, well, plastic and not very satisfying. However, today they leave you standing around for 2 or 3 minutes while they freshly prepare your burger and I don't like it. If you're going to wait around, why not just get a burger from a Fish and Chip shop? They lose their "positioning" in my mind when they make you wait around. However, I generally avoid burgers anyway because of the processed meat, so I'm not really a part of their target market. But, if you don't mind processed meat and white bread (buns), they provide as good a burger as any these days. I'm only talking about Australian McDonald's though.