Wheat Thins commercials at DVinfo.net

Glen Vandermolen · January 13th, 2011, 12:47 AM

They shoot the Wheat Thins ads with EX3s. You can see them throughout the commercial:

YouTube - Wheat Thins Commercials Are Uber Real

Mitchell Lewis · January 16th, 2011, 10:10 AM

Nice job on these! You look to have almost identical equipment to what we're using. EX3, Chrosziel matte box, Litepanels MiniDV on-camera light (my favorite on-camera light), Sony plug-on wireless mic's.

Glen Vandermolen · January 16th, 2011, 01:21 PM

I didn't produce the spots. I just saw them on TV and thought fellow EX3 users might be interested in the set-up they used.

Vincent Oliver · January 16th, 2011, 06:02 PM

Pity we didn't see the Wheat Thins or even know what they are.

Kevin Spahr · January 17th, 2011, 07:12 PM

Anybody else think that some agencies use their skills to sell ads to client instead of using their skills to sell products to the customers?

Mitchell Lewis · January 17th, 2011, 08:31 PM

We call that "preaching to the choir". hehehe

Michael B. McGee · January 18th, 2011, 07:35 PM

Quote:

Originally Posted by Kevin Spahr

Anybody else think that some agencies use their skills to sell ads to client instead of using their skills to sell products to the customers?

Well put. i can't believe how naive ad agencies think the american public is. these quasi-reality("real people") spots are getting ridiculous. they have been for years, but this ad along with the Pizza Hut pasta served in fine dinning restaurants trick and most recently the Domino's Pizza survey groups being unaware that they're actually on a farm or a kitchen when the room's walls collapse.

currently, i watch most commercials while the tv is muted. this seems to help with the obnoxiousness of the audio, but the visual content is still unbearable. eventually, i'm gonna have to stop watching tv all together or buck up and pay for a DVR.

btw, has anyone seen Mike Judge's "Idiocracy"? I think that movie was set somewhere around the 26th century to intentionally draw in more viewers without actually insulting them in the process.

January 13th, 2011, 12:47 AM	#1
Glen Vandermolen Space Hipster Join Date: Jun 2003 Location: Jacksonville, FL Posts: 1,596	Wheat Thins commercials They shoot the Wheat Thins ads with EX3s. You can see them throughout the commercial: YouTube - Wheat Thins Commercials Are Uber Real

January 16th, 2011, 10:10 AM	#2
Mitchell Lewis Trustee Join Date: Dec 2008 Location: Kennewick, WA Posts: 1,124	Nice job on these! You look to have almost identical equipment to what we're using. EX3, Chrosziel matte box, Litepanels MiniDV on-camera light (my favorite on-camera light), Sony plug-on wireless mic's. __________________ Sony EX3, Canon 5D MkII, Chrosziel Matte Box, Sachtler tripod, Steadicam Flyer, Mac Pro, Apple/Adobe software - 20 years as a local videographer/editor

January 16th, 2011, 06:02 PM	#4
Vincent Oliver Trustee Join Date: Sep 2004 Location: Chislehurst, London Posts: 1,724	Pity we didn't see the Wheat Thins or even know what they are. __________________ Eyes are a deaf man’s ears. Ears are a blind man’s eyes

January 17th, 2011, 08:31 PM	#6
Mitchell Lewis Trustee Join Date: Dec 2008 Location: Kennewick, WA Posts: 1,124	We call that "preaching to the choir". hehehe __________________ Sony EX3, Canon 5D MkII, Chrosziel Matte Box, Sachtler tripod, Steadicam Flyer, Mac Pro, Apple/Adobe software - 20 years as a local videographer/editor

January 16th, 2011, 01:21 PM	#3
Glen Vandermolen Space Hipster Join Date: Jun 2003 Location: Jacksonville, FL Posts: 1,596	I didn't produce the spots. I just saw them on TV and thought fellow EX3 users might be interested in the set-up they used.

January 17th, 2011, 07:12 PM	#5
Kevin Spahr Major Player Join Date: Feb 2005 Location: Carlisle, PA Posts: 451	Anybody else think that some agencies use their skills to sell ads to client instead of using their skills to sell products to the customers?