Pricing

Dave Bingham · September 6th, 2007, 12:35 PM

Amsterdam, Netherlands -- Broadcast-equipment giant Sony is using the IBC2007 show here to demonstrate a working version of the solid-state XDCAM camera that it introduced at the National Association of Broadcasters’ convention.

The new PMW-EX1 XDCAM EX compact camcorder will begin shipping in November at a list price of 6,500 euros ($8.875).

http://www.broadcastingcable.com/article/CA6475992.html

Aaron Nanto · September 6th, 2007, 12:39 PM

Come on US price! It has to be lower...

Peter Jefferson · September 6th, 2007, 01:01 PM

I don't doubt this price... considering a "lowly" stock XL H1 is $13k here in Aus... I wouldn't expect this to be much cheaper.

Stu Holmes · September 6th, 2007, 01:18 PM

US price will be nowhere near US$8,875.

you cannot apply a simple exchange rate to a Euro price and get a relevant US$ price as they're two different markets. Evrything is far more expensive in Europe (except maybe wine!).

I would think US price will be maybe a little below $6k. Maybe US$5,800 something like that.

Piotr Wozniacki · September 6th, 2007, 01:21 PM

Considering this is an "universal" camera (both PAL and NTSC), I'd personally doubt the difference in price will be that huge. Everybody would import from the States.

Lucas Allen · September 6th, 2007, 01:23 PM

Didn't Sony promise that this cam would be under 8k????

Bill Pryor · September 6th, 2007, 01:26 PM

The price they've discussed has always been around $8K.

Stu Holmes · September 6th, 2007, 01:30 PM

Quote:

Originally Posted by Piotr Wozniacki

Considering this is an "universal" camera (both PAL and NTSC), I'd personally doubt the difference in price will be that huge. Everybody would import from the States.

Oh i think it will be.

Problem is that you have to pay import duty if you bought it from USA and brought it to Europe.

Example : Z1 *streetprice* at competitive online UK sites is GBP4000 (includes tax). Thats US$8,100 !!

At well-known NYC stores it's US$4,700 ! thats 42% cheaper and the Z1 is 50i/60i so thats neo-universal. So this is just to illustrate these big differences.
OK maybe the EX1 won't be sub-US$6000 but i would be surprised if it's higher than about $6,500. So i'll speculate at $5,800 - $6,500 streetprice USA.

Stu Holmes · September 6th, 2007, 01:31 PM

Quote:

Originally Posted by Bill Pryor

The price they've discussed has always been around $8K.

MAybe but i'm talking streetprices really, rather than MSRPs. It may be 8k MSRP, but i'd think streetprice will start with a "6"..

Kevin Shaw · September 6th, 2007, 01:44 PM

Quote:

Originally Posted by Stu Holmes

At well-known NYC stores it's US$4,700 !

That sounds like phony "bait and switch" pricing to me. Given Sony's earlier estimate of $8K MSRP, I'd expect close to that in the US initially with discount pricing around $7500 after a few weeks and maybe $7K sometime next year. [Edit: never mind about the $4700 if that was for the Z1...]

Also note that the EX1 will reportedly come with one 16GB memory card, which offers 50 minutes of full-quality recording. An HVX200 with 32GB of memory for 32+ minutes of recording is at least $7K, so $7-8K is fair for the EX1.

Stu Holmes · September 6th, 2007, 01:50 PM

Quote:
Originally Posted by Stu Holmes
At well-known NYC stores it's US$4,700 !

Quote:

Originally Posted by Kevin Shaw

That sounds like phony "bait and switch" pricing to me.

Umm no, it's the official online price for a Z1U at a very well-known NYC store that was formerly a dvinfo sponsor. So it's legit.

Kevin Shaw · September 6th, 2007, 01:57 PM

My mistake, I thought you were talking about the EX1! :-(

But didn't someone say the original MSRP of the Z1U was also close to $8K MSRP in the US? If so then perhaps we can hope for the EX1 to eventually fall below $5K, just not at launch...

September 6th, 2007, 12:35 PM	#1
Dave Bingham New Boot Join Date: Sep 2007 Location: United States Posts: 8	Pricing - not so good news Amsterdam, Netherlands -- Broadcast-equipment giant Sony is using the IBC2007 show here to demonstrate a working version of the solid-state XDCAM camera that it introduced at the National Association of Broadcasters’ convention. The new PMW-EX1 XDCAM EX compact camcorder will begin shipping in November at a list price of 6,500 euros ($8.875). http://www.broadcastingcable.com/article/CA6475992.html

September 6th, 2007, 12:39 PM	#2
Aaron Nanto Regular Crew Join Date: Jul 2002 Location: Seattle, WA Posts: 46	Come on US price! It has to be lower... __________________ Aaron Nanto \| Photo+Cinema www.aaronnanto.com

September 6th, 2007, 01:21 PM	#5
Piotr Wozniacki Inner Circle Join Date: Aug 2006 Location: Poland Posts: 4,086	Considering this is an "universal" camera (both PAL and NTSC), I'd personally doubt the difference in price will be that huge. Everybody would import from the States. __________________ Sony PXW-FS7 \| DaVinci Resolve Studio; Magix Vegas Pro; i7-5960X CPU; 64 GB RAM; 2x GTX 1080 8GB GPU; Decklink 4K Extreme 12G; 4x 3TB WD Black in RAID 0; 1TB M.2 NVMe cache drive

September 6th, 2007, 01:01 PM	#3
Peter Jefferson Inner Circle Join Date: Apr 2003 Location: Aus Posts: 3,884	I don't doubt this price... considering a "lowly" stock XL H1 is $13k here in Aus... I wouldn't expect this to be much cheaper.

September 6th, 2007, 01:18 PM	#4
Stu Holmes Major Player Join Date: May 2005 Location: Europe Posts: 844	US price will be nowhere near US$8,875. you cannot apply a simple exchange rate to a Euro price and get a relevant US$ price as they're two different markets. Evrything is far more expensive in Europe (except maybe wine!). I would think US price will be maybe a little below $6k. Maybe US$5,800 something like that.

September 6th, 2007, 01:23 PM	#6
Lucas Allen Tourist Join Date: Dec 2006 Location: Seatte Wa Posts: 3	Didn't Sony promise that this cam would be under 8k????

September 6th, 2007, 01:26 PM	#7
Bill Pryor Contributor Join Date: Jan 2003 Location: Kansas City, MO Posts: 4,449	The price they've discussed has always been around $8K.

September 6th, 2007, 01:57 PM	#12
Kevin Shaw Inner Circle Join Date: Sep 2004 Location: Sacramento, CA Posts: 2,488	My mistake, I thought you were talking about the EX1! :-( But didn't someone say the original MSRP of the Z1U was also close to $8K MSRP in the US? If so then perhaps we can hope for the EX1 to eventually fall below $5K, just not at launch...