Tv Advert Done at DVinfo.net

Nathaniel McInnes · January 7th, 2007, 11:24 AM

Hey. I haved just finished a TV advert with the Sony HVR-Z1 camcorder. This advert is to be broadcasted on our TV Station.

http://www.cymraegwaleshosting.co.uk...FINISHEDHD.mov

The Chroma keying is still a bit rough but getting there

Thanks,
Nathaniel

Vito DeFilippo · January 7th, 2007, 11:24 PM

Hey Nathaniel,

I assume you're asking for feedback, so here goes...

I find you have some smooth stuff going on. Yes the keying is rough, but almost looks like an added effect, so it doesn't bug me too much. But should be adjusted to either be clean, or look for sure like the look is on purpose.

My main complaint would be the pacing of the spot. It's really slow. Needs to be tightened up to remove the unnecessary pauses in her phrasing. Though I guess you are trying to fit it in to a specific length (60 sec?), which makes it tough. Some kind of sound effect on the transitions perhaps?

I didn't really like the ripple effect on your first graphic either. Looks cheesy to me.

Love the accent. Don't hear that much over here...

Nathaniel McInnes · January 8th, 2007, 10:44 AM

Thanks,

The way we did the chroma keying wasn't to clever. It was really rough etc. We added the glow around the woman and that sorted it (fixed a major problem with the chroma keying) We are working to try and get it down to a max of 40secs. Will that be ok?

I agree the rippling is way out of sinc and doesn't really work. Has anyone got any suggestions?

Thanks,
Nathaniel

Vito DeFilippo · January 8th, 2007, 11:34 AM

Quote:

Originally Posted by Nathaniel McInnes

We are working to try and get it down to a max of 40secs. Will that be ok?

You don't have a specific length that is required by the broadcaster? 30secs? 60secs?

If not, just cut it down until you are happy with the pacing. Right now there is a lot of time between each shot/dialogue, which is killing the pacing.

Steven Gotz · January 8th, 2007, 12:23 PM

The voice needs to be brought out on top of the music. It gets hidden by it during parts of her narration. Pump up the voice and bring down the music.

Instead of just having the glow, perhaps the entire background could make use of some fractals that blend in to the glow.

Donald Blake · January 8th, 2007, 12:24 PM

Chroma-Keying is realy tricky, I made a couple of test and I found that lighting and stretching the cloth perfectly is the major problem... was that your case Nathaniel? at one time it seems that there's a ripple behind her (on the right side of the screen) also if you dont have enough backlighting on the girl you'll have a hard time cutting her out, is that what happened?

Nathaniel McInnes · January 8th, 2007, 01:37 PM

They We were actualy light blue chroma colour boards.

I have tried to match the theme of our hosting website. goto http://cymraegwaleshosting.com/ to see the theme (im not advertising before some starts.)
Is there a better way i could have done to improve the theme.

Thanks,
Nathaniel

January 7th, 2007, 11:24 AM	#1
Nathaniel McInnes Regular Crew Join Date: Jul 2005 Location: Taffs well, Wales Posts: 190	Tv Advert Done Hey. I haved just finished a TV advert with the Sony HVR-Z1 camcorder. This advert is to be broadcasted on our TV Station. http://www.cymraegwaleshosting.co.uk...FINISHEDHD.mov The Chroma keying is still a bit rough but getting there Thanks, Nathaniel

January 7th, 2007, 11:24 PM	#2
Vito DeFilippo Trustee Join Date: Mar 2006 Location: Montreal, Quebec Posts: 1,585	Hey Nathaniel, I assume you're asking for feedback, so here goes... I find you have some smooth stuff going on. Yes the keying is rough, but almost looks like an added effect, so it doesn't bug me too much. But should be adjusted to either be clean, or look for sure like the look is on purpose. My main complaint would be the pacing of the spot. It's really slow. Needs to be tightened up to remove the unnecessary pauses in her phrasing. Though I guess you are trying to fit it in to a specific length (60 sec?), which makes it tough. Some kind of sound effect on the transitions perhaps? I didn't really like the ripple effect on your first graphic either. Looks cheesy to me. Love the accent. Don't hear that much over here... __________________ . http://www.nosmallroles.com

January 8th, 2007, 12:23 PM	#5
Steven Gotz Trustee Join Date: May 2002 Location: Clermont, FL Posts: 1,520	The voice needs to be brought out on top of the music. It gets hidden by it during parts of her narration. Pump up the voice and bring down the music. Instead of just having the glow, perhaps the entire background could make use of some fractals that blend in to the glow. __________________ Steven Gotz http://www.stevengotz.com

January 8th, 2007, 10:44 AM	#3
Nathaniel McInnes Regular Crew Join Date: Jul 2005 Location: Taffs well, Wales Posts: 190	Thanks, The way we did the chroma keying wasn't to clever. It was really rough etc. We added the glow around the woman and that sorted it (fixed a major problem with the chroma keying) We are working to try and get it down to a max of 40secs. Will that be ok? I agree the rippling is way out of sinc and doesn't really work. Has anyone got any suggestions? Thanks, Nathaniel

January 8th, 2007, 12:24 PM	#6
Donald Blake Regular Crew Join Date: Dec 2006 Location: Montreal, Canada Posts: 142	Chroma-Keying is realy tricky, I made a couple of test and I found that lighting and stretching the cloth perfectly is the major problem... was that your case Nathaniel? at one time it seems that there's a ripple behind her (on the right side of the screen) also if you dont have enough backlighting on the girl you'll have a hard time cutting her out, is that what happened?

January 8th, 2007, 01:37 PM	#7
Nathaniel McInnes Regular Crew Join Date: Jul 2005 Location: Taffs well, Wales Posts: 190	They We were actualy light blue chroma colour boards. I have tried to match the theme of our hosting website. goto http://cymraegwaleshosting.com/ to see the theme (im not advertising before some starts.) Is there a better way i could have done to improve the theme. Thanks, Nathaniel