Green Battery Commercial at DVinfo.net

Eugene Bare · March 14th, 2012, 07:45 AM

I made a commercial that I have not yet shown to our company president and wanted to get some objective thoughts before doing so. Please give your honest opinions on if I am ready to send this to broadcast OR if more work is needed.

Many TV commercials are very fancy with lots of special effects, this one is much more basic however it's main goal is to SELL BATTERIES. Think it will?

Eugene Bare · March 14th, 2012, 07:46 AM

Oh, anyone who wants to view might need this: Battery Commercial Draft - YouTube

Sareesh Sudhakaran · March 14th, 2012, 09:31 PM

It's a good effort. Since I don't know the market, I don't know whether it targets the right audience.

Generally however, here are some observations:
1. Why is it in 4:3, and not 16:9 aspect?
2. The biggest concern I had while watching it was that I had to read and listen at the same time - that's a big no-no in advertising.
3. Try changing the background from pure white to a gradient for a more polished look.
4. The fonts can be spaced out (and changed) for better readability - if you are hell bent on making your audience read.
5. Try to find better images to replace the beginning - if it is not interesting at the beginning, nobody will stick around to watch the end.

Maybe you know about this already, but I recommend reading on the AIDA principle of advertising here: http://en.wikipedia.org/wiki/AIDA_(marketing)

Hope this helps, and all the best with your presentation.

Nate Haustein · March 14th, 2012, 11:07 PM

•*The white background on the logo is a little different than the background of your video. This might be hard to see on some monitors, but it could stick out to a viewer on a TV.

• Instead of having all six vehicle pics on the same screen, maybe do two a time to change things up a bit with some neat graphics to transition between them.

Eugene Bare · March 15th, 2012, 08:42 AM

Thanks for those observations. More are welcome. I also found a sound issue were it was not coming through both speakers.

March 14th, 2012, 07:45 AM	#1
Eugene Bare Regular Crew Join Date: Sep 2005 Location: Shenandoah Valley, Virginia Posts: 53	Green Battery Commercial I made a commercial that I have not yet shown to our company president and wanted to get some objective thoughts before doing so. Please give your honest opinions on if I am ready to send this to broadcast OR if more work is needed. Many TV commercials are very fancy with lots of special effects, this one is much more basic however it's main goal is to SELL BATTERIES. Think it will? __________________ Never stop learning.

March 14th, 2012, 07:46 AM	#2
Eugene Bare Regular Crew Join Date: Sep 2005 Location: Shenandoah Valley, Virginia Posts: 53	Re: Green Battery Commercial Oh, anyone who wants to view might need this: Battery Commercial Draft - YouTube __________________ Never stop learning.

March 14th, 2012, 09:31 PM	#3
Sareesh Sudhakaran Trustee Join Date: Jan 2008 Location: Mumbai, India Posts: 1,385	Re: Green Battery Commercial It's a good effort. Since I don't know the market, I don't know whether it targets the right audience. Generally however, here are some observations: 1. Why is it in 4:3, and not 16:9 aspect? 2. The biggest concern I had while watching it was that I had to read and listen at the same time - that's a big no-no in advertising. 3. Try changing the background from pure white to a gradient for a more polished look. 4. The fonts can be spaced out (and changed) for better readability - if you are hell bent on making your audience read. 5. Try to find better images to replace the beginning - if it is not interesting at the beginning, nobody will stick around to watch the end. Maybe you know about this already, but I recommend reading on the AIDA principle of advertising here: http://en.wikipedia.org/wiki/AIDA_(marketing) Hope this helps, and all the best with your presentation. __________________ Get the Free Comprehensive Guide to Rigging ANY Camera - one guide to rig them all - DSLRs to the Arri Alexa.

March 14th, 2012, 11:07 PM	#4
Nate Haustein Trustee Join Date: May 2007 Location: Minneapolis, MN Posts: 1,313	Re: Green Battery Commercial •*The white background on the logo is a little different than the background of your video. This might be hard to see on some monitors, but it could stick out to a viewer on a TV. • Instead of having all six vehicle pics on the same screen, maybe do two a time to change things up a bit with some neat graphics to transition between them. __________________ Nate Haustein PXW-FX9 / FCPX www.flightcreativemedia.com

March 15th, 2012, 08:42 AM	#5
Eugene Bare Regular Crew Join Date: Sep 2005 Location: Shenandoah Valley, Virginia Posts: 53	Re: Green Battery Commercial Thanks for those observations. More are welcome. I also found a sound issue were it was not coming through both speakers. __________________ Never stop learning.