Small Promo Video: 100K run! at DVinfo.net

Alejandro Vargas · June 30th, 2011, 06:23 AM

so, a friend of mine approched me to work on this. very, VERY limited budget.
worked with what i had, basically.

still a newbie.

any input highly appreciated.

Jordan Brindle · July 4th, 2011, 01:59 PM

Could you explain what the promo was for, and what the brief was for the project? I wasn't quite sure what to be looking out for.

Warren Kawamoto · July 4th, 2011, 02:39 PM

I think if you cut your promo down to 15-30 seconds with much faster cuts/pacing, it would have better impact. Right now it drags and we can't tell what the promo is about until the very end. At first I thought it was about running shoes.

Philip Howells · July 4th, 2011, 06:09 PM

Alejandro, I agree with Warren, plus the slowing pace of the running towards the end of the piece suggests the products don't actually work very well. Needs much more convincing product display, tighter framing on the talent and product display and sound that is recorded for the piece, not cut up from a single sentence.

Additionally, unless this is low budget because it's an idea only, there's no benefit in putting out any promo piece that's not the full shilling. Making a piece with low budget and apologising for it does nothing for the product except say that it too is low budget.

Remember the cost of individual chocolate bars is cents but the adverts cost thousands to make and even more to broadcast. The value of the ad is that it is believed to affect the sales of millions of the bars.

Alejandro Vargas · July 8th, 2011, 08:05 AM

you guys are 100% right.

only problem is, the person who wants this video has few things in mind:
1. it cannot look like a commercial
2. it needs to convey the idea of the product SLIGHTLY
3. it cannot be like a commercial
4.it should look more like a recap of the day
5. it cannot look like a commercial.

lol..
yes, he is that anal about that part.
all i've done is the editing...he did the rough cut and has bugged me ever since because the logo shows on the shoes.
i'm to the point of dropping this...it is so annoying...besides, he never has time to work on it so i am always editing on the blind, rendering and then he doens't like it!

arrrgh

June 30th, 2011, 06:23 AM	#1
Alejandro Vargas Regular Crew Join Date: Sep 2010 Location: Miami, FL Posts: 39	Small Promo Video: 100K run! so, a friend of mine approched me to work on this. very, VERY limited budget. worked with what i had, basically. still a newbie. any input highly appreciated. Andrei - XS Promo Video on Vimeo

July 4th, 2011, 01:59 PM	#2
Jordan Brindle Major Player Join Date: Feb 2009 Location: UK Posts: 249	Re: Small Promo Video: 100K run! Could you explain what the promo was for, and what the brief was for the project? I wasn't quite sure what to be looking out for.

July 4th, 2011, 02:39 PM	#3
Warren Kawamoto Trustee Join Date: Nov 2006 Location: Honolulu, HI Posts: 1,435	Re: Small Promo Video: 100K run! I think if you cut your promo down to 15-30 seconds with much faster cuts/pacing, it would have better impact. Right now it drags and we can't tell what the promo is about until the very end. At first I thought it was about running shoes.

July 4th, 2011, 06:09 PM	#4
Philip Howells Trustee Join Date: Jan 2009 Location: Manchester UK Posts: 1,212	Re: Small Promo Video: 100K run! Alejandro, I agree with Warren, plus the slowing pace of the running towards the end of the piece suggests the products don't actually work very well. Needs much more convincing product display, tighter framing on the talent and product display and sound that is recorded for the piece, not cut up from a single sentence. Additionally, unless this is low budget because it's an idea only, there's no benefit in putting out any promo piece that's not the full shilling. Making a piece with low budget and apologising for it does nothing for the product except say that it too is low budget. Remember the cost of individual chocolate bars is cents but the adverts cost thousands to make and even more to broadcast. The value of the ad is that it is believed to affect the sales of millions of the bars.

July 8th, 2011, 08:05 AM	#5
Alejandro Vargas Regular Crew Join Date: Sep 2010 Location: Miami, FL Posts: 39	Re: Small Promo Video: 100K run! you guys are 100% right. only problem is, the person who wants this video has few things in mind: 1. it cannot look like a commercial 2. it needs to convey the idea of the product SLIGHTLY 3. it cannot be like a commercial 4.it should look more like a recap of the day 5. it cannot look like a commercial. lol.. yes, he is that anal about that part. all i've done is the editing...he did the rough cut and has bugged me ever since because the logo shows on the shoes. i'm to the point of dropping this...it is so annoying...besides, he never has time to work on it so i am always editing on the blind, rendering and then he doens't like it! arrrgh