USA Today likes JVC-HD

Joseph George · May 25th, 2003, 03:01 PM

From my experience once the rep gets hold of you and will try to sell you ad space, if you act just a little interested, but will hold on buying the space, you can normally get anything from the publication -- from promoting your product in an article to a whole article about your product or service.

Have no illusions. If you know anyone in advertising, you'll learn some interesting stories, how to be able to get an ad for a lot lower price than an ad agency pays, to getting your products "evaluated" by editors. All you have to do is establish a good relationship, and believe me, the advertising department has a direct connection to the editor in chief.

There is no news that is not biased. This is all subtle. Some editors get promoted, some don't. It all depends on how well they know the game and understand the culture, without talking about it. Remember it officially does not exist. There is no better place to learn the "culture" than in Hollywood. I had a pretty good relationship with my boss on an early job, just out of school. He was pretty open with me. He basically categorized his people into the ones who understand American culture and those who don't. It did not matter if they were Americans or nor. The ones who lied to protect him and the company "understood" and got promoted. Others lost jobs. I left for a better job. But there is no more bull anywhere than in Hollywood -- and in advertising. Just remember -- media's business purpose is not there to bring you news, it is there to sell advertising. And there are some very interesting ways of selling it.

Jeff Donald · May 25th, 2003, 03:50 PM

This is way off topic. Please review the camera, not ethics in journalism. Thanks.

Lynne Whelden · May 26th, 2003, 04:42 PM

The New York Times review was written by David
Pogue. In case you don't know who he is, he used to write a very popular column for MacWorld. He's got tons of Apple-related books to his credit, he's written a handbook on iMovie2. I could go on and on but I think you get the picture....this guy knows what he's talking about. Unfortunately for some of you who always see the glass as half empty, he likes the camera!

Jeff Donald · May 26th, 2003, 05:59 PM

Mr. Pogue is a excellent writer and certainly qualified to review cameras for the New York Times. If the reviews don't meet your guidelines for technical merits and specifications, I suggest you consider the writers intended audience.

Last warning, review the camera, not the review.

Jarred Land · May 26th, 2003, 08:57 PM

well, since the thread topic was the review... i dont get why there is a problem discussing the review.

Frank Granovski · May 26th, 2003, 09:19 PM

Quote:

well, since the thread topic was the review... i dont get why there is a problem discussing the review

Because this is the GR-HD1U / JY-HD10U camcorder forum, and it is NOT intended as a soap box stand for a character assassination on a writer who writes for a National newspaper!

Jeff Donald · May 26th, 2003, 09:57 PM

Thread locked. If you want to talk about reviews rather than cameras, take your posts to The TOTEM Poll: Totally Off Topic, Everything Media. But you still have to play nice.

May 25th, 2003, 03:50 PM	#17
Jeff Donald Warden Join Date: Mar 2002 Location: Clearwater, FL Posts: 8,287	This is way off topic. Please review the camera, not ethics in journalism. Thanks. __________________ Jeff Donald Carpe Diem Search DVinfo.net for quick answers \| Where to Buy? From the best in the business: DVinfo.net sponsors

May 26th, 2003, 04:42 PM	#18
Lynne Whelden Major Player Join Date: Feb 2003 Location: williamsport, pa Posts: 604	Pogue The New York Times review was written by David Pogue. In case you don't know who he is, he used to write a very popular column for MacWorld. He's got tons of Apple-related books to his credit, he's written a handbook on iMovie2. I could go on and on but I think you get the picture....this guy knows what he's talking about. Unfortunately for some of you who always see the glass as half empty, he likes the camera!

May 26th, 2003, 05:59 PM	#19
Jeff Donald Warden Join Date: Mar 2002 Location: Clearwater, FL Posts: 8,287	Mr. Pogue is a excellent writer and certainly qualified to review cameras for the New York Times. If the reviews don't meet your guidelines for technical merits and specifications, I suggest you consider the writers intended audience. Last warning, review the camera, not the review. __________________ Jeff Donald Carpe Diem Search DVinfo.net for quick answers \| Where to Buy? From the best in the business: DVinfo.net sponsors

May 26th, 2003, 09:57 PM	#22
Jeff Donald Warden Join Date: Mar 2002 Location: Clearwater, FL Posts: 8,287	Thread locked. If you want to talk about reviews rather than cameras, take your posts to The TOTEM Poll: Totally Off Topic, Everything Media. But you still have to play nice. __________________ Jeff Donald Carpe Diem Search DVinfo.net for quick answers \| Where to Buy? From the best in the business: DVinfo.net sponsors

May 25th, 2003, 03:01 PM	#16
Joseph George Permanently Banned Join Date: Mar 2003 Location: Los Angeles, California Posts: 265	From my experience once the rep gets hold of you and will try to sell you ad space, if you act just a little interested, but will hold on buying the space, you can normally get anything from the publication -- from promoting your product in an article to a whole article about your product or service. Have no illusions. If you know anyone in advertising, you'll learn some interesting stories, how to be able to get an ad for a lot lower price than an ad agency pays, to getting your products "evaluated" by editors. All you have to do is establish a good relationship, and believe me, the advertising department has a direct connection to the editor in chief. There is no news that is not biased. This is all subtle. Some editors get promoted, some don't. It all depends on how well they know the game and understand the culture, without talking about it. Remember it officially does not exist. There is no better place to learn the "culture" than in Hollywood. I had a pretty good relationship with my boss on an early job, just out of school. He was pretty open with me. He basically categorized his people into the ones who understand American culture and those who don't. It did not matter if they were Americans or nor. The ones who lied to protect him and the company "understood" and got promoted. Others lost jobs. I left for a better job. But there is no more bull anywhere than in Hollywood -- and in advertising. Just remember -- media's business purpose is not there to bring you news, it is there to sell advertising. And there are some very interesting ways of selling it.

May 26th, 2003, 08:57 PM	#20
Jarred Land DVX User Join Date: May 2003 Location: Vancouver Posts: 281	well, since the thread topic was the review... i dont get why there is a problem discussing the review.