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The fact is that broadcast (and I mean terrestrial) and cable networks are looking to migrate to HD - and most are required by law. They penny-wise and foolish pencil pushers are going to force the production departments via yearly budget crunches to buy "HD" on the cheap.
The Z1U is the first and only truely capable "HD" camera that's affordable for any broadcast and cable network to buy IN BULK. It's the process I've seen many times - the crew ask for the full deal and get something on the lower food chain. The Z1U is the lowest on the "capable" HD food chain right now - it shoots 1080i and that's what most HD networks are broadcasting at right now. I understand that sports networks are 720p....well, they have the $$$ to buy 720p "Pro" cameras for sure. But, niche market cable networks and local affliates who are at risk of being sold - they are going to buy a bunch of Z1U's or the next thing.
The bottom line - the audience has accepted crappy video since childhood and anything is an improvement. No one cares if the video is VariCam or Z1U - people forget that television is a passive medium. You watch it and it's gone the next second...the content drives the market. Film is another ballgame...it's a solid 2 hour viewing experience on a large screen first time out of the gate. Also, the "suspention of disbelief" is critical to the inital ROI for the investors in film. The magic of film is unique to television's "here and now".
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Christopher C. Murphy
Director, Producer, Writer
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March 10th, 2005, 07:32 AM
