Apple has $500 rebates! at DVinfo.net

Jeff Donald · March 30th, 2004, 05:40 AM

Apple has announced $500 rebates on the purchase of the 23 inch Cinema HD Display and any G5. It is a mail order rebate and the purchase must be by June 26, 2004.

Ted Springer · March 30th, 2004, 11:10 AM

What is the point of a rebate? Why don't they just lower the price rather than force customers to go through the annoying and lengthy rebate process?

Stephen Schleicher · March 30th, 2004, 11:41 AM

Because Apple realizes that many people won't go through the hassle of the rebate offer so they end up keeping the extra dough.

Cheers

Dan Brown · March 30th, 2004, 03:10 PM

Rebates versus price reduction have to consider thinks like MSRP, MAP, new products/feature comparisons with other products, and the possible return to "street price" after the rebate period. Of course, some percentage of consumers will fail to apply for the the rebate too. Usually, a rebate has a direct link to excess inventory and the need to liquidate it. To me, rebated products are tainted for this reason. Either they're about to be discontinued, which means their resale value is headed down, or there is a glut of them on the market, same effect on resale. Goota be a sweet deal to entice me, like my Pana DV852 at about 1/3 MSRP.

Gints Klimanis · March 30th, 2004, 04:21 PM

Rebate messups have become profitable. The consumer is held
powerless if the rebate doesn't come through. Check out the
Western Digital disk drive rebate messes:

1. The mail-in dead-line is short.
2. The "UPC symbol" is not obvious on many of the boxes
3. You can't return the drive if you've mailed in the rebate
4. After I mailed in two rebates, I received email telling me
both were invalid. A phone call (10 minute wait) resulted
in "revalidation" of my rebate. There was nothing wrong
with my rebate submission.

Josh Brusin · March 30th, 2004, 06:52 PM

rebates are used primarilly so their retail outlets don't have to reprice and reprint all their merchandising.

coupon-style rebates are somewhat different. I'm someone who NEVER sends in rebates- shucks. But a $500 rebate is pretty different... new macs are coming out in a week (I think... 2.8 duals, etc...)

Jeff Donald · March 30th, 2004, 07:02 PM

This is not the forum for the discussion of rebate theories and practices.

March 30th, 2004, 05:40 AM	#1
Jeff Donald Warden Join Date: Mar 2002 Location: Clearwater, FL Posts: 8,287	Apple has $500 rebates! Apple has announced $500 rebates on the purchase of the 23 inch Cinema HD Display and any G5. It is a mail order rebate and the purchase must be by June 26, 2004. __________________ Jeff Donald Carpe Diem Search DVinfo.net for quick answers \| Where to Buy? From the best in the business: DVinfo.net sponsors

March 30th, 2004, 11:41 AM	#3
Stephen Schleicher Regular Crew Join Date: May 2003 Location: Hays, KS Posts: 188	Because Apple realizes that many people won't go through the hassle of the rebate offer so they end up keeping the extra dough. Cheers __________________ Stephen Schleicher www.stephenschleicher.com

March 30th, 2004, 03:10 PM	#4
Dan Brown Major Player Join Date: Dec 2003 Location: Fort Worth, Texas Posts: 235	Rebates versus price reduction have to consider thinks like MSRP, MAP, new products/feature comparisons with other products, and the possible return to "street price" after the rebate period. Of course, some percentage of consumers will fail to apply for the the rebate too. Usually, a rebate has a direct link to excess inventory and the need to liquidate it. To me, rebated products are tainted for this reason. Either they're about to be discontinued, which means their resale value is headed down, or there is a glut of them on the market, same effect on resale. Goota be a sweet deal to entice me, like my Pana DV852 at about 1/3 MSRP. __________________ dB

March 30th, 2004, 07:02 PM	#7
Jeff Donald Warden Join Date: Mar 2002 Location: Clearwater, FL Posts: 8,287	This is not the forum for the discussion of rebate theories and practices. __________________ Jeff Donald Carpe Diem Search DVinfo.net for quick answers \| Where to Buy? From the best in the business: DVinfo.net sponsors

March 30th, 2004, 11:10 AM	#2
Ted Springer Regular Crew Join Date: Aug 2003 Location: Glendale CA Posts: 328	What is the point of a rebate? Why don't they just lower the price rather than force customers to go through the annoying and lengthy rebate process?

March 30th, 2004, 04:21 PM	#5
Gints Klimanis Inner Circle Join Date: Jun 2003 Location: San Jose, CA Posts: 2,222	Rebate messups have become profitable. The consumer is held powerless if the rebate doesn't come through. Check out the Western Digital disk drive rebate messes: 1. The mail-in dead-line is short. 2. The "UPC symbol" is not obvious on many of the boxes 3. You can't return the drive if you've mailed in the rebate 4. After I mailed in two rebates, I received email telling me both were invalid. A phone call (10 minute wait) resulted in "revalidation" of my rebate. There was nothing wrong with my rebate submission.

March 30th, 2004, 06:52 PM	#6
Josh Brusin Major Player Join Date: Nov 2003 Location: Chicago, IL Posts: 439	rebates are used primarilly so their retail outlets don't have to reprice and reprint all their merchandising. coupon-style rebates are somewhat different. I'm someone who NEVER sends in rebates- shucks. But a $500 rebate is pretty different... new macs are coming out in a week (I think... 2.8 duals, etc...)