Confusion over hard drive capacity ends in lawsuit

Dean Sensui · June 23rd, 2006, 04:01 PM

Here's a marketing idea -- HD companies should understate their drive capacities by 8 percent. Then consumers will feel like they're getting added capacity for free.

It works when selling toothpaste.

Cole McDonald · June 24th, 2006, 09:44 AM

This lawsuit and the McDonald's coffee thing make me sad.

Mark Kubat · June 25th, 2006, 11:20 AM

I'm still waiting for my...

caviar.

I've had the champagne on ice for waaaay too long now.

Ryan Laytart · June 25th, 2006, 03:09 PM

Unrelated, but comparable to the gigabyte story:

A 2 x 4 x 8 piece of wood is actually 1 1/2 x 3 1/2 x 8, once delivered to the consumer. Even with this obvious knowledge, contractors and builders continue to have no problem referring to it as a 2 x 4.

Perhaps this new societal revelation of a gigabyte just needs time to sink in a bit before it is accepted as "standard."

Cole McDonald · June 25th, 2006, 03:28 PM

Quote:

Originally Posted by Ryan Laytart

A 2 x 4 x 8 piece of wood is actually 1 1/2 x 3 1/2 x 8, once delivered to the consumer.

For the same reason a quarter pound hamburger is less on the table...it's lost water in the preparation. The wood and meat both shrink from this and noone complains. This may explain the "*Pre-cooked weight" labels on the hamburgers though.

June 23rd, 2006, 04:01 PM	#16
Dean Sensui Inner Circle Join Date: Oct 2001 Location: Honolulu, HI Posts: 2,054	Here's a marketing idea -- HD companies should understate their drive capacities by 8 percent. Then consumers will feel like they're getting added capacity for free. It works when selling toothpaste. __________________ Dean Sensui Exec Producer, Hawaii Goes Fishing

June 24th, 2006, 09:44 AM	#17
Cole McDonald Trustee Join Date: Nov 2005 Location: Sauk Rapids, MN, USA Posts: 1,675	This lawsuit and the McDonald's coffee thing make me sad. __________________ Web Youtube Facebook

June 25th, 2006, 11:20 AM	#18
Mark Kubat Major Player Join Date: Jan 2003 Location: Toronto, Canada Posts: 375	WD - way to go! I'm still waiting for my... caviar. I've had the champagne on ice for waaaay too long now.

June 25th, 2006, 03:09 PM	#19
Ryan Laytart Regular Crew Join Date: Dec 2005 Location: Temperance, MI Posts: 86	Unrelated, but comparable to the gigabyte story: A 2 x 4 x 8 piece of wood is actually 1 1/2 x 3 1/2 x 8, once delivered to the consumer. Even with this obvious knowledge, contractors and builders continue to have no problem referring to it as a 2 x 4. Perhaps this new societal revelation of a gigabyte just needs time to sink in a bit before it is accepted as "standard."