What is CRAFT?

Dylan Couper · December 23rd, 2015, 11:07 AM

I wonder how well the "sign up x friends and get $x off the price" marketing strategy is working. That's my favorite part and actually a pretty good marketing tool. Given that the guy's LinkedIn page has marketing, not camera building, as his top skills, it's not a surprise.

Dmitri Zigany · December 24th, 2015, 08:52 PM

Quote:

Originally Posted by Dylan Couper

I wonder how well the "sign up x friends and get $x off the price" marketing strategy is working. That's my favorite part and actually a pretty good marketing tool. Given that the guy's LinkedIn page has marketing, not camera building, as his top skills, it's not a surprise.

Personally, I want to know quite a bit more about it before starting to spam friends...

Josh Bass · December 24th, 2015, 08:56 PM

friends who spam friends are no friends at all...

Dylan Couper · December 27th, 2015, 03:39 PM

Hey Josh, your prince buddy in Nigeria said to say hi. I'm still waiting on my $60,000,000.

Buba Kastorski · December 30th, 2015, 10:55 AM

Quote:

Originally Posted by Brian Drysdale

Bear in mind that the Arri Alexa isn't 4k and is used on major feature films.

i knew that Arri will be mentioned, but it's a bit more than $1K, and it is not a new development

Josh Bass · December 30th, 2015, 05:26 PM

Aw, Dylan. He's a great guy. Just needs a little help 'cause his family has been deposed. You're 60,000,000 is coming as soon as they're back in power. Any day now.

Andrew Smith · March 28th, 2016, 06:54 AM

Well, we've just about clocked through the first quarter of 2016 and still no CRAFT camera. Anyone holding their breath would require 'colour correction' by now.

Andrew

Troy Moss · March 29th, 2016, 12:07 PM

Maybe it will debut at NAB.......

Lawrence Bansbach · March 31st, 2016, 09:13 AM

Quote:

Originally Posted by Troy Moss

Maybe it will debut at NAB.......

I heard a rumor that Blackmagic Design is handling the manufacture. CRAFT should therefore start releasing cameras by sometime in 2020. ;^)

(In case anyone's not sure, I was kidding.)

Nathan Buck · March 31st, 2016, 09:24 AM

Well, we should find out sometime soon, as it's April tomorrow.

About time. Sick of seeing their adverts on Facebook!

Nathan Buck · March 31st, 2016, 09:27 AM

I've found this:

https://www.linkedin.com/in/scott-bragg-6b87b936

He is a partner at:

http://www.betweenpixels.tv/

...and a password only pre-order page, among others!
http://www.craftcamera.com/preorder/

Along with trademark details:

Quote:

Trademark Events

Event DateEvent Description
2015-11-19 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2016-03-08 ASSIGNED TO EXAMINER
2016-03-08 EXAMINERS AMENDMENT -WRITTEN
2016-03-08 EXAMINERS AMENDMENT E-MAILED
2016-03-08 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
2016-03-08 EXAMINER'S AMENDMENT ENTERED
2016-03-08 APPROVED FOR PUB - PRINCIPAL REGISTER
2016-03-24 ASSIGNED TO LIE
2016-03-24 LAW OFFICE PUBLICATION REVIEW COMPLETED

CRAFT Inc is registered to a house... you can look it up on street view if you really want.

(This is getting a little stalker-y now!)

Dylan Couper · April 1st, 2016, 08:14 AM

Quote:

Originally Posted by Nathan Buck

Well, we should find out sometime soon, as it's April tomorrow.

About time. Sick of seeing their adverts on Facebook!

Today would be an appropriate day for news...

J. Stephen McDonald · April 2nd, 2016, 02:52 PM

https://www.pinterest.com/pin/476889048012116870/

Dave Allen · April 2nd, 2016, 09:55 PM

Take GoPro like guts, put it in a plastic 3d printed box, fake carbon fiber water graphic coat it, put Chinese 15mm rods and a Chinese convoluted cage around it, call it a sub $1000 cine camera and how you are going to change the cine world without any proof or fact sot back it up, and you too can start your own hipster 'revolution".

David Peterson · April 3rd, 2016, 11:31 PM

Almost no info is out about it. My money is on it being vaporware.

December 23rd, 2015, 11:07 AM	#16
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Re: What is CRAFT? I wonder how well the "sign up x friends and get $x off the price" marketing strategy is working. That's my favorite part and actually a pretty good marketing tool. Given that the guy's LinkedIn page has marketing, not camera building, as his top skills, it's not a surprise. __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

December 24th, 2015, 08:56 PM	#18
Josh Bass Slash Rules! Join Date: Apr 2002 Location: Houston, Texas Posts: 5,472	Re: What is CRAFT? friends who spam friends are no friends at all... __________________ The Bass' camerawork The Bass on IMDB

December 27th, 2015, 03:39 PM	#19
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Re: What is CRAFT? Hey Josh, your prince buddy in Nigeria said to say hi. I'm still waiting on my $60,000,000. __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

December 30th, 2015, 05:26 PM	#21
Josh Bass Slash Rules! Join Date: Apr 2002 Location: Houston, Texas Posts: 5,472	Re: What is CRAFT? Aw, Dylan. He's a great guy. Just needs a little help 'cause his family has been deposed. You're 60,000,000 is coming as soon as they're back in power. Any day now. __________________ The Bass' camerawork The Bass on IMDB

March 28th, 2016, 06:54 AM	#22
Andrew Smith Equal Opportunity Offender Join Date: Feb 2009 Location: Brisbane, Australia Posts: 3,068	Re: What is CRAFT? Well, we've just about clocked through the first quarter of 2016 and still no CRAFT camera. Anyone holding their breath would require 'colour correction' by now. Andrew

March 29th, 2016, 12:07 PM	#23
Troy Moss Major Player Join Date: Apr 2011 Location: Rancho Cucamonga, CA Posts: 253	Re: What is CRAFT? Maybe it will debut at NAB....... Last edited by Troy Moss; March 30th, 2016 at 11:51 AM.

March 31st, 2016, 09:24 AM	#25
Nathan Buck Regular Crew Join Date: Mar 2016 Location: United Kingdom Posts: 134	Re: What is CRAFT? Well, we should find out sometime soon, as it's April tomorrow. About time. Sick of seeing their adverts on Facebook!

April 2nd, 2016, 02:52 PM	#28
J. Stephen McDonald Major Player Join Date: Oct 2004 Location: Eugene, Oregon Posts: 909	Is This It? https://www.pinterest.com/pin/476889048012116870/ __________________ Steve McDonald https://onedrive.com/?cid=229807ce52dd4fe0 http://www.flickr.com/photos/22121562@N00/ http://www.vimeo.com/user458315/videos

April 2nd, 2016, 09:55 PM	#29
Dave Allen Major Player Join Date: Apr 2008 Location: Boston Posts: 497	Re: What is CRAFT? Take GoPro like guts, put it in a plastic 3d printed box, fake carbon fiber water graphic coat it, put Chinese 15mm rods and a Chinese convoluted cage around it, call it a sub $1000 cine camera and how you are going to change the cine world without any proof or fact sot back it up, and you too can start your own hipster 'revolution". __________________ Dave -

April 3rd, 2016, 11:31 PM	#30
David Peterson Major Player Join Date: Mar 2014 Location: Auckland, New Zealand Posts: 361	Re: What is CRAFT? Almost no info is out about it. My money is on it being vaporware.