YouTube and others to start supporting 4K ... with Google's VP9 codec at DVinfo.net

Andrew Smith · January 4th, 2014, 06:43 AM

"Google today announced that most leading hardware vendors will start supporting the royalty-free VP9 codecs. These hardware vendors include major names like ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba."

See YouTube goes 4K at CES, brings royalty free VP9 to fore front | Muktware

Andrew

Andy Wilkinson · January 4th, 2014, 08:22 AM

Yes, I read that too. Very interesting news indeed.

Mind you, I do wonder who will be the first to offer 4K video playback resolution on a 4.5 inch screen smart phone….just my British humour at play ;-)

On a more serious note, it is good news for those seeking 4K to arrive sooner rather than later.

Jack Zhang · January 4th, 2014, 12:08 PM

IMHO, FWIW, Netflix with 4K delivery is gonna have more traction than YouTube. VP8 was never supported by hardware manufacturers, but Google did get more traction hardware wise with VP9.

Lacking critical compression patents from MPEG-LA which they would be sued over if they implemented would still mean it would in the long run be inferior to HEVC. If the story repeats, we would see VP9 remain in an experimental state and Flash support for HEVC extend the shelf life of Adobe Flash.

Jon Fairhurst · January 4th, 2014, 12:40 PM

Quote:

Originally Posted by Andy Wilkinson

...I do wonder who will be the first to offer 4K video playback resolution on a 4.5 inch screen smart phone…

Time to develop a 4K phone loupe!

January 4th, 2014, 06:43 AM	#1
Andrew Smith Equal Opportunity Offender Join Date: Feb 2009 Location: Brisbane, Australia Posts: 3,065	YouTube and others to start supporting 4K ... with Google's VP9 codec "Google today announced that most leading hardware vendors will start supporting the royalty-free VP9 codecs. These hardware vendors include major names like ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba." See YouTube goes 4K at CES, brings royalty free VP9 to fore front \| Muktware Andrew

January 4th, 2014, 08:22 AM	#2
Andy Wilkinson Inner Circle Join Date: Sep 2007 Location: Cambridge UK Posts: 2,853	Re: YouTube and others to start supporting 4K ... with Google's VP9 codec Yes, I read that too. Very interesting news indeed. Mind you, I do wonder who will be the first to offer 4K video playback resolution on a 4.5 inch screen smart phone….just my British humour at play ;-) On a more serious note, it is good news for those seeking 4K to arrive sooner rather than later. __________________ Andy K Wilkinson - https://www.shootingimage.co.uk Cambridge (UK) Corporate Video Production

January 4th, 2014, 12:08 PM	#3
Jack Zhang Inner Circle Join Date: May 2005 Location: Burnaby, BC, Canada Posts: 3,053	Re: YouTube and others to start supporting 4K ... with Google's VP9 codec IMHO, FWIW, Netflix with 4K delivery is gonna have more traction than YouTube. VP8 was never supported by hardware manufacturers, but Google did get more traction hardware wise with VP9. Lacking critical compression patents from MPEG-LA which they would be sued over if they implemented would still mean it would in the long run be inferior to HEVC. If the story repeats, we would see VP9 remain in an experimental state and Flash support for HEVC extend the shelf life of Adobe Flash.