Canon and Techicolor form alliance

[Henry Olonga]

Technicolor | About Technicolor | Press Center | 2011 | Technicolor & Canon USA Form Strategic Alliance To Leverage Technicolor Color Science for Canon EOS DSLR Cameras

I wonder what this means. Talk of more latitude in grading. Is this a pre cursor to something special from Canon at NAB? I hope so. I cannot see this being much use on a heavily compressed codec and I hope it isn't just a set of picture profiles in post production so I await with bated breath................

[Kevin Dooley]

I'm wondering how all this will shake out too - I mean a set of picture profiles for the camera would be nice and all, but I'm doing just fine with my slightly tweaked neutral... so I too am hoping it is something more.

[Ethan Cooper]

According to the Technicolor guys in the booth it's a custom preset that mimics a log look so they can have a standardized setting to build color/film look plugins off of.

[Kirk Candlish]

Read the press release carefully.

Here's a small excerpt: "The new suite of creative tools will be inaugurated with Technicolor’s CineStyle, that coupled with Technicolor’s Digital Printer Lights™, will provide a more seamless pipeline, from principal photography into editorial, for projects filmed using Canon EOS DSLR cameras."

Technicolor | Production & Post-Production ? Digital Printer Lights

[Michael Dalton]

Sounds like a lead up to the 5d Mark III and 7D Mark II. I'm leaning more to the thinking that Canon has seen real potential in this new market of filmmakers, and will deliver a RAW format. The problem is RAW is not for everyone, so maybe they are using Technicolor to give users a more automated way of grading. Latitude I think would reefer to post process rather then internal function in the camera or both. Options of various codec from Prores to RAW would be great!!!

[Jon Fairhurst]

At the Canon booth the Technicolor rep said that their custom picture style will be available as a free download within the month.

The real-time color correction and logging tools are independent of the picture style. You don't need the Technicolor picture style to use the tools well.

Apparently, the Technicolor color scientists worked with Canon closely to develop the exact curve that they wanted. It sounded to me like the Canon engineers in Japan actually cooked up the implementation, based on Technicolor's spec and development feedback. If so, they weren't limited by the frustrating Picture Style Editor interface. ;)

[Tim Kerigan]

VIncent Laforet during a live interview yesterday said the Technicolor preset will offer a lot more than what we can adjust with just the picture style editor and will be THE preset to shoot with for video.

[Jon Fairhurst]

I want to see the preset on my own footage, but the stuff they showed on a live scene looked nice. It was natural and had a wide latitude. (Wait, aren't latitudes tall and longitudes wide?)

Some might not like the low contrast. If somebody wants to shoot, cut, and deliver, this isn't for them. But for us graders out there, this has the chance to be a de facto standard.

It won't make Technicolor any money directly, but it's a nice gesture - and a solid marketing strategy.

[Henry Olonga]

C5D NAB 2011 - Josh from Technicolor on their new picture style for Canon dslrs on Vimeo

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