Market Share by the numbers at DVinfo.net

Richard Alvarez · April 18th, 2005, 12:38 PM

Digital Video Market Share:
31% Pinnacle
24% Avid
11% Adobe
08% Apple
05% Discreet
21% Other
Source: Computer Graphics World, April 2005.

With Avid's purchase of Pinnacle, that would give them over 50% of the market.

The BORG rolls on....

Mark Sasahara · April 18th, 2005, 06:03 PM

Which market, what is the demographic?

Patrick Masters · April 18th, 2005, 06:23 PM

Even though Pinnacle has the higher number, I am sure a lot of that is due to the Pinnacle Studio user base which was handed out with some camera purchases etc... I am assuming the numbers represent digital video as a whole which would include consumers and pro-sumers, and professionals.

I would prefer to see a breakdown with regards to broadcast, films, events, etc....

Apple's numbers are quite skewed in the fact they run a close platform with only a handful of options available outside of FCP and Avid for its uers. By that theory, then I would guess MS has the dominant market share with Windows MovieMaker being installed on most versions of Windows.

One can argue the quality of MovieMaker but the same could be said about Pinnacle's Studio thus decreasing their numbers as well.

Boyd Ostroff · April 18th, 2005, 06:38 PM

Sure, but if you want to measure that way then iMovie HD is pre-installed on every Mac and they're selling millions. And iMovie has been standard on every Mac for at least 5 years as well.

Patrick King · April 18th, 2005, 06:52 PM

Quote:

Originally Posted by Boyd Ostroff

Sure, but if you want to measure that way then iMovie HD is pre-installed on every Mac and they're selling millions. And iMovie has been standard on every Mac for at least 5 years as well.

Boyd, with Apple's near 2% marketshare, you'd have to install 8 copies of iMovie on every Mac to come close to the installed base of PCs with Windows MovieMaker. So that comparison don't hunt.

A better argument is that while Windows MovieMaker isn't well thought of and goes unused on most installs, the iMovie program is actually fun and useful.

April 18th, 2005, 12:38 PM	#1
Richard Alvarez Inner Circle Join Date: Sep 2002 Location: San Mateo, CA Posts: 3,840	Market Share by the numbers Digital Video Market Share: 31% Pinnacle 24% Avid 11% Adobe 08% Apple 05% Discreet 21% Other Source: Computer Graphics World, April 2005. With Avid's purchase of Pinnacle, that would give them over 50% of the market. The BORG rolls on....

April 18th, 2005, 06:03 PM	#2
Mark Sasahara Major Player Join Date: Oct 2004 Location: NYC Posts: 649	Which market, what is the demographic? __________________ Mark Sasahara Director of Photography

April 18th, 2005, 06:23 PM	#3
Patrick Masters Regular Crew Join Date: Apr 2005 Location: Florida USA Posts: 34	Even though Pinnacle has the higher number, I am sure a lot of that is due to the Pinnacle Studio user base which was handed out with some camera purchases etc... I am assuming the numbers represent digital video as a whole which would include consumers and pro-sumers, and professionals. I would prefer to see a breakdown with regards to broadcast, films, events, etc.... Apple's numbers are quite skewed in the fact they run a close platform with only a handful of options available outside of FCP and Avid for its uers. By that theory, then I would guess MS has the dominant market share with Windows MovieMaker being installed on most versions of Windows. One can argue the quality of MovieMaker but the same could be said about Pinnacle's Studio thus decreasing their numbers as well.

April 18th, 2005, 06:38 PM	#4
Boyd Ostroff Wrangler Join Date: Dec 2002 Location: Mays Landing, NJ Posts: 11,800	Sure, but if you want to measure that way then iMovie HD is pre-installed on every Mac and they're selling millions. And iMovie has been standard on every Mac for at least 5 years as well.