Buyer Beware False Advertising at DVinfo.net

Chris Bottoms · November 14th, 2014, 03:40 PM

Is this even legal? This is what is so frustrating to me- YOU CLAIM IT WORKS WITH CANON C500 BUT IT DOESN'T. You should pull these ads and issue refunds to all the people who buy this thinking they can record 4K Apple ProRes with a Canon C500- ridiculous- you can't possibly sell something saying it does what it does not do and then hope to remedy the bait and switch with a future firmware update- I am selling mine- you guys are lame. So tired of companies that offer firmware updates as remedies for pre mature product launch. Dan- you've been so responsive and great at addressing customers needs and fixing hiccups but come on man- how do explain this false advertising? And you saying that your "actively working to add 4K Apple ProRes 422 HQ for the Canon C500" means that it does not currently and that your company should not advertise that it does.

- your ad in the Dec 2014 HDVideoPro magazine-

one pictures here say's "Record 4K ProRes to premium quality SSD media from Somy FS7, FS700, F55, Canon C500, GH4, and More" false advertising

And this one- "use with any camera". well that would make me believe i could record 4K ProRes from "any camera" But Alas- more misleading info.

Dan Keaton · November 14th, 2014, 09:36 PM

Dear Chris,

I just read the ad that you posted. I do not have the full ad handy, as I am traveling.

I did not see any mention that recording 4K Raw from a 4K Camera that outputs Raw requires the appropriate Raw Option, such as the FS700 Raw Option for the FS700, and the Canon C500 Raw Option for the C500.

For other 4K Cameras, that can output 4K Full Uncompressed Video over HD-SDI (Quad Link, 1.5G), the Odyssey7Q can record 4K Apple ProRes 422 HQ.

This ad was prepared months ago, to meet the deadline for the magazine publication, and we expected that we would have 4K Apple ProRes Support for the Sony F55, Sony FS700, and Canon C500.

We fully expect to have 4K Apple ProRes Support for the Canon C500 in our next firmware release.

Please contact me, via a private message, via this forum, or via my cell phone, and we will attempt to correct our mistake.

Our team certainly did not intend to mislead you, and I apologize for this, as we certainly did inadvertently mislead you.

My cell phone number is: seven one nine --- nine three zero --- one three seven six

Respectfully,

Andrew Smith · November 15th, 2014, 09:07 AM

As an otherwise graphic designer / advertising industry person, I can concur that magazine ads are prepared months in advance, for magazines that are printed well in advance (even more if printed overseas to save money and then shipped to a country such as the USA) and then delivered to an audience via the regular physical distribution channels. It all takes time.

Dan's response is more than viable, and I expect their advertising claims made would have been with the best of intentions. (Sometimes software development can have hiccups.)

Andrew

Jack Zhang · December 19th, 2014, 01:22 PM

7Q was just updated to hold true to this word.

I can forgive them for development delays, since it eventually still made it into a firmware update.

November 14th, 2014, 03:40 PM	#1
Chris Bottoms New Boot Join Date: May 2014 Location: Los Angeles Posts: 15	Buyer Beware False Advertising Is this even legal? This is what is so frustrating to me- YOU CLAIM IT WORKS WITH CANON C500 BUT IT DOESN'T. You should pull these ads and issue refunds to all the people who buy this thinking they can record 4K Apple ProRes with a Canon C500- ridiculous- you can't possibly sell something saying it does what it does not do and then hope to remedy the bait and switch with a future firmware update- I am selling mine- you guys are lame. So tired of companies that offer firmware updates as remedies for pre mature product launch. Dan- you've been so responsive and great at addressing customers needs and fixing hiccups but come on man- how do explain this false advertising? And you saying that your "actively working to add 4K Apple ProRes 422 HQ for the Canon C500" means that it does not currently and that your company should not advertise that it does. - your ad in the Dec 2014 HDVideoPro magazine- one pictures here say's "Record 4K ProRes to premium quality SSD media from Somy FS7, FS700, F55, Canon C500, GH4, and More" false advertising And this one- "use with any camera". well that would make me believe i could record 4K ProRes from "any camera" But Alas- more misleading info. Attached Thumbnails

November 14th, 2014, 09:36 PM	#2
Dan Keaton Inner Circle Join Date: Dec 2002 Location: Augusta Georgia Posts: 5,421	Re: Buyer Beware False Advertising Dear Chris, I just read the ad that you posted. I do not have the full ad handy, as I am traveling. I did not see any mention that recording 4K Raw from a 4K Camera that outputs Raw requires the appropriate Raw Option, such as the FS700 Raw Option for the FS700, and the Canon C500 Raw Option for the C500. For other 4K Cameras, that can output 4K Full Uncompressed Video over HD-SDI (Quad Link, 1.5G), the Odyssey7Q can record 4K Apple ProRes 422 HQ. This ad was prepared months ago, to meet the deadline for the magazine publication, and we expected that we would have 4K Apple ProRes Support for the Sony F55, Sony FS700, and Canon C500. We fully expect to have 4K Apple ProRes Support for the Canon C500 in our next firmware release. Please contact me, via a private message, via this forum, or via my cell phone, and we will attempt to correct our mistake. Our team certainly did not intend to mislead you, and I apologize for this, as we certainly did inadvertently mislead you. My cell phone number is: seven one nine --- nine three zero --- one three seven six Respectfully, __________________ Dan Keaton Augusta Georgia

November 15th, 2014, 09:07 AM	#3
Andrew Smith Equal Opportunity Offender Join Date: Feb 2009 Location: Brisbane, Australia Posts: 3,065	Re: Buyer Beware False Advertising As an otherwise graphic designer / advertising industry person, I can concur that magazine ads are prepared months in advance, for magazines that are printed well in advance (even more if printed overseas to save money and then shipped to a country such as the USA) and then delivered to an audience via the regular physical distribution channels. It all takes time. Dan's response is more than viable, and I expect their advertising claims made would have been with the best of intentions. (Sometimes software development can have hiccups.) Andrew

December 19th, 2014, 01:22 PM	#4
Jack Zhang Inner Circle Join Date: May 2005 Location: Burnaby, BC, Canada Posts: 3,053	Re: Buyer Beware False Advertising 7Q was just updated to hold true to this word. I can forgive them for development delays, since it eventually still made it into a firmware update.