30 Sec Winery Commercial at DVinfo.net

Andrew Allsbury · May 31st, 2009, 10:38 AM

Here is a new commercial we are working on...let me know your thoughts!
Andrew Allsbury On ExposureRoom

Andrew Allsbury · May 31st, 2009, 10:50 AM

oh yea..password is creativewave

Andrew Allsbury · May 31st, 2009, 06:28 PM

Come on guys, input would be greatly appreciated

Jim Miller · June 1st, 2009, 06:22 PM

I liked it. Simple yet effective. Were you using a 33mm adapter? nice shallow DOF

Simon Denny · June 1st, 2009, 07:06 PM

Looks good.
If I had to edit this I would have put a few more cuts in it just to speed up the pace.
The bowling was a bit long as with the people at the table.
The music has pace so I would have done an edit with that in mind to make the thing move a bit more.

Regards

Andrew Allsbury · June 1st, 2009, 07:18 PM

Thank you guys for your input, and yes we used a Letus Extreme w/ a Nikon 50mm f1.4.
Do you think the text and illustrations should slowly be scaling up as well?
Thanks Again!

Scott Gold · June 2nd, 2009, 12:00 AM

Good color and framing but I a little slow on the edit. I was also wishing for some slow dolly moves. Didn't care for the animations, they distracted me from the nice footage.
Thanks for sharing!

Colin Reid · June 3rd, 2009, 12:22 PM

Liked the colour and camera work.

My suggestions: add a shot showing the location in context (main buildings, vines in background, sign in foreground, people moving around, etc), change "Drink" to "Taste" (so it matches end logo), shorten second and third shots and get rid of zoom in third shot. If possible, redo 3rd shot with less glasses on table and someone behind the bar in background and two or three other customers as well.

That would be enough to get my attention and make me think it was an appealing place to visit.

Hope that helps.

Colin

Danny Winn · June 8th, 2009, 10:22 PM

Looks beautiful Andrew!

I would KEEP the animated text and lose the cartoon graphics except for the very last one if that's their logo. I think the cartoons cheapin the professional video look that you expertly shot. If that last image is the company Logo, ya might try a crossdissolve with it going into the "Free Wine Tasting" instead of a tumble out.

Just my opinion, it looks great either way, nice job.

Shaun Walker · June 9th, 2009, 12:04 PM

I like the high-quality graphics and animation, though -- I certainly don't have those skills. But even at TV screen size, I think they'd work better larger and more eye-catching. When it is like that, the primary video subjects are still on screen and dominant over the messages being presented.

I'm a rookie and in a smaller market (Eureka, Calif.), but I'm curious to know what do you get paid for doing an ad like that and how long have you been in the video business?

What do you like to do besides ads? What pays the bills the most?

Thanks!

~ Shaun

Andrew Allsbury · June 12th, 2009, 11:38 AM

Ok...so unfortunately this ad will probably never see the light of day as it currently sits (which may be a good thing!) This project was originally a much more conservative / traditional concept, but upon the first revision round the client decided they wanted something more "edgy" and graphic, but didn't want to re-shoot...so this was our attempt at that. That should explain the tempo issues some of you noticed. I believe we are probably going to be heading back in a more conservative direction and I will post that project as it develops.

Shaun -
I originally started in video production about 10 years ago in Los Angeles where I grew up. I started like a lot of us just having fun shooting skate/bmx videos and ended up handling a lot of sport and event video work. When I moved to Boise I went into advertising & marketing and away from video production, but just a couple years of working with some pretty awful local commercial production companies I decided it was time to go back. For me advertising, promo and web based videos have been extremely lucrative and fun, but I also know many wedding and event videographers that make a great living. I think the important question is not what makes the most money, but what do you want to shoot? Doing what you enjoy is the most important part of working in any creative field, otherwise your work will suffer and eventually you will probably burn out.
Just my 2 cents for what their worth, hope it helps.

O yea and an ad like this will usually net me anywhere from $650-$1,200 depending on the client, budget and complexity of the actual shoot.

Shaun Walker · June 12th, 2009, 02:29 PM

Thanks Andrew. Dealing with clients ... I'm glad I don't have to do that with my current main job, newspaper photojournalism :)
That'll change as I start supplementing with wedding/event work but that's still not like creating an ad/? from scratch and that process.

Andrew Allsbury · June 12th, 2009, 03:13 PM

Weddings...watch out for bride-zilla...there is nothing more irrational than a hormonal bride! :-)

John Stakes · June 12th, 2009, 04:32 PM

Looks great. I think the cartoon drawings were a little much...like it should either be live action, or the cartoons - instead of both, at least in this case. I do like the one at the end though. Also I do like the text. As other have said...pace is a little slow. Much better than my last commercial though : ). Over all I think it's successful, I'm sure the new one will come out even better.
thanks for sharing!

JS

May 31st, 2009, 10:38 AM	#1
Andrew Allsbury Regular Crew Join Date: Nov 2008 Location: Boise, Idaho Posts: 99	30 Sec Winery Commercial Here is a new commercial we are working on...let me know your thoughts! Andrew Allsbury On ExposureRoom

June 2nd, 2009, 12:00 AM	#7
Scott Gold Regular Crew Join Date: Jul 2003 Location: Irvine, CA Posts: 194	Good color and framing but I a little slow on the edit. I was also wishing for some slow dolly moves. Didn't care for the animations, they distracted me from the nice footage. Thanks for sharing! __________________ www.scott-gold.com

June 9th, 2009, 12:04 PM	#10
Shaun Walker Regular Crew Join Date: Apr 2007 Location: Eureka, Calif. Posts: 98	NICE, if a touch cheesy with the small graphics ... I like the high-quality graphics and animation, though -- I certainly don't have those skills. But even at TV screen size, I think they'd work better larger and more eye-catching. When it is like that, the primary video subjects are still on screen and dominant over the messages being presented. I'm a rookie and in a smaller market (Eureka, Calif.), but I'm curious to know what do you get paid for doing an ad like that and how long have you been in the video business? What do you like to do besides ads? What pays the bills the most? Thanks! ~ Shaun

May 31st, 2009, 10:50 AM	#2
Andrew Allsbury Regular Crew Join Date: Nov 2008 Location: Boise, Idaho Posts: 99	oh yea..password is creativewave

May 31st, 2009, 06:28 PM	#3
Andrew Allsbury Regular Crew Join Date: Nov 2008 Location: Boise, Idaho Posts: 99	Come on guys, input would be greatly appreciated

June 1st, 2009, 06:22 PM	#4
Jim Miller Major Player Join Date: Jan 2007 Location: Tampa,Florida Posts: 236	I liked it. Simple yet effective. Were you using a 33mm adapter? nice shallow DOF

June 1st, 2009, 07:06 PM	#5
Simon Denny Trustee Join Date: Jul 2007 Location: Australia Posts: 1,409	Looks good. If I had to edit this I would have put a few more cuts in it just to speed up the pace. The bowling was a bit long as with the people at the table. The music has pace so I would have done an edit with that in mind to make the thing move a bit more. Regards

June 1st, 2009, 07:18 PM	#6
Andrew Allsbury Regular Crew Join Date: Nov 2008 Location: Boise, Idaho Posts: 99	Thank you guys for your input, and yes we used a Letus Extreme w/ a Nikon 50mm f1.4. Do you think the text and illustrations should slowly be scaling up as well? Thanks Again!

June 3rd, 2009, 12:22 PM	#8
Colin Reid Regular Crew Join Date: Feb 2008 Location: London, United Kingdom Posts: 48	Liked the colour and camera work. My suggestions: add a shot showing the location in context (main buildings, vines in background, sign in foreground, people moving around, etc), change "Drink" to "Taste" (so it matches end logo), shorten second and third shots and get rid of zoom in third shot. If possible, redo 3rd shot with less glasses on table and someone behind the bar in background and two or three other customers as well. That would be enough to get my attention and make me think it was an appealing place to visit. Hope that helps. Colin

June 8th, 2009, 10:22 PM	#9
Danny Winn Major Player Join Date: Jan 2009 Location: Albuquerque, NM Posts: 291	Looks beautiful Andrew! I would KEEP the animated text and lose the cartoon graphics except for the very last one if that's their logo. I think the cartoons cheapin the professional video look that you expertly shot. If that last image is the company Logo, ya might try a crossdissolve with it going into the "Free Wine Tasting" instead of a tumble out. Just my opinion, it looks great either way, nice job.

June 12th, 2009, 11:38 AM	#11
Andrew Allsbury Regular Crew Join Date: Nov 2008 Location: Boise, Idaho Posts: 99	Ok...so unfortunately this ad will probably never see the light of day as it currently sits (which may be a good thing!) This project was originally a much more conservative / traditional concept, but upon the first revision round the client decided they wanted something more "edgy" and graphic, but didn't want to re-shoot...so this was our attempt at that. That should explain the tempo issues some of you noticed. I believe we are probably going to be heading back in a more conservative direction and I will post that project as it develops. Shaun - I originally started in video production about 10 years ago in Los Angeles where I grew up. I started like a lot of us just having fun shooting skate/bmx videos and ended up handling a lot of sport and event video work. When I moved to Boise I went into advertising & marketing and away from video production, but just a couple years of working with some pretty awful local commercial production companies I decided it was time to go back. For me advertising, promo and web based videos have been extremely lucrative and fun, but I also know many wedding and event videographers that make a great living. I think the important question is not what makes the most money, but what do you want to shoot? Doing what you enjoy is the most important part of working in any creative field, otherwise your work will suffer and eventually you will probably burn out. Just my 2 cents for what their worth, hope it helps. O yea and an ad like this will usually net me anywhere from $650-$1,200 depending on the client, budget and complexity of the actual shoot.

June 12th, 2009, 02:29 PM	#12
Shaun Walker Regular Crew Join Date: Apr 2007 Location: Eureka, Calif. Posts: 98	Thanks Andrew. Dealing with clients ... I'm glad I don't have to do that with my current main job, newspaper photojournalism :) That'll change as I start supplementing with wedding/event work but that's still not like creating an ad/? from scratch and that process.

June 12th, 2009, 03:13 PM	#13
Andrew Allsbury Regular Crew Join Date: Nov 2008 Location: Boise, Idaho Posts: 99	Weddings...watch out for bride-zilla...there is nothing more irrational than a hormonal bride! :-)

June 12th, 2009, 04:32 PM	#14
John Stakes Major Player Join Date: Jan 2008 Location: Orlando, FL Posts: 558	Looks great. I think the cartoon drawings were a little much...like it should either be live action, or the cartoons - instead of both, at least in this case. I do like the one at the end though. Also I do like the text. As other have said...pace is a little slow. Much better than my last commercial though : ). Over all I think it's successful, I'm sure the new one will come out even better. thanks for sharing! JS