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September 22nd, 2011, 10:45 PM
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#1 |
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Trustee
Join Date: May 2005
Location: Allen, Texas U.S.A
Posts: 1,117
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Canon used in British Airways commercial
I can see in the BTS the DSLRs, just don't know exactly what and where they were used in the AD.
British Airways - The making of our advert - YouTube The final AD. British Airways - Our advert 2011: To Fly. To Serve. - YouTube |
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September 22nd, 2011, 11:27 PM
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#2 |
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Inner Circle
Join Date: Sep 2007
Location: Cambridge UK
Posts: 2,853
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Re: Canon used in British Airways commercial
Fascinating. Thanks for posting.
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Andy K Wilkinson - https://www.shootingimage.co.uk Cambridge (UK) Corporate Video Production |
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September 23rd, 2011, 04:14 AM
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#3 |
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Regular Crew
Join Date: Apr 2010
Location: Zutphen, NL
Posts: 47
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Re: Canon used in British Airways commercial
Awesome ad - great find :-)
If they've done it right, you wouldn't be abled to tell which shots were done with the DSLRs and which with the ARRI film cams. But I believe that the cockpit shots from 0:57 and up are done with DSLRs - mainly because that's more practical in those confined spaces. |
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September 23rd, 2011, 09:25 AM
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#4 |
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Inner Circle
Join Date: Feb 2006
Location: Belfast, UK
Posts: 6,152
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Re: Canon used in British Airways commercial
There are a few shots with extremely shallow dof, but look like wide angle lenses, these could possibly been have shot with a 5D. Of course, you can also create that effect in post, but a few cockpit shots could have been done that way. No problem matching the film into what the DSLRs can manage when shooting video.
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September 25th, 2011, 07:50 AM
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#5 |
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Major Player
Join Date: Sep 2006
Location: Burlingame, CA USA
Posts: 285
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Re: Canon used in British Airways commercial
Wow, what a magnificent piece of advertising and filmmaking. Thank you for calling it out.
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me@facebook: http://facebook.com/stevemallerphotography |
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September 25th, 2011, 12:20 PM
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#6 |
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Inner Circle
Join Date: Dec 2005
Location: Bracknell, Berkshire, UK
Posts: 4,957
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Re: Canon used in British Airways commercial
That is a stunning ad. The Canon's might just be being used as directors viewfinders, but I can also see how they would be extremely useful in the cockpit shots, maybe also the on-plane camera which would explain the jello.
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Alister Chapman, Film-Maker/Stormchaser http://www.xdcam-user.com/alisters-blog/ My XDCAM site and blog. http://www.hurricane-rig.com |
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September 26th, 2011, 10:30 AM
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#7 |
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Trustee
Join Date: Feb 2005
Location: Worldwide
Posts: 1,589
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Re: Canon used in British Airways commercial
One of BA's very best adverts.
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September 26th, 2011, 03:36 PM
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#8 |
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Trustee
Join Date: Oct 2009
Location: Mesa, AZ
Posts: 1,389
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Re: Canon used in British Airways commercial
As an aviation nut and as someone who's been in the production biz a while, that is now one of my fav ads of all time. Really is a benchmark to aspire to from the concept to the script, shooting to the editing and grading. Fantastic!!!
And here's another Vid from the series... http://www.youtube.com/watch?v=RUQJi...e_gdata_player
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The older I get, the better I was! |
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September 26th, 2011, 05:36 PM
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#9 |
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Trustee
Join Date: May 2007
Location: Minneapolis, MN
Posts: 1,313
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Re: Canon used in British Airways commercial
This is without question the best advertisement I've seen in years, if not my entire life.
Well done British Airways, well done. |
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