Canon 1DC Price Drops $4,000 on 2/1/15 at DVinfo.net

Kyle Hawthorne · January 30th, 2015, 08:54 PM

New retail price for the Canon 1DC will be $7,999 starting this Sunday.

Interesting move by Canon and further complicates those looking to purchase a new camera in the next couple months.

There are so many good choices in the $5,000-$10,000 price range and we still don't know what will be announced at NAB in April.

Ken Diewert · January 30th, 2015, 09:58 PM

Thanks for the 1DC tip Kyle. I may seriously look at that. I love my C100, but this week I was shooting video to Pro Res with the C100, and RAW stills on the 5D2. Shooting Stills and Video on the same shoot is tough enough - never mind dragging two cameras around and swapping from one camera to other all through the shoot without an assistant. But I do love the C100 form factor and audio, and ND's, and push focus, and peaking, etc... after using the 5D almost exclusively for 5 years. I wasn't as busy then as I am now.

My philosophy is to get as good a camera as you can afford, make your choice, and stop looking for awhile. Use it as long as you can and still make money with it... But then my last vehicle retired with over 300,000 miles on it. I had barely opened the box on my C100 before the Mark 2 was announced... c'est la vie

Either way, there are so many great choices out there. But I do feel your pain.

Mike Watson · January 31st, 2015, 12:16 AM

Quote:

Originally Posted by Kyle Hawthorne

There are so many good choices in the $5,000-$10,000 price range and we still don't know what will be announced at NAB in April.

This is totally true, however I just wanted to point out that of the choices in that range the last year, the two (IMHO) biggest splashes were the BlackMagic Ursa and the Aja Cion - the Ursa was not available widely until just a few months ago, and it's still difficult (or impossible?) to get a Cion at this date... and the NEXT NAB is right around the corner.

Just don't be fooled into believing they'll announce it April 13 and you'll be opening the box from UPS on April 20th. ;-)

Peer Landa · January 31st, 2015, 01:11 AM

Quote:

Originally Posted by Kyle Hawthorne

There are so many good choices in the $5,000-$10,000 price range and we still don't know what will be announced at NAB in April.

It wouldn't surprise me if Canon will now release a 1DC2 in time for NAB -- hopefully with 10-bit, zebras/peaking, and a tilt screen.

-- peer

Ken Diewert · January 31st, 2015, 01:39 AM

Quote:

Originally Posted by Peer Landa

It wouldn't surprise me if Canon will now release a 1DC2 in time for NAB -- hopefully with 10-bit, zebras/peaking, and a tilt screen.

-- peer

yes, maybe... but not for $7,999. ;-)

Peer Landa · January 31st, 2015, 02:38 AM

Quote:

Originally Posted by Ken Diewert

but not for $7,999. ;-)

Of course not -- but say for $12k-ish.

-- peer

Dylan Couper · January 31st, 2015, 09:23 AM

I think we're going to see a new 1Dc and C300 coming for NAB.

Kyle Hawthorne · January 31st, 2015, 11:06 AM

Agreed. A C300 Mark II and 1DC Mark II are very likely to be announced at NAB.

We all know what improvements Canon will probably make to the C300, but I'm not sure what they can add to the 1DC to justify paying an extra $4,000+.

I'm also curious how this price adjustment will affect the used market. If 1DC's drop below $6K it may hurt C100 Mark II sales.

Mark Koha · January 31st, 2015, 11:19 AM

I never really understood the 1DC and it's place in the market.

Kyle Hawthorne · January 31st, 2015, 12:25 PM

It does seem like the 1DC has been pushed out of the market by more traditional videocameras like the C100/C300/FS700. When it was released the DSLR revolution was still in full swing so people were willing to overlook the lack of proper video functions (ND, viewfinder, audio controls, etc) and awkward form factor. Now many shooters have moved past the DSLR stage and into something like the C100 or FS700. As Vincent Laforet put it, the C100 was a DSLR killer.

I still see a place for the camera with photojournalists who want to capture both wonderful stills and fantastic video. It's also a rugged, portable, and reliable workhorse for doc and live event shooters.

Peer Landa · January 31st, 2015, 01:35 PM

Quote:

Originally Posted by Mark Koha

I never really understood the 1DC and it's place in the market.

Thanks to the foresight of Jim Jannard -- who also coined the term DSMC (Digital Still and Motion Camera) -- I kind of always understood the 1DC's "place in the market." Perhaps this old Canon fanboy video explains it too:

If it had 10-bit (or more), I'd surely had lashed out the $15k when initially released.

-- peer

Dylan Couper · January 31st, 2015, 09:23 PM

Peer, you would really have paid $15k for that just because of 10bit? To each his own but that's a big penny for a few more bits!

Peer Landa · January 31st, 2015, 09:38 PM

Quote:

Originally Posted by Dylan Couper

Peer, you would really have paid $15k for that just because of 10bit? To each his own but that's a big penny for a few more bits!

HA -- you remember when you got that Scarlet -- back then I asked if you regretted buying it after they "adjusted" its price tag..? Well, at the same time, when the 1DC was initially announced (3 years ago), this camera was to me a very viable option. Of course now I'm happy I didn't pull the trigger. So yes, since I have both still and film gigs, either a 6k Dragon or a 1DC-2 would be most desirable.

-- peer

Ken Diewert · February 1st, 2015, 01:27 AM

I fully appreciate what Jim Jannard has done to push digital media forward - we may still be shooting HDV otherwise - but RED gear is epic-ly priced.

I have thought many times about the scarlet mx, But it's not the base unit price, so much as all the proprietary accessories. I had a friend who has had an Epic since 2011, and I pulled focus on a feature for him. We had so many issues with that early build...the early adopters were beta testers. The Scarlet Dragon starter kit is 20k, plus almost another 20k in recommended accessories.

Not trying to slag RED at all... but you have to be ready to shell out money.

The 1D-C is getting close. And at 8k, it's worth considering.

I came across this early review of the 1D-C by Patrick Moreau at Still Motion.

Canon 1DC Review: Our Firsthand Experience -

Peer Landa · February 1st, 2015, 01:40 AM

Quote:

Originally Posted by Ken Diewert

The 1D-C is getting close. And at 8k, it's worth considering.

Yep, I agree. And a 1DC-2 (with 10-bit, zebras/peaking, RAW, etc.) for, say, $12k, would also be worth considering.

-- peer

January 30th, 2015, 08:54 PM	#1
Kyle Hawthorne Regular Crew Join Date: Jan 2013 Location: Waterloo Iowa Posts: 68	Canon 1DC Price Drops $4,000 on 2/1/15 New retail price for the Canon 1DC will be $7,999 starting this Sunday. Interesting move by Canon and further complicates those looking to purchase a new camera in the next couple months. There are so many good choices in the $5,000-$10,000 price range and we still don't know what will be announced at NAB in April.

January 30th, 2015, 09:58 PM	#2
Ken Diewert Trustee Join Date: Mar 2006 Location: Vancouver Island, Canada Posts: 1,200	Re: Canon 1DC Price Drops $4,000 on 2/1/15 Thanks for the 1DC tip Kyle. I may seriously look at that. I love my C100, but this week I was shooting video to Pro Res with the C100, and RAW stills on the 5D2. Shooting Stills and Video on the same shoot is tough enough - never mind dragging two cameras around and swapping from one camera to other all through the shoot without an assistant. But I do love the C100 form factor and audio, and ND's, and push focus, and peaking, etc... after using the 5D almost exclusively for 5 years. I wasn't as busy then as I am now. My philosophy is to get as good a camera as you can afford, make your choice, and stop looking for awhile. Use it as long as you can and still make money with it... But then my last vehicle retired with over 300,000 miles on it. I had barely opened the box on my C100 before the Mark 2 was announced... c'est la vie Either way, there are so many great choices out there. But I do feel your pain. __________________ C100, 5DMk2, FCPX

January 31st, 2015, 09:23 AM	#7
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Re: Canon 1DC Price Drops $4,000 on 2/1/15 I think we're going to see a new 1Dc and C300 coming for NAB. __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

January 31st, 2015, 11:06 AM	#8
Kyle Hawthorne Regular Crew Join Date: Jan 2013 Location: Waterloo Iowa Posts: 68	Re: Canon 1DC Price Drops $4,000 on 2/1/15 Agreed. A C300 Mark II and 1DC Mark II are very likely to be announced at NAB. We all know what improvements Canon will probably make to the C300, but I'm not sure what they can add to the 1DC to justify paying an extra $4,000+. I'm also curious how this price adjustment will affect the used market. If 1DC's drop below $6K it may hurt C100 Mark II sales.

January 31st, 2015, 11:19 AM	#9
Mark Koha Major Player Join Date: Aug 2010 Location: Cleveland, OH Posts: 243	Re: Canon 1DC Price Drops $4,000 on 2/1/15 I never really understood the 1DC and it's place in the market.

January 31st, 2015, 12:25 PM	#10
Kyle Hawthorne Regular Crew Join Date: Jan 2013 Location: Waterloo Iowa Posts: 68	Re: Canon 1DC Price Drops $4,000 on 2/1/15 It does seem like the 1DC has been pushed out of the market by more traditional videocameras like the C100/C300/FS700. When it was released the DSLR revolution was still in full swing so people were willing to overlook the lack of proper video functions (ND, viewfinder, audio controls, etc) and awkward form factor. Now many shooters have moved past the DSLR stage and into something like the C100 or FS700. As Vincent Laforet put it, the C100 was a DSLR killer. I still see a place for the camera with photojournalists who want to capture both wonderful stills and fantastic video. It's also a rugged, portable, and reliable workhorse for doc and live event shooters.

January 31st, 2015, 09:23 PM	#12
Dylan Couper Wrangler Join Date: Jun 2002 Location: Vancouver, British Columbia Posts: 8,314	Re: Canon 1DC Price Drops $4,000 on 2/1/15 Peer, you would really have paid $15k for that just because of 10bit? To each his own but that's a big penny for a few more bits! __________________ Need to rent camera gear in Vancouver BC? Check me out at camerarentalsvancouver.com

February 1st, 2015, 01:27 AM	#14
Ken Diewert Trustee Join Date: Mar 2006 Location: Vancouver Island, Canada Posts: 1,200	Re: Canon 1DC Price Drops $4,000 on 2/1/15 I fully appreciate what Jim Jannard has done to push digital media forward - we may still be shooting HDV otherwise - but RED gear is epic-ly priced. I have thought many times about the scarlet mx, But it's not the base unit price, so much as all the proprietary accessories. I had a friend who has had an Epic since 2011, and I pulled focus on a feature for him. We had so many issues with that early build...the early adopters were beta testers. The Scarlet Dragon starter kit is 20k, plus almost another 20k in recommended accessories. Not trying to slag RED at all... but you have to be ready to shell out money. The 1D-C is getting close. And at 8k, it's worth considering. I came across this early review of the 1D-C by Patrick Moreau at Still Motion. Canon 1DC Review: Our Firsthand Experience - __________________ C100, 5DMk2, FCPX