Now is the time for Avid Media Composer 7

[Gary Bettan]

NOW is the TIME to learn Avid Media Composer 7

Are you still editing on FCP7? Are you still wasting hours upon hours logging & transferring or MPEG Stream clipping your file based HD footage into HD before you can even start editing? Still making due with clunky work-arounds that allow you to struggle through your projects, without any of the benefits of today's more efficient tapeless workflows?

While FCP7 is a dear old friend, it's time to realize that while it may have been a great choice a few years ago, it's time has come and gone. The unfortunate reality is that FCP7 can't tap into the power and performance of today's iMacs (or Mac Mini), let alone the brand new Mac Pro's. How much longer can you keep holding your business and your creativity back by sticking with FCP7? Now is the Time to learn Avid Media Composer and become an Avid editor.

Whether you’ve used Avid before or if you’ve just always been a Final Cut editor making the move to Media Composer 7 is not as hard as you think. You are not “starting over” by purchasing Media Composer 7. Your skills, workflows, media, and even sequences are directly translatable to the MC7 environment, making the move the fast and easy. This is the whole underpinning of the Get Started Fast with Avid for Final Cut Pro 7 Editors tutorial series mentioned in this guide.

You can download a FREE Trial of the Media Composer 7 software direct from Avid. Sign-up here and try the software free for 30 days. Media Composer Trial

Avid invented non linear editing

Not only did Avid invent non linear editing over 25 years ago, they remain the only company that is 100% focused on the needs of video and audio editors. When you watch a Hollywood movie; or a television drama, sitcom or reality show; or a documentary or news report - the odds are it was edited by an editor using Avid Media Composer. Over 85% of what you watch at home or in the movie theater was cut on Avid. As a result, Avid sets a standard for workflow efficiency and stability that must meet the rigors of broadcasters and Hollywood studios. Did you know that all of movies nominated for an Oscar last year used Avid products as an integral part of their post- production workflows? They did and I'm sure it will be the same this year as well. This means that when you edit with Avid Media Composer you too get that same level of professional performance and rock solid stability. No other NLE comes close to providing the tools and workgroup collaboration that Media Composer does.

Check out the full article here Videoguys Blog - Now is the time for Avid Media Composer 7 from Videoguys.com!

Gary