Avid announces RED support! at DVinfo.net

Christian Magnussen · September 29th, 2008, 03:56 PM

Finally....
Unleash Avid's power on RED r3d files. Not in the market for RED myself, yet, but exciting news for those committed to an Avid workflow.

Avid Announces RED Support
Avid Editing Products and the RED ONE Camera

Peter Moretti · September 30th, 2008, 03:54 AM

I hate to be negative, but there really isn't much of substance or new in the press release or the workflow, AFAICT.

The SDK has been available for about a month. Even qualified individuals can get a copy of it from Red. Avid had been saying that SDK wasn't available when it was.

The workflow shows third-party tools and EDL imported into DS. How is that new?

What is promising is that Avid is making official announcements re: Red, so more will be coming down the road.

Christian Magnussen · September 30th, 2008, 11:54 AM

I agree that there's not much details in the release. Regarding the SDK being available, it took ages for some hdv and hd codecs to be supported so i'm almost a bit surprised that they are getting faster in implementing new stuff.

I'm also looking forward to see whats to come with RED/AVID.

James Martin · October 1st, 2008, 01:28 PM

Guess the new management is helpful!

September 29th, 2008, 03:56 PM	#1
Christian Magnussen Regular Crew Join Date: Jun 2005 Location: Oslo, Norway Posts: 191	Avid announces RED support! Finally.... Unleash Avid's power on RED r3d files. Not in the market for RED myself, yet, but exciting news for those committed to an Avid workflow. Avid Announces RED Support Avid Editing Products and the RED ONE Camera

September 30th, 2008, 03:54 AM	#2
Peter Moretti Trustee Join Date: Mar 2007 Location: Sherman Oaks, CA Posts: 1,259	I hate to be negative, but there really isn't much of substance or new in the press release or the workflow, AFAICT. The SDK has been available for about a month. Even qualified individuals can get a copy of it from Red. Avid had been saying that SDK wasn't available when it was. The workflow shows third-party tools and EDL imported into DS. How is that new? What is promising is that Avid is making official announcements re: Red, so more will be coming down the road.

September 30th, 2008, 11:54 AM	#3
Christian Magnussen Regular Crew Join Date: Jun 2005 Location: Oslo, Norway Posts: 191	I agree that there's not much details in the release. Regarding the SDK being available, it took ages for some hdv and hd codecs to be supported so i'm almost a bit surprised that they are getting faster in implementing new stuff. I'm also looking forward to see whats to come with RED/AVID.

October 1st, 2008, 01:28 PM	#4
James Martin New Boot Join Date: Sep 2008 Location: London, England Posts: 16	Guess the new management is helpful!