Sdhc ...
 

I'll be impressed with these cards and pay more for them when they do 60 fps and do slo-mo ... until then, I'll stick to transcends. All this stuff about being made in the USA is bunk!

Different strokes for different folks.
If you are doing the kind of work where a card failure could cost you really big bucks and a reputation hit, you're not going to worry about the cost of the cards. These are the people who are still spending $800 for SxS. The $200 HoodMan solution might look very good to them.
For me, I can cruise on the SDHC/Sandisk and save the $$- but, I still have a tendancy to stick a Sony card in the camera for the live "money shot". Maybe just superstitious.