Reflection in lens
 

For some time now I have been getting a lot of reflection through the lens even if pointing away from a bright light. For example - today is an overcast day and anything I shoot at gives a slight reflection or lens flare. I had to clean the lens recently as it got wet with rain. Have I done some damage here. It seems as though the lens is of poor quality and is not as none reflective as its supposed to be. Mind you it has always had slight flare. Any ideas out there?