More Bitrate Confusion..
 

I finished editing a two hour video on FCP and am trying to export it using Flip 4 Mac to a WMV. Client wants to stream the video on their intranet and has requested:

"Windows Media Encoder Profile (.wme)
320X240 Pixels
29.97 fps
293Kbps
Script Channel encoded"

To reach the 293 Kbps I am using a custom setting in Flip 4 Mac of 245 Kpbs for the video and 48 for the audio. The video looks and sounds fine. The problem is the targeted bitrate. When I look at the properties with Quicktime Inspector the bitrate is high, around 650 Kbps.

So my questions are:

Why is the datarate in file inspector higher than my selected encoding bitrate?
Why are they asking for 293Kbps? Is this critical?
What is Script Channel encoded?

Can I meet these specs with Flip for Mac or do I need to use Windows Media Encoder?

Any help is appreciated.

Problem solved. Thanks for looking.