120hz for 24p movies

xvYCC support that’s compatible with the Sony PS3, Toshiba XD-A2, Samsung BD-P1200, the newest Sony camcorders and the just released second generation Sony Blu-Ray player the BDP-S300 that will have an aggressive price of 500 dollars.

http://gizmodo.com/gadgets/sony-tvs-ahoy!/sonys-new-xbr5-xbr4-and-w-series-lcd-hdtvs-266680.php

http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=148841

http://www.earthtimes.org/articles/show/news_press_release,118518.shtml

Press Release
http://news.sel.sony.com/en/press_room/consumer/television/flat_panel_displays/lcd/release/30448.html

Somebody should test one of the top models with the Sony HC7 with x.v.color on to see how much better the picture quality really is.

Concerning the surprise $100 price drop of the new, just shipping BDP-S300 Blu-Ray player to $499---its a very smart move on Sony's part.

If it gets further discounted later this year by dealers, I will probably pick one of these up so I can play both formats.

Very good news indeed for HD fans.