Jason Rodriguez
October 25th, 2006, 03:07 PM
http://www.iridas.com/press/pr/20061025.html
I'm excited, and really, this is big news because it means our camera is now a complete "blank slate" for you to make whatever color adjustments you want, load that into the camera, and have complete color management from the camera head through post.
Nothing like this exists anywhere on the planet. There is no camera on the market that can take 3D LUT's and use them as the native colorimetry of the camera, shoot with that 3D LUT, and manage it as non-destructive meta-data all the way through post. You're typically either constrained to the annoying confines of the on-board matrix and colorimetry of the camera, or you can do the 3D LUT technology using the Iridas toolset, but you have to preview the look on a monitor that can use 3D LUT's, like an expensive Cinetal, or something of that nature.
Speedgrade On-set has some amazing tools to create any color-look you can imagine . . . virtual film-stocks, etc. If you don't like the way the camera looks, make it look like *anything* you want! Seriously!
The reason I say this is because 3D LUT's map one set of RGB triplets to another set of RGB triplets. As a result, a single 3D LUT can model absoluetly ANY non-linear color correction, be it gamma correction, curves, saturation, selective color corrections, etc. Also our implementation of IRIDAS's 3D LUT's are completely non-destructive, meaning that if you clip the whites in the 3D LUT, but there's still "over-white" information, you can simply dial that information back in during post correction in a 32-bit floating point environment.
We're going to be packaging a bunch of generic looks with the camera to-do stuff like bleach bypasses, wide-dyanmic range stuff, low-con looks, etc.
There'll be more information coming out soon, but we just wanted you all to be aware of the exciting new developments happening. We've been quite, but we've been working hard :)
I'm excited, and really, this is big news because it means our camera is now a complete "blank slate" for you to make whatever color adjustments you want, load that into the camera, and have complete color management from the camera head through post.
Nothing like this exists anywhere on the planet. There is no camera on the market that can take 3D LUT's and use them as the native colorimetry of the camera, shoot with that 3D LUT, and manage it as non-destructive meta-data all the way through post. You're typically either constrained to the annoying confines of the on-board matrix and colorimetry of the camera, or you can do the 3D LUT technology using the Iridas toolset, but you have to preview the look on a monitor that can use 3D LUT's, like an expensive Cinetal, or something of that nature.
Speedgrade On-set has some amazing tools to create any color-look you can imagine . . . virtual film-stocks, etc. If you don't like the way the camera looks, make it look like *anything* you want! Seriously!
The reason I say this is because 3D LUT's map one set of RGB triplets to another set of RGB triplets. As a result, a single 3D LUT can model absoluetly ANY non-linear color correction, be it gamma correction, curves, saturation, selective color corrections, etc. Also our implementation of IRIDAS's 3D LUT's are completely non-destructive, meaning that if you clip the whites in the 3D LUT, but there's still "over-white" information, you can simply dial that information back in during post correction in a 32-bit floating point environment.
We're going to be packaging a bunch of generic looks with the camera to-do stuff like bleach bypasses, wide-dyanmic range stuff, low-con looks, etc.
There'll be more information coming out soon, but we just wanted you all to be aware of the exciting new developments happening. We've been quite, but we've been working hard :)