Boyd Ostroff
July 8th, 2006, 12:08 PM
http://www.forbes.com/free_forbes/2006/0724/084.html
A stampede of marketers, including Apple, Procter & Gamble and Visa, are paying for product placement in games. Graffiti artists in Atari's Getting Up: Contents Under Pressure listen to tunes on Apple iPods while tagging walls with Montana Gold spray paint. In Tom Clancy's Splinter Cell Pandora Tomorrow from publisher Ubisoft Entertainment, players use Sony Ericsson phones to get clues to bust terrorists. Players watch video demos of skateboarding moves on Nokia's N93 phone in the next Tony Hawk game coming from Activision
A stampede of marketers, including Apple, Procter & Gamble and Visa, are paying for product placement in games. Graffiti artists in Atari's Getting Up: Contents Under Pressure listen to tunes on Apple iPods while tagging walls with Montana Gold spray paint. In Tom Clancy's Splinter Cell Pandora Tomorrow from publisher Ubisoft Entertainment, players use Sony Ericsson phones to get clues to bust terrorists. Players watch video demos of skateboarding moves on Nokia's N93 phone in the next Tony Hawk game coming from Activision