Sony has created upscaling technology for their Bravia series LCD TV's.

"This new technology can create the optimal real 1080 progressive (1080p) HD images from various types of digital input available in the digital broadcast era."

http://www.so-net-eu.com/SonyInfo/News/Press/200605/06-045E/index.html

Imagine watching HD 1080p (even though its from an SD source) all the time without digital tuners. Check out the chart on the website.

Sony has created upscaling technology for their Bravia series LCD TV's.

"This new technology can create the optimal real 1080 progressive (1080p) HD images from various types of digital input available in the digital broadcast era."

http://www.so-net-eu.com/SonyInfo/News/Press/200605/06-045E/index.html

Imagine watching HD 1080p (even though its from an SD source) all the time without digital tuners. Check out the chart on the website.

But then it wouldn't really be 1080p, would it?

Oh, wow... The Sony hype machine has sunk to a new low... They are announcing products that have already been in use in some of their other high-end systems. The V2.5 processor is already in the "Ruby" projector and in the BDP-S1 HD-DVD player.

Unfortunately, this is actually sad news for those of us anticipating Sony's new line of XBR2 HDTVs. We were hoping to see the V3 processor, which is currently under development (supposedly). Guess it wasn't ready in time since Sony is supposed to be announcing all the details of the new XBR2s this week. ...I've got my eyes on that 70" model, but may have to buy the 71" Samsung instead since I kinda need the new TV in the next couple weeks. And speculation puts the new 70" Sony at an October/November ship date... Oh well.

FWIW, the V2.5 is a very nice video processor/scaler chip. As good as most of the current Faroudja offerings and equal or better to the SHARC processor being used by Toshiba in their HD-DVD players.