View Full Version : Name the Camera!


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Ari Presler
May 22nd, 2006, 01:08 AM
We have heard several requests to give the camera a name rather than just the SI-1920HDVR. Please post your suggestions...

Serge Victorovich
May 22nd, 2006, 02:14 AM
GOLEM bגולם
The Golem is a very popular figure in Jewish folklore and legend. The Golem is created by use of mystical powers that are to be found in the Kabbalistic lore.

Mike Marriage
May 22nd, 2006, 02:32 AM
I like SICam

Yasser Kassana
May 22nd, 2006, 05:30 AM
Just 'Silicon' - The Real Thing.

Serge Victorovich
May 22nd, 2006, 05:49 AM
New idea...
ModCam - Modular Camera
And if you thinking ahead and want to catch attention of Lucas and Cameron just add 3D and get ModCam3D :)

Mike Marriage
May 22nd, 2006, 06:24 AM
And if you thinking ahead and want to catch attention of Lucas and Cameron just add 3D and get ModCam3D :)

Or from SICam, you can develop the "BICam"

Or just call it Jeff.

Ari Presler
May 22nd, 2006, 09:13 AM
New idea...
ModCam - Modular Camera
And if you thinking ahead and want to catch attention of Lucas and Cameron just add 3D and get ModCam3D :)

ModCam is too generic.


I like the idea of focusing on the value points to help conjure up the name.

Digital Cinema
Flexible Color Rendition
Wide Exposure latitude
Dynamic Range
Film look
Digital Negative
Innovative Workflow
Direct-to-Disk Recording
Networking/IT connectivity

Ari Presler
May 22nd, 2006, 09:46 AM
Or from SICam, you can develop the "BICam"

or even more descriptive: Buy2Cam

BTW....the 3D expert(s) (no name dropping) are salivating over our 42mm IOD (Code name: MicroEve) camera model. It should be the worlds smallest 2/3" D-Cinema 3D camera for 3D use (another stake in the ground for SI). All I can say is it will be compatible with our SI-1920HDVR and Cineform RAW workflow.

Can anyone tell me why the 3-D community would be so excited about our little camera?

Philip Williams
May 22nd, 2006, 09:54 AM
CineFlex

Dynarange

FlexCam

DynaCam

Dynamic

Innovation


Ok, I actually like the sound of "Innovation". Who wouldn't want the "Innovation" cam?

And finally:
Ican'taffordO'cam

www.philipwilliams.com

Steve Parker
May 22nd, 2006, 10:27 AM
Hi Ari

In one of your emails to me, you wrote: "I appreciate you taking the time to visit with us and hear about the birth of Eve, our new SI-1920HDVR digital cinema camera."

I understand now that it was just a product codename, but I've subsequently gone to print with a 1500 word article entitled "All about Eve".

So could I suggest… Eve. That's a great name. Original. Feminine. Yet defiant. Prepared to take the odd risk with the old diet. The Eve camera. Eve. Eve camera. Keep saying it. Eve camera. Eve. Doesn't it sound good?

Eve.

All the best

St(eve) Parker
Editor, Showreel magazine

Lior Molcho
May 22nd, 2006, 10:37 AM
I second the naming of the camera after a female name
back in film school, we used to name the camera's, the newest was named "ingrid" after ingrid bergman...

Greg Boston
May 22nd, 2006, 10:50 AM
Hi Ari

In one of your emails to me, you wrote: "I appreciate you taking the time to visit with us and hear about the birth of Eve, our new SI-1920HDVR digital cinema camera."

I understand now that it was just a product codename, but I've subsequently gone to print with a 1500 word article entitled "All about Eve".

So could I suggest… Eve. That's a great name. Original. Feminine. Yet defiant. Prepared to take the odd risk with the old diet. The Eve camera. Eve. Eve camera. Keep saying it. Eve camera. Eve. Doesn't it sound good?

Eve.

All the best

St(eve) Parker
Editor, Showreel magazine

I like that idea, Steve. And in true 'Eve' form, this camera will take a big bite out of the 'apple' that is the current industry standard for cameras. Hmmmm, many possibilities there.

How about, the "EVE-RE1". A camera for 'everyone'

-gb-

Eric Gorski
May 22nd, 2006, 01:03 PM
how about 'revolution'? nintendo won't be needing that name anymore...

Ari Presler
May 22nd, 2006, 01:35 PM
Steve,

lol!

We have been using the EVE name internally for almost 2-years!

1.) The EVE was created to be defiant with the pre-creation models called Origin and Genesis. The Eve posses human qualities and beauty. It is the first of its kind and from which all future forms will spring.

2.) The Eve was named after my favorite and only daughter; EVE.

The question is are you going to shoot your next film with an EVE?

Ari

Mike Tesh
May 22nd, 2006, 03:00 PM
Origin and Genesis sound cool. Eve doesn't. A camera shouldn't sound like a females name. It should sound like the name of a transformer robot or something cybertech and cool. Think cyberpunk, think pulse rifle, think T1000.

Nothing against the name Eve in general. My sons name is Gabriel but I wouldn't name a camera that. If I started telling people on location the name of the camera was called "Eve" I would feel stupid. Just like if I used an Apple "Lisa". Another horrible name for a high tech electronic product that failed.

Brian Drysdale
May 22nd, 2006, 03:41 PM
On this roll how about EvImage. I was going to do it as Evimage, but that seemed a bit more quirky

Eve
Evolution
Image

Steve Parker
May 22nd, 2006, 11:14 PM
Yes, my last posting was far too long, but I still like Eve.

Gary McClurg
May 22nd, 2006, 11:32 PM
I like the name Eve... or the non-red... that's ready for the market... sorry just my warped since of humor...

Just got to think of a postive way to spend it...

I have a feel ideas but then were not suppose to talk about some subjects... the p & r words... so don't want to get into trouble... just kidding...

Glenn Davidson
May 22nd, 2006, 11:35 PM
"VISION" (lengthening my message, to post.)

Eric Brown
May 22nd, 2006, 11:49 PM
ModCam is too generic.


I like the idea of focusing on the value points to help conjure up the name.

Digital Cinema
Flexible Color Rendition
Wide Exposure latitude
Dynamic Range
Film look
Digital Negative
Innovative Workflow
Direct-to-Disk Recording
Networking/IT connectivity


Okay, a little obvious but fitting:

"Synergy", "SynerCam" or "SI-NRG"

syn·er·gy
The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
Cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect.

There's many things Ari says the camera is, many elements that come together to produce a greater whole.
Yeah, it's kind of corny but...maybe???

Robin Davies-Rollinson
May 23rd, 2006, 12:19 AM
"MULTICA" (signifying it's multi- options.)

- well, you can't have Multicam, and Fiat have got a Multipla...

Robin

Denise Haskew
May 23rd, 2006, 04:40 AM
How about the Darwin?

Might not go down so well with the technology for worship crowd. But what about something for us evolutionists!

Best

Denise

Mike Marriage
May 23rd, 2006, 05:09 AM
Okay, a little obvious but fitting:

"Synergy", "SynerCam" or "SI-NRG"...

I think Eric is onto something... maybe "SInergy"

Next up will be the logo competition...lol

Yasser Kassana
May 23rd, 2006, 06:37 AM
How about, HAL1080 or Silicon-beyond definition.

Joe Carney
May 23rd, 2006, 11:52 AM
synergy...si nrg....

sounds like one of those energy drinks that are poping up everywhere.

Wayne Morellini
May 23rd, 2006, 10:42 PM
I like SICam

Sigh! ;)

If it was half the price I would name it "Pink" just to have a dig at some other company.

Realistically, be careful, as the choice of name could double sales.

"Envision", is taken I think, but "CineTech Ultrasens" is nice etc.

K. Forman
May 23rd, 2006, 11:14 PM
Photo
Lectronic
Artistic
Imaging
Device

You got it... PLAID!

Bob Grant
May 23rd, 2006, 11:21 PM
Things like 'Genesis' are plain silly, what'll they call the next model, 'Exodus'?

My vote is for SI5, as in SciFive, at least then they can call the next one SI6, although the Kiwis might have an issue with that :)

Glenn Davidson
May 23rd, 2006, 11:58 PM
The "you won't believe it's not a Film Camera, Camera"

Ari Presler
May 24th, 2006, 12:06 AM
Chameleon
--------------------------------------------------------------------------------

Main Entry: cha·me·leon
Pronunciation: k&-'mEl-y&n
Function: Noun, The Silicon Imaging Digital Cinema Camera
Traits: independently movable eyeballs and unusual ability to change its colors in post.

Chris Hurd
May 24th, 2006, 12:20 AM
ChameleonIs that what you've settled on, Ari? Congratulations if so!

Wayne Morellini
May 24th, 2006, 12:39 AM
But they might not be able to see it against the coloured back ground, unless you are trying to say the camera will be available in many configurable forms.

Ari Presler
May 24th, 2006, 10:44 AM
But they might not be able to see it against the coloured back ground, unless you are trying to say the camera will be available in many configurable forms.

I am still thinking about Steve Parker's mantra:

The Eve camera. Eve. Eve camera. Keep saying it. Eve camera. Eve. Doesn't it sound good?




EVE - The Evolution has just begun!
===========================

E Cinema
V ariable frame rate
E ncode to disk Camera

E volutionary
V ideo-to-disk
E Cinema Camera


We can keep "Chameleon" for the next model !

Any thoughts from the peanut gallery?

Glenn Davidson
May 24th, 2006, 11:04 AM
My opinion...

If you have to give the camera a name, try to pick something that is not silly or embarrassing to say to a client.

FX1...HVX...H1...XL2...those sound good.

Name it 'Chameleon' or 'Eve' ...I'm turning RED.

Ari Presler
May 24th, 2006, 12:07 PM
My opinion...

If you have to give the camera a name, try to pick something that is not silly or embarrassing to say to a client.

FX1...HVX...H1...XL2...those sound good.

Name it 'Chameleon' or 'Eve' ...I'm turning RED.

No Problem....

How do you like HDVR or D3 (D-cinema Direct to Disk)?

(If you like colors...go with BLUE ;-) !

Lorinda Norton
May 24th, 2006, 12:23 PM
From the very back row of the peanut gallery:

I've been reading, watching video posted in this forum, etc. I like your name, your vision and enthusiasm, and it looks like this whole deal perhaps started with you. (?)

What about something like Presler D3. A few people I know from the film world have complained about all those letters and numbers on digital cameras. They remember names.

I'm sure it's been said: Given your first name and the flexibility of this camera, it's a shame Ar(r)iflex is taken! :)

John McManimie
May 24th, 2006, 01:32 PM
Who doesn't think the "Thomson Viper FilmStream Camera" is impressive just from the name, without even seeing the specs?
Shouldn’t a name stand out and tell people that your camera is more impressive than the competition?


Vanguard - "The foremost or leading position in a trend or movement", "Those occupying a foremost position":
"The entire movie was shot with Silicon Imaging's Vanguard 1080P Wavelet Camera!"

Peerless - "Being such as to have no match; incomparable", "eminent beyond or above comparison"
"Your Canon XL-H1 sucks compared to the Peerless."

Boss - "First-rate; topnotch." :-)
"I really don't think that we can match the footage from your Sony Z1U to the stuff I shot with my new BOSS 1080P!"

Pioneer - "One who ventures into unknown or unclaimed territory to settle.", "One who opens up new areas of thought, research, or development"
"Shannon Rawls just sold his XL-H1 to upgrade to the Pioneer! How come he always gets these cameras first?"

Sovereign - "One that exercises supreme, permanent authority"
"Is it true that George Lucas is now using the Sovereign Wavelet-Cam for Star Wars XII?"

Monarch - "A sole and absolute ruler"
"Did you hear? The new Monarch Wavelet Camera from Silicon Imaging is being used on the set of 24!"

Of course, you could always just call it the SI-1080P...
"Batman Returns Again is reportedly being shot with the new SI-1080P!"


Truth be told, my blood sugar is low and I need to eat before I type something ridiculous (uh oh)... ;-)

Mark Donnell
May 24th, 2006, 02:02 PM
I think that this deserves some serious thought. Here are two ideas : UniCam-HD1 (referring to the one-chip design), Apex-HD1 (meaning the top point, or indirectly, the best of the group)

Marco Leavitt
May 24th, 2006, 02:06 PM
Whatever the name turns out to be, I think it should have the word cinema or something reflecting that. The name should really give an indication of what the machine is for.

Digital Cinema 1920
Digi-Cin 1920
Cine-Go 1920
Cinema Now 1920

Something like that. Just an opinion.

Joff B. Rein
May 24th, 2006, 04:56 PM
- SI-basic -

Wayne Morellini
May 24th, 2006, 10:12 PM
Ari,

It has to be something that means something to the buyers of the camera, the Indie market, or as Glen suggested, a model number, but something that strikes the indie customer base rather then FX1 etc. Nothing drab, or glib or embarrassing (as Glen also pointed out) though. At $20K you are not going to get the opinion of too many of the sort of buyers you are looking for in a DV forum.

For example, "FILM1" Digital Cinema Camera, would sound better then "FX1" Digital Cinema Camera. I know it looks old and stodgy, with big diffused silver, medium gaged slanted text, "FILM1" written on the side of the camera, but it means something, the first in Film, or the first camera etc. This is only an example, I am sure you might be able to find something much better (another thing is make it like music, with a bit of flow, rolls off the tongue, not too noisy all over like "CineTech FILM1" would be, two words don't go together, to many peaks in written form, but orally it is still "c-ine t-e-ch film One" sharp sound peaks followed by flowing sound, disrupts the flow into "film one", and to many parts of speech in the name.

Johns suggestion is good for Asian oriented product markets, as they seem to do company names like Monarch, over there. I think the Viper Filmstream has appeal, because it has "Filmstream" in it, and secondary "Viper" sounds mildly aggressive, contrasting too.

Forrest Schultz
May 26th, 2006, 09:01 PM
"El Diablo"

i rest my case

Steve Parker
May 27th, 2006, 04:59 AM
You like Eve. Eve is good. Eve is your friend. You like Eve.

Actually, I'm not fussed what you call it, but could you make your mind up by next Friday because that's when I go to press with the second US edition of Showreel?

All the best

Steve

Mathieu Ghekiere
May 27th, 2006, 08:25 AM
I second for simply the "Silicon" Cam...

Wayne Morellini
May 27th, 2006, 08:30 AM
Yeah, call it "Show Real" he just said he's not fussed what you call it ;) .

You like Eve. Eve is good. Eve is your friend. You like Eve.

Actually, I'm not fussed what you call it, but could you make your mind up by next Friday because that's when I go to press with the second US edition of Showreel?

All the best

Steve

Ari Presler
May 27th, 2006, 10:01 AM
The first product IS code named EVE. Just like Intel has a product code name such as Yonah or Presler for their dual core processors. When it goes to the market it has a branded name Centrino or Core Duo. We just need to settle on its branded model and product family names for our series of cinema cameras.

Silicon Cameras
Silicon HDVR Cameras
Silicon Cinema Camera Series

Do you think this can encompass a full range of products from HD, 2K, 4K, remote heads, micros, minis, 3Ds, rigs, etc...

Here are the models for Silicon-One or First-Silicon!

Silicon HDVR - could be the full camera with recorder
Silicon Mini-HD- Could be the camera head only
Silicon Micro-HD - The micro head for real tight spaces)

Then for next generation models
Silicon2K - A 2K Camera Family (2KDVR, HD, Mini, Micros)
Silicon4K - a 4K Camera (4KDVR, HD, Mini, Micros)

You would say

"I am shooting this feature with Silicon!" (ie. not film).

"Shoot it with Silicon", "Silicon", "Silicon is more flexible than Film". I want a Silicon HDVR" When are you going to build that Silicon4K".

We can then have our internal code name for the products. The next model family could be code named Chameleon (especially designed for its unique Coloring and uniqur 3D viewing capabilities).

Comments?

Wayne Morellini
May 28th, 2006, 06:20 AM
I am retired from this stuff, but it is confusing. You want to entice people, that is what you are looking for.

Family name: model, size.

Silicon Digital HD - Mini, HD Micro etc.

etc.

The "Filming with Silicon" is a nice touch.


Wayne.

Ari Presler
May 28th, 2006, 07:16 AM
Wayne,

Can you explain your comments further?
I would like to be clear on your suggestion...


Thanks


I am retired from this stuff, but it is confusing. You want to entice people, that is what you are looking for.

Family name: model, size.

Silicon Digital HD - Mini, HD Micro etc.

etc.

The "Filming with Silicon" is a nice touch.


Wayne.

Wayne Morellini
May 28th, 2006, 10:59 AM
It's just that the ordering of the words seem a bit complex. I think I have a better summary of it now: picking words that entice customers that they can relate to, that are not very complex.

For example, Eve for a code name is alright, but say you used it as a model name instead. It would be like an inside joke, it means something to us because we know what it means, but others don't, even when they learn that it is a camera, Eve isn't an industry like catch word. It is a very common problem in industry, designing user interfaces, and writing instructions.

To me Silicon HDVR, is a bit complex, sure it means Hard disk video recorder (or is it High definition Video recorder, HD-VR).

"Silicon HD Mini" sounds better then "Silicon Mini-HD" Because the only part of the model name scheme that changes is now at the end ("Mini", "Micro" etc). And because it follows a line of importance, Silicon brand, HD series and min model in the series.

Very late here at the moment unfortunately, and this is the best I can do. Unfortunately you can't just ask a marketing firm with specialises in branding, because 99.99% of them will not have the video/film industry knowledge to apply tot heir techniques and advice you properly.

Its about what they relate to entice them (and I mean the people that actually buy and those who advice them what to buy). That are some of the principles, hope you can delight us with what you come up with ;) , I'm retiring from this for now.

Ari Presler
May 28th, 2006, 11:27 AM
Wayne,

Excellent suggestions. If I understand you correctly:

Family:
Silicon

Genus:
Silicon HD
Silicon 2K
Silicon 4K

Species:
Silicon HD DVR
Silicon HD Mini
Silicon HD Micro