View Full Version : Blu-ray Update
Steve Mullen April 10th, 2006, 08:26 PM TDK announced it's ready to ship to US retailers what it's describing as the first publicly available single-layer Blu-ray recordable discs. According to TDK, prices of blank 25 GB BD-R recordable discs will be $19.99 apiece, with blank 25 GB BD-RWs selling at $24.99.
TDK is saying its dual-layer 50 GB Blu-ray discs, to be priced at $47.99 for recordable and $59.99 for rewritable, will not be available until later this year.
Sony's first BD-R drive was announced last month, the BWU-100A, is still expected to ship this month, and will apparently support dual-layer 50 GB media the moment it's made available. This will be the ONLY way to burn BR discs until 2007.
The BWU-100A, supports recording of 25GB and 50GB BD-R (write once) or BD-RE (rewritable) discs at 2X max speed. It is capable of burning a full 25GB disc in about 30 minutes. The drive will also support recording of standard Single-layer 4.7GB DVD+R/+RW, Dual-layer 8.5GB DVD+R, DVD-RAM and CD-R/-RW media.
The new drive can be installed in a standard half-height computer bay with a parallel ATAPI (P-ATA) interface. Hopefully one can simply put this in a FireWire box -- or Sony will do so. The problem is that if it doesn't have an HDMI connection you'll need ANOTHER Player!
Interestingly, Sony's rewritable format, is referred to as BD-RE rather than BD-RW. Will it be compatible?
Chris Hurd April 10th, 2006, 08:35 PM Moved from the HD100 forum to Industry News.
Jack Zhang April 10th, 2006, 09:39 PM Holy smokes, that's expensive!
Peter Jefferson April 10th, 2006, 11:10 PM yeah but how much are the burners...
if clients are happy to pay for a BD option, im happy to provide it, but if tthey cant give us a decent price on the burners themselves, then whats the point..
Steve Mullen April 10th, 2006, 11:59 PM yeah but how much are the burners...
I think about $1,000.
Laszlo Horvath April 11th, 2006, 10:22 AM Great!
But Steve, which authoring software we can use to design the DVD (Bluray)?
I use Ulead's DVD Workshop 2 now.
Laszlo
Dan Euritt April 11th, 2006, 01:48 PM worthless vaporware.
i recently paid $40 for a seagate 300gb hard drive, after a couple of rebates... why would anyone want to pay over a $1000 for a storage format that's limited to 50 gigs? and the per-gig pricing of the recording medium itself is way more expensive than a hard drive!
you can't have any blu-ray clients, because the format has zero market penetration... who has players for the discs?
Steven Davis April 11th, 2006, 01:54 PM I swear, this smacks of when DVD burner's first came out. I spent 1,000,000,000 dollars I say on a Sony burner, now I can get them for less than a good steak dinner!
here we go again...
Gary Bettan April 11th, 2006, 02:39 PM Pioneer BDR-101A Blu-Ray burner will be shipping before NAB!
We’re hoping to get our first shipments in by the end of April! The BDR-101A will have a projected street price of $995. Here are a few Blu-Ray FAQs to wet your appetite!
·How much data can a Blu-Ray disc hold?
o 25GB on a single layer DBR or BD-RE re-writable disc
·How long will it take to write a full 25GB single layer BD-R or BD-RE disc writing at 2X?
o Approximately 45 minutes. (1X burn is about 36Mbps or 4.5MBps )
·How much High Definition video can be recorded onto a BD-R?
o It depends on the codec and bit rate used. For instance, using MPEG-4 AVC and encoding at 12Mbps, you can put more than 3 hours and 47 minutes of High Definition video along with 3 audio languages using full 1920 x 1080 resolution onto a single sided (25GB) disc.
·How many times can a BD-RE disc be rewritten/overwritten?
o More than 1,000 times!
·Which CODECs are supported by Blu-ray Disc?
o For Video: MPEG-2, MPEG-4 AVC, and VC-1
o For Audio: LPCM, DTS, DTS-HD, Dolby Digital and Dolby Digital Plus
We will begin taking pre-orders for the BDR-101A sometime in early April. For more information on the BDR-101A visit our Pioneer BDR-101A page http://www.videoguys.com/pioneer.html
Gary
Heath McKnight April 16th, 2006, 07:47 PM Apple talked down DVD-r prices from $20 to $10 a pop back in 2001.
Prices will bottom out shortly.
hwm
Peter Jefferson April 16th, 2006, 08:41 PM Great!
But Steve, which authoring software we can use to design the DVD (Bluray)?
I use Ulead's DVD Workshop 2 now.
Laszlo
Most likely the first authoring app will be Sonys own DVDarchitect 4, followed by the industry leaders like Maestro/Spruce etc etc
thousand bux seems alright for now, but watch the price drop dramatically when the PS3 comes out ;)
Peter Jefferson April 16th, 2006, 09:25 PM Apple talked down DVD-r prices from $20 to $10 a pop back in 2001.
Prices will bottom out shortly.
hwm
Curious.. what does apple have to do with the price of fish??
Pardon the pun, but from where i stand in the IT world on this side, apple had nothing to do wth it.. the advent of cheaper hardware and reverse engineering in the games console world in Asias piracy market opened up ANOTHER market of that being CD/DVD media in general.
Pu tit this way, if it wasnt for backup chips, teh PS2 wouldnt be as popular as it is now. Over 70% of PS2s are chipped to either play backups, or multiregioned discs.
Another thing which dictated prices was the porn industry (believe it or not) as from what ive been told from insustry insiders, is that 75% of all dvds sold are adult oriented.
I still dont se how apple can have any influence on media pricing. Considering apple is also NOW in direct competition to Sony themselves (with the NLEs and now moreso with the authoring of BD media) i dont see apple having any influence on the way sony markets or prices their wares..
I could be wrong, but that statement in itself baffles me coz i am yet to see how apple can influence media pricing.
Hell apple were a misnomer until they released the ipod... On this side of the world, apple was a "boutique-like" PC company which made specific apps for specific purposes and the Windows PC was a more generalised workhorse, hence its penetration comapred to apple.
Once the ipod came out thats when apple started to turn, penetrating a higher market share than what they had prior to the ipod.
The ipod put apple back on the map, which direction that map is going, who knows, but i can honestly say that many of the larger retail stores here in aus had no idea about macs, let alone stocking them. Now, i would say that Apple, with the marketing help of the ipod, have bought ther name back to the consumers eye, so their presence in these previously apple-less stores is now evovled into having a set range of apple products... i dont know if this is a condition of the "official retailer' status for the ipod, but it wouldnt surprise me considering apples previous shenanigans..
Either way, all we can do is wait until prices drop.. HOW they drop, who knows.. more than likely people will want to watch their pornos in HD ...
Next thing coming is smellovision..
Peter Jefferson April 16th, 2006, 09:36 PM worthless vaporware.
i recently paid $40 for a seagate 300gb hard drive, after a couple of rebates... why would anyone want to pay over a $1000 for a storage format that's limited to 50 gigs? and the per-gig pricing of the recording medium itself is way more expensive than a hard drive!
you can't have any blu-ray clients, because the format has zero market penetration... who has players for the discs?
I agree dude.. one thing though. is that when the PS3 comes out, all this will change.. same thing happened with DVD.. basicaly players were teh same price as a PS2, however teh PS2 also played movies.. so what do u do, u get a player only or do u get a player AND a games console??
Easy choice for mos consumers with kids..
then again the asian market bought in all these generic cheap brands and prices were forced to drop.
I agree abou the HDD storage, but put it this way, when teh PS3 comes out, there will autoamtically be an immediate merket penetration. Sipmply for being in existance... were talking at least a million units within the first year in each global sector... now THATS alot of players.... obviously those buying these units prolly wont consider the BD movie options until the movies hit the shelves...but that doesnt matter.. the fact these players are in the home is enough penetraton in itself..
Going back to HDD's it amazes me that MS didnt put a WV HD playback decoder into the 360... mind u this can prolly be upgraded later. but can someone explain to me how MS can justify a 20gb HDD @ $160???
What many people in the video industry dont realise is that gaming now plays as much,if not more of a role, in the media we work with.
Heath McKnight April 16th, 2006, 09:50 PM Peter, I meant DVD-r discs. See www.writersblocklive.com for details. The creator of the site headed the Apple dept. that introduced DVD Studio Pro. He details that they were able to convince DVD-r disc manufacturers to lower the price from $15 or $20 to $10.
heath
Peter Jefferson April 17th, 2006, 06:22 AM i hear ya Heath, but its a really hard thing to accept that one company "influenced" prices of DVD-r media... I just dont believe it, and from what ive seen and from what ive been exposed to within the market itself, is not purely factual.
Maybe they sent a request or made a comment about prices... ... but one company cannot influence a global media which has been dominated by windows users. Then u also have the fact that this media is manufactured by literally thousands of different prodcution companies... i really dont see how they contact each and every manufacturer asking to drop prices simply so Appla could sell more DVD authoring tools..
This is the impression im gettin from this anyway.. either way, its not important to what were discussing.. ... coz the fact remains, i realy do fail to see apple influencing anything Sony does with regard to pricing..
Jason Lowe April 17th, 2006, 08:21 AM i hear ya Heath, but its a really hard thing to accept that one company "influenced" prices of DVD-r media... I just dont believe it, and from what ive seen and from what ive been exposed to within the market itself, is not purely factual.
Maybe they sent a request or made a comment about prices... ... but one company cannot influence a global media which has been dominated by windows users. Then u also have the fact that this media is manufactured by literally thousands of different prodcution companies... i really dont see how they contact each and every manufacturer asking to drop prices simply so Appla could sell more DVD authoring tools..
This is the impression im gettin from this anyway.. either way, its not important to what were discussing.. ... coz the fact remains, i realy do fail to see apple influencing anything Sony does with regard to pricing..
I think you missed the "2001" portion of this line of thought. In early 2001, Apple released DVD Studio Pro and the first computer with a modern DVD burner, using Pioneers then-new DVD-R drives. Prior to this, DVD burners were incredibly expensive units that were strictly for professional use. What little software there was had many limitations and was not commercially viable. Apple also sold branded media, $50 for 5 discs, which was a breakthrough price. Blank DVD discs were hard to come by back then . There were not thousands of different production companies. Pioneer kick started affordable DVD recording, and Apple played a large part in getting it into the hands of users.
Peter Jefferson April 17th, 2006, 09:05 AM i hear where ur coming from jason, but the thing is, is that if apple didnt do it, someone else would have, and most likely were already in the process of doing it...
Simply being the first to offer a solution doesnt necesarily make it a foundation for a beviour of trends within a market so big....considering how quiet apple have been from that time of launching these burners and i think at the time it was the G3?? (not sure.. maybe even the G2)
Through to the advent of the Ipod, apple were almost an afterthought in between those times apart from buying out Emagic and making a rackus in the music realm we didnt really hear al that much from them... and it was within these times where the market grew so big that DVD-5 pricing is now at under 50c a piece... i trully dont believe apple had anything to do with this considering most of this movement was driven by piracy and playstations.. and even if they did start the ball rolling by mass producing these discs, it was only a matter of time before others got in on the act, so to say that theyre "responsible" IMO is a little off the target and is putting tickets on a company which really wasnt responsible for these price drops..
If u really want to give someone kudos for the price drops, i would say it was the reverse engineers who developed the backup/multiregion chips for these gaming consoles. The asian market going nuts with them which in turn bought on demand for pirated software (as these chips could be used to run copied games) drove the market to where it is.. at the same time, the asian pirate market with movies was going ballistic, and that too bought on further market changes to media prices..
Im not saying that what theyre doing is a good thing hell no, but it did in fact create a demand for a product. Irrespective of how legitimate it is, this demand, as with any market, creates competition which in turn forces prices to drop. during most of this time, apple were nowhere to be seen... not in asia or australia anyway...
Jason Lowe April 17th, 2006, 09:59 AM i hear where ur coming from jason, but the thing is, is that if apple didnt do it, someone else would have, and most likely were already in the process of doing it...
Simply being the first to offer a solution doesnt necesarily make it a foundation for a beviour of trends within a market so big....considering how quiet apple have been from that time of launching these burners and i think at the time it was the G3?? (not sure.. maybe even the G2)
Through to the advent of the Ipod, apple were almost an afterthought in between those times apart from buying out Emagic and making a rackus in the music realm we didnt really hear al that much from them... and it was within these times where the market grew so big that DVD-5 pricing is now at under 50c a piece... i trully dont believe apple had anything to do with this considering most of this movement was driven by piracy and playstations.. and even if they did start the ball rolling by mass producing these discs, it was only a matter of time before others got in on the act, so to say that theyre "responsible" IMO is a little off the target and is putting tickets on a company which really wasnt responsible for these price drops..
If u really want to give someone kudos for the price drops, i would say it was the reverse engineers who developed the backup/multiregion chips for these gaming consoles. The asian market going nuts with them which in turn bought on demand for pirated software (as these chips could be used to run copied games) drove the market to where it is.. at the same time, the asian pirate market with movies was going ballistic, and that too bought on further market changes to media prices..
Im not saying that what theyre doing is a good thing hell no, but it did in fact create a demand for a product. Irrespective of how legitimate it is, this demand, as with any market, creates competition which in turn forces prices to drop. during most of this time, apple were nowhere to be seen... not in asia or australia anyway...
I see your point. You're probably right that the we can "thank" pirates for the truly dirt cheap media prices. It's disheartening how many people think of DVD recording only as a way to get free movies. If I wasn't self producing DVDS of my own content to sell, I'd probably go through less than a dozen a year.
Peter Jefferson April 17th, 2006, 10:16 AM mate, youd be surprised how much piracy has done to the market.. there are people out ther ewith THOUSANDS of movies music and games and theyre trading them or seling them.. the market for blanks is absolutely HUGE.. its really quite scary
With apps like DVD Shrink and P2P its gotten nuts. Mp3 has also always been around but it was never what it is today. Thats one u can thank apple for though.. lol
Moving on at $22 a spindle of 50, the discs are less than 50c, then they bought out printable discs and that just drive it insane as peoples movie collections"looked" real enough for them (were talking consumer mentalities here.. )
From here sticking to the topic.. i trully think that when PS3 comes out, is when bluray will really hit it.. simply becuae of this automatic penetration of a market (gaming) which exceeds EVERY vehicular market on the planet. (i cant remember where i saw the figures, but they took all the profits from each manufacturer an compared them to car makers and gaming was almost triple that... )
Also with Sony (and microsoft) they make some heavy losses on the sale of these consoles, but make ALOT back on accessories, licensing and media sales. THis is where they make their money back.
Buy 5 games and the money they lost on the console is returned, on top of that the fact you have the machine in your home dictates that sales will continue so long as the unit remains in the home..
Hell, when Nintendo launched the SNES, Nintendo has made more money than toyota... the gaming industry is another factor which is always overlooked, but in essence, the gaming and PC industry will also be a direct influence as the need to archive in bulk will now be alot faster and more reliable than tape based systems. Hard drive systems are good, and i agree with Dan that fr now, its cheaper and faster to go with a HDD, but big corporations dont care about cost, they care about security and integrity and "idiot proof" work routines which anyone can manage without too much trouble.
For now until BD playback devices come to the fore, i see BD starting off as an archiving solution. Its already used for XDCam and its a great workflow. Noone can deny that the format has its merits and its uses but for the consumer, i still think its way off their mental capabilites considering we already have so many consumers confused about what HD is and what its capable of, its limiitations and its benefits.
Once the consumer is educated, thats when things will pick up.
Heath McKnight April 17th, 2006, 09:04 PM The guy running the DVD Studio Pro project in 2000/2001 states on his site that Apple, who were the first to put DVD-r in their systems over five years ago, that the company was able to get prices down on the media from around $15 - $20 to $10 USD. (Of course, as of right now, when I need to pull up the link, his site is down. D'oh!)
When it's up, do a search at:
www.writersblocklive.com
heath
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