Yes it is true, Sony is positioning its XDCAM HD product line under their CineAlta banner. See:

http://bssc.sel.sony.com/BroadcastandBusiness/minisites/cinealta/index.shtml

That's why we're calling this the XDCAM HD / CineAlta forum. It's open to topics relating to XDCAM HD cameras and decks, standard definition XDCAM, and other CineAlta gear such as the F950. It's all good here.

Yay! Can I marry you Chris? ;)

First I need to see your photo, Simon, to make sure you're my kind of guy.