Build quality, lens, professional look, ect. What brand comes out on top overall? Looking to buy one 300, two 650's, two 1k's, and two 2k's.

John

That's very subjective.... I'm partial to strand, but only because it was the standard issue at the Network 25 years ago, and I've seen them take real day in day out abuse and hold up well... today, my kit consists of Strand redheads, diva lites, and mole richardson frezzies of differant sizes. the eight lamp mole biax is on the short list to get.

Some will swear by arri fixtures, they have a good rep. See if you can use fixtures from both before you buy.