Greetings -

Our production team produces a wide array of video content for many different outlets. The problem I'm experiencing is with the overall quality of the spots we run on on broadcast TV and cable. When we see the playback of our spots in the wild (at home, restaurants, etc.) the spots seem to be be less vivid, less crisp, and often the colors will look off, especially when compared with other local spots in the same break.

For reference, we shoot:
- in a studio, on green screen
- 30fps, 1/60, 1080
- Edit in Premiere Pro
- Color-calibrated monitors
- Graphics at 72dpi
- Export to MPEG-2

I think it's understood that not all Master Controls centers are created equally, but this seems to go beyond an operator error during ingestion. It's also an issue that seems to be similar across the board at every station it airs on. In other words, it almost seems like the spot looks pretty good on our systems, but it really doesn't look good at all when compared to others. This claim is further corroborated when viewing a spot produced by another production company either on our desktops as a file, or on TV, the other spot always has a superior quality and clearness about it.

Does anyone have any insight or suggestions?

Apart from the fact that broadcast uses a 60fps temporal resolution instead of the 30fps you provide, I do not see anything odd with your settings. At any rate, the difference in temporal resolution should not influence the colors or luminance.

I assume your monitors are calibrated for video levels Rec.709.

Could you provide a small sample of what you export?