This camera has it all, and a price to match. $30,000, so I've heard.


EOS C700 tops Cinema EOS from Canon USA at DV Info Net (http://www.dvinfo.net/news/eos-c700-tops-cinema-eos-from-canon-usa.html)


https://www.youtube.com/watch?v=6nhrG48Y86Y&feature=youtu.be

At NAB, Geoff Boyle said he was going to shoot a film early 2017 that he was going to use the C300 Mark II on and rely heavily on the DPAF. If I were Canon, I would get this camera in his hands ASAP.

No more NDA......this camera has got everything. It feels like an Alexa, built like one, but not as heavy...really good balance. Both myself and our rental manager Toby Fulp are soo happy that what we have been waiting for and knew Canon could build, was in our hands!

Jim Martin
EVSonline.com

No more NDA......this camera has got everything.

I am going to have to respectfully disagree, Jim. I have poured over all the released photos so far, and I have yet to see a toaster oven anywhere on this thing.

...I have yet to see a toaster oven anywhere on this thing.

You think those are just C-Fast slots, eh?

Some C700 pics we shot at EVS... click each to embiggen.

I am going to have to respectfully disagree, Jim. I have poured over all the released photos so far, and I have yet to see a toaster oven anywhere on this thing.

Wait 'til you see the video we did...should be up soon.

Here's a video illustrating design points:

Introducing the Canon Cinema EOS C700 Digital Cinema Camera - YouTube

Nice vid. I had previously missed that there are (at least) two versions, one with rolling shutter and the other global.

Nice use of "embiggen", Jim!

Well, Chris taught me that!......and here's the quick video we did......and I was scrambling to remember what Canon told me when we shot it (no spec sheet to see)....so try not to laugh too much!:
Canon C700 Video - YouTube

A video from AbelCine on the C700

AbelCine First Look: Canon's IBC 2016 Announcements - YouTube

In talking with Canon, they did say they were looking at this camera to be around for a while (3-5 years+). The C700 has a somewhat open architecture that will allow upgrades down the road. For example, if you have the PL version and you want to upgrade to the PL Global Shutter, you can do that (for a charge). Now, based on the fact that there is very little, if not, no rolling shutter in the C300 MK II because of 2 Digic 5 "engines" in the camera, I expect it will be even better with 3 Digic 5 "engines" in the C700. So, if down the road Canon decides to put in say, a 8K chip (or anamorphic, etc), the open architecture will allow it. Jon Fauer ASC mentions the same idea on Film & Digital Times:

http://www.fdtimes.com/2016/09/11/canon-c700-full-frame-18x24-s35-and-other-formats/

Canon is now shooting the C700 demo piece with a big name DP (and a few others) and, knowing where they are shooting, I'm really looking forward to seeing the results.....maybe by the end of the month!...my guess.

Jim Martin
EVSonline.com

There are a couple of very (very) brief videos showing a tiny bit of Russell Carpenter ASC and Tyler Stableford working with the C700 somewhere out west....

Behind the Scenes with the Canon EOS C700: Introduction on Vimeo

This camera has it all, and a price to match. $30,000, so I've heard.


I see it's 28000 now at b&h, seeing that the c500 had a similar launchprice and 4 years later still is sold "new" for 7000 I wonder if Canon will devaluate the c700 in the same way.

I see it's 28000 now at b&h, seeing that the c500 had a similar launchprice and 4 years later still is sold "new" for 7000 I wonder if Canon will devaluate the c700 in the same way.

Seeing as the camera hasn't even been released yet, I doubt that will happen any time soon.

Canon will likely drop the price of this camera over time, just like it has done with all of its video cameras and many of it's higher end stills cameras, and just as Sony has done with the F3, F5, F55. Right now, the C700 is very competitive on price and features with the F55 and the Amira, so I'm not sure why Canon would be compelled to lower it soon, other than if it simply isn't selling.

My guess is we'll see updates to Sony's line next year, and that may shift things in this segment. So much is said about how much the FS7 hurt Canon. I wonder how much it hurt Sony (and sales of the f5). Selling a low priced body when you don't have much of a lens business, never made sense to me. There are probably more canon lenses on Fs7's than anything.

Well, Canon has a history in devaluating it's high end cine line cameras with massive price reductions that makes them look like seriously overpriced to start with, I know that all new camera's have a higher starting price and decrease in price over time but I think Canon sets records in this area. Loosing about 25000 dollar on resale value over 4 years on one c500 only is not peanuts. But If your company can afford to be behind a few years on tech then canon's "older" cine line might be a great investment and worth the wait. Who knows the c700 is half the price in 2-3 years.

Canon follows a typical "Market Skimming" strategy directly from marketing textbooks. At the launch price, the first group of buyers buy. Once the market for the product at that price is exhausted, it moves to the next price band which will get new buyers. These price drops have been happening at intervals which can now be fairly predicted. It is good for the customer. If you want the initial high of owning a newly launched product or if your business can afford the product at the launch price, then you buy. Else, you wait for the price to drop down to a zone where you are comfortable.

On the other hand companies like RED are known to drop price massively when they get scent of a new product. That leads to a lot of heart burn and is bad for the customer.

Sony is ready to cannibalise its products by launching new products/updated products at short intervals.

As a small business, I need predictable pricing so that I can plan better and get the buy vs rent decision right.

When Canon comes out with the C700 and then later upgrades with new sensors etc, the pricing decisions would be a bit difficult to predict as there is no precedent.

More from the director shooting on the C700....
Directing Short Film with C700 - Tyler Stableford Blog | Tyler Stableford Director and Photographer (http://blog.stablefordstudios.com/2016/10/6250/)

Jim Martin
EVSonline.com