It was rumoured to be around this, but was hoping it would be less:

Sony G Master FE 70-200 f2.8 OSS pricing announced - Wex Photographic (http://www.wexphotographic.com/blog/sony-g-master-70-200-pricing?cm_mmc=exacttarget-_-marketing-_-lm_3605272-_-pricing-b&utm_source=exacttarget&utm_medium=3605272&utm_campaign=pricing-b)

Far too expensive. Priced more than a used FS700 and every single A7 camera in the market.

I would bite at £1500.