I get alot of business from weddingwire.com.
I do not have a picture and I only have a free account with six 5/5 star reviews. How much more business could I get if I paid to get a picture or be featured. Does it matter to brides? I spend some advertising money on Google adwords as well. What do you think about the free as placement on wedding wire vs. a feature spot?

I'd say upgrade if you are getting business from it with a free account. I had a paid account and got absolutely nothing. But their brides aren't my target market.