Wow. DJI is on a holiday through Feb 8 so can't wait until they are back at work on this thing.

DJI Announces New R/C Copter and It's a Beast (http://news.doddleme.com/equipment/dji-announces-new-rc-copter-and-its-a-beast/?utm_source=Daily+News+Template+version+1%2F27%2F14&utm_campaign=1%2F2714+us&utm_medium=email)

It's got to be the retractable undercart on this beastie! Bet it has a price tag to match.

It takes a combination of a rentals department and a production department to successfully sell and rent these products. I am lumping this with the MoVI and the Kessler CineDrive as products that have a steep learning curve.